Managing Customer Relationships Using Customer Care Techniques: Strategy Development of an International Enterprise, Brzozowska, Anna ; Brzezi?ski, Stanislaw ; Pabian,
The Internet of Things, robo investment advisers, wearable fitness devices, remote health care operations . . . business executives in many industries are currently being inundated with a confusingly and exhaustingly broad range of technological developments that enable new business models.
There is, however, a common thread among all of these developments: firms are fundamentally changing how they connect with their customers. Rather than having occasional, episodic interactions--where customers realize they have an unmet need and then look for ways to fill it--firms are striving to be continuously connected to their customers, providing services and products as the needs arise, even before customers become aware of them.
Firms such as Nike, Disney, Progressive Insurance, McGraw-Hill Higher Education, Medtronic, Hewlett-Packard, and Tesco are developing and competing on connected strategies creating superior customer experiences through connectivity while simultaneously driving dramatic improvements in operational efficiencies and reshaping their industries.
Strategy and operations experts Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies across a broad array of industries and show how these strategies work, how they eliminate the trade-off between superior customer experience and low cost, and how companies can formulate, design, and implement them. In showing how to create a connected strategy, the authors reveal the four pathways--respond-to-desire, curated offerings, coaching, and automatic execution--for turning occasional, episodic interactions into continuous relationships. Siggelkow and Terwiesch show you how to:
Reshape the connections between customers, suppliers, and your firm
Create the right revenue model
Make the best technology choices to support your strategy
Integrating rich examples, how-to advice, and tools in the form of "workshop chapters" throughout, this book is the ultimate resource for creating connected relationships with your customers and redefining the connections in your industry.
Название: Excellence in Managing Worldwide Customer Relationships ISBN: 1482226197 ISBN-13(EAN): 9781482226195 Издательство: Taylor&Francis Рейтинг: Цена: 14545.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Inspirado en la historia de la fidelidad de Eliseo, el exitoso autor Samuel Rodriguez explora el poder de perseverar con esperanza en medio de los tiempos oscuros en los que vivimos. Si las luchas interminables te han dejado cansado y desanimado, entonces enterate que es posible no solo liberarte sino tambien descubrir la asignacion, la uncion y la autoridad que Dios tiene preparadas para ti.
Автор: Wirtz Jochen Название: Managing Customer Relationships And Building Loyalty ISBN: 1944659366 ISBN-13(EAN): 9781944659363 Издательство: World Scientific Publishing Рейтинг: Цена: 1418.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Targeting, acquiring, and retaining the "right" customers is at the core of many successful service firms. The objective is to build the relationships and develop loyal customers who will contribute to a growing volume of business with the firm in the future. Managing Customer Relationships and Building Loyalty describes how to acquire and develop desirable, loyal customers within the chosen segments, and the painstaking process to build and maintain their loyalty through well-conceived relationship marketing strategies. This book is the tenth volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.
Автор: Van Belleghem Steven Название: When Digital Becomes Human ISBN: 0749473231 ISBN-13(EAN): 9780749473235 Издательство: Неизвестно Рейтинг: Цена: 7619.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Combine the benefits of digital opportunity and service with human experience to add `heart` to the digital experience and guarantee consumer satisfaction.
Описание: In the era of disruptive innovation in finance and technology, knowledge advancements in various aspects of engineering, management, data science, and cloud computing are highly sought after. This book provides a reference to FinTech, artificial intelligence, blockchain, machine learning, big data, data science, and data mining.
Описание: The practical, expert guide to reaching the new consumer Customer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing landscape by focusing on the customer.
Автор: Schultz, Don E. Название: Building Customer-brand Relationships ISBN: 0765617994 ISBN-13(EAN): 9780765617996 Издательство: Taylor&Francis Рейтинг: Цена: 10104.00 р. Наличие на складе: Нет в наличии.
