Strategic International Marketing, 

Автор: Chernev Alexander
Название: Strategic Marketing Management - Theory and Practice
ISBN: 1936572583 ISBN-13(EAN): 9781936572588
Издательство: Неизвестно
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Цена: 16553.00 р.
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Описание: Strategic Marketing Management: Theory and Practice outlines the essentials of marketing theory and offers a structured approach to identifying and solving marketing problems. This book presents a strategic framework to guide business decisions involving the development of new offerings and the management of existing products, services, and brands.

Название: The Routledge Companion to Strategic Marketing
ISBN: 1138489093 ISBN-13(EAN): 9781138489097
Издательство: Taylor&Francis
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Цена: 7501.00 р.
Наличие на складе: Ожидается поступление.

Описание: HERE BE WORDS

Автор: Abratt
Название: Strategic Marketing
ISBN: 113859363X ISBN-13(EAN): 9781138593633
Издательство: Taylor&Francis
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Цена: 23734.00 р.
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Описание: This book is a unique collection of comprehensive cases that explore cases and issues surrounding strategic marketing. With case studies and analysis from a broad range of global contexts and industries, students will gain a working knowledge of developing and applying market-driven strategy.

Автор: Freeman Anna
Название: Marketing Management: A Strategic Approach
ISBN: 1682857689 ISBN-13(EAN): 9781682857687
Издательство: Неизвестно
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Цена: 23496.00 р.
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Описание: The process associated with the development of strategies and planning for the promotion and advertisement of products or services to reach the desired customer segment is called marketing management. Various tools from competitive strategy and economics are employed to analyze the industry context in which the firm operates. Marketing and market research are crucial for developing a complex analysis of a market. Various observational techniques, qualitative marketing research, experimental techniques and quantitative marketing research are used to conduct market research. Brand audit; marketing strategy; implementation planning; project, process, and vendor management; reporting, measurement, feedback and control systems; and international marketing management are under the focus areas of marketing management. This book outlines the processes and applications of marketing management in detail. It brings forth some of the most innovative concepts and elucidates the unexplored aspects of marketing management. It is a complete source of knowledge on the present status of this important field.

Автор: Hanlon Annmarie
Название: Digital Marketing
ISBN: 1529742811 ISBN-13(EAN): 9781529742817
Издательство: Sage Publications
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Цена: 47486.00 р.
Наличие на складе: Нет в наличии.

Описание: An unbiased, balanced guide to all aspects of digital marketing planning and strategy, from social media, mobile and VR marketing to objectives, metrics and analytics.

Автор: Barker/Barker/Bormann/Zahay/Roberts
Название: Social Media Marketing 3 ed.
ISBN: 0357516184 ISBN-13(EAN): 9780357516188
Издательство: Cengage Learning
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Цена: 12459.00 р.
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Описание: Learn to market effectively using social media with the unique emphasis and best practices found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 3E. You learn how to create a strong personal brand that is invaluable at any stage of your career, as you master the social media techniques detailed throughout this popular book. Insightful discussions address both online and offline elements for creating a viable personal branding strategy. Expanded coverage of consumer behavior guides you in identifying with virtual communities and mastering visual storytelling. This edition delves deeper into using content marketing, while new chapters address managing today's digital marketing organization and using paid advertising and social media influencers. A step-by-step planning model leads you through creating an actual social media marketing plan. You also learn how to incorporate important branding strategies within your organization's overall integrated marketing communication approach.

Автор: Percy, Larry (Larry Percy Consulting, USA)
Название: Strategic Integrated Marketing Communications
ISBN: 036777061X ISBN-13(EAN): 9780367770617
Издательство: Taylor&Francis
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Цена: 26030.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme. Throughout, attention is paid to balancing theory with practical application, how to successfully implement theory for effective communication.

Автор: Gouliamos, Kostas
Название: Political Marketing
ISBN: 0415844568 ISBN-13(EAN): 9780415844567
Издательство: Taylor&Francis
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Цена: 24499.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Автор: Winston, William
Название: How Consumers Pick a Hotel
ISBN: 078900139X ISBN-13(EAN): 9780789001399
Издательство: Taylor&Francis
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Цена: 23734.00 р.
Наличие на складе: Нет в наличии.

Автор: Nilanjan Ray, Raj Kumar, Dilip Kumar Das
Название: Tourism marketing: A Strategic Approach
ISBN: 1774636956 ISBN-13(EAN): 9781774636954
Издательство: Taylor&Francis
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Цена: 12707.00 р.
Наличие на складе: Нет в наличии.

Описание: Tourism Marketing: A Strategic Approach presents a variety of practical application tools, skills, practices, models, approaches, and strategies that are proving themselves effective in tourism marketing. The volume considers overall infrastructure, socioeconomic conditions, and modern tourism business infrastructure in discussing the e

Название: Strategic Marketing Planning
ISBN: 1138133957 ISBN-13(EAN): 9781138133952
Издательство: Taylor&Francis
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Цена: 30624.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Название: Perspectives on Impact
ISBN: 1138321192 ISBN-13(EAN): 9781138321199
Издательство: Taylor&Francis
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Цена: 23734.00 р.
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Описание: This book offers a snapshot of how the `impact` industry is tackling the complex, multi-dimensional challenges facing our world.