Marketing Management: A Strategic Approach 9781682857687

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Автор: Freeman Anna
Название: Marketing Management: A Strategic Approach
ISBN: 9781682857687
Издательство: Willford Press
Классификация:

Торговля и маркетинг

ISBN-10: 1682857689
Обложка/Формат: Hardcover
Страницы: 208
Вес: 0.73 кг.
Дата издания: 22.09.2020
Язык: English
Размер: 27.61 x 20.29 x 1.27 cm
Читательская аудитория: General (us: trade)
Подзаголовок: A strategic approach
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Поставляется из: США
Описание: The process associated with the development of strategies and planning for the promotion and advertisement of products or services to reach the desired customer segment is called marketing management. Various tools from competitive strategy and economics are employed to analyze the industry context in which the firm operates. Marketing and market research are crucial for developing a complex analysis of a market. Various observational techniques, qualitative marketing research, experimental techniques and quantitative marketing research are used to conduct market research. Brand audit; marketing strategy; implementation planning; project, process, and vendor management; reporting, measurement, feedback and control systems; and international marketing management are under the focus areas of marketing management. This book outlines the processes and applications of marketing management in detail. It brings forth some of the most innovative concepts and elucidates the unexplored aspects of marketing management. It is a complete source of knowledge on the present status of this important field.

Marketing Management: A Strategic Approach, Freeman Anna