Автор: Winston, William Название: How Consumers Pick a Hotel ISBN: 0789001845 ISBN-13(EAN): 9780789001849 Издательство: Taylor&Francis Рейтинг: Цена: 8114.00 р. Наличие на складе: Нет в наличии.
Автор: Bhattacharyya, Jishnu Название: Social and sustainability marketing ISBN: 0367553635 ISBN-13(EAN): 9780367553630 Издательство: Taylor&Francis Рейтинг: Цена: 10104.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Experts in the field of economics, management science, and particularly in the marketing domain, have always been interested in and acknowledged the importance of sustaining profitable businesses while incorporating societal and environmental concerns.
Описание: Market Mediations offers a fresh way to look at consumption practices, design and branding issues through analysis based on the French and European intellectual tradition. To account for this vast system of objects and brands, the book draws on the generative trajectory of meaning stemming from the structural semiotics of Greimas obedience.
Автор: Dallas, George Lubrano, Mike Название: Role of Smart Technologies in Decision Making ISBN: 1032308826 ISBN-13(EAN): 9781032308821 Издательство: Taylor&Francis Рейтинг: Цена: 21437.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This comprehensive book examines the impact of smart technologies in consumer behaviour from a contemporary perspective, blending marketing and retailing along with other disciplines such as psychology, media studies and sociology.
Название: Dealing with socially responsible consumers ISBN: 9811944563 ISBN-13(EAN): 9789811944567 Издательство: Springer Рейтинг: Цена: 7927.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book contains a collection of teaching cases that study and emphasise how twenty-first-century businesses address and satisfy the needs and wants of socially conscious consumers while remaining profitable.
Описание: Contemporary Consumption, Consumers and Marketing explores current consumer, consumption and marketing cases and issues, posing questions that complement, extend and challenge established marketing theory. It also considers how such major changes affect consumer societies, cultures, and individuals, especially those from gens Y and Z.
Описание: Introduction.- Issues Related to the Control of the Operation of Various Gas Consumers in the Event of their Gas Supply Disruptions.- Control of Operation Modes of Gas Consumers in the Industrial Sector in the Event of their Gas Supply Disruptions.- Control of Operation Modes of Gas-Consuming Facilities in the Electric Power Industry Under Conditions of a Reduction, Termination, and Restoration of Gas Supplies .- Control of Operation Modes of Gas Consumers in the Public Utility SectorUnder Conditions of a Reduction, Termination, and Restoration of Gas Supply.- Conclusion
Автор: Mainwaring Simon Название: We First ISBN: 0230110266 ISBN-13(EAN): 9780230110267 Издательство: Macmillan ELT Рейтинг: Цена: 247.00 р. Наличие на складе: Нет в наличии.
Описание: A social media expert with global experience with many of the world's biggest brands - including Nike, Toyota and Motorola - Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Walmart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestle as well as a bold plan for how corporations need to rethink their strategies.
Автор: Sestino, Andrea Guido, Gianluigi Peluso, Alessandro M. Название: Non-fungible tokens (nfts) ISBN: 3031072022 ISBN-13(EAN): 9783031072024 Издательство: Springer Рейтинг: Цена: 4877.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Par une enquete ethnographique menee pendant sept annees au domicile de personnes «　dementes　», dans des centres de soin de jour et des collectifs ou il s`elabore, l`ouvrage montre l`experience du soin de ses differents protagonistes et les questions morales et politiques qui sont en jeu. Quelles conditions favorisent-elles un soin democratique?
Описание: This interdisciplinary book extends knowledge by comparing rivalry and rival group behavior in sport within areas outside of sport, such as consumer brands, political discourse, and product/service preferences.
Описание: The luxury fashion industry is one of the best performing and fastest growing industries in today`s business landscape, and is set to continue expanding over the next years.
Описание: The luxury fashion industry is one of the best performing and fastest growing industries in today`s business landscape, and is set to continue expanding over the next years.
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