The Internet of Things, robo investment advisers, wearable fitness devices, remote health care operations . . . business executives in many industries are currently being inundated with a confusingly and exhaustingly broad range of technological developments that enable new business models.
There is, however, a common thread among all of these developments: firms are fundamentally changing how they connect with their customers. Rather than having occasional, episodic interactions--where customers realize they have an unmet need and then look for ways to fill it--firms are striving to be continuously connected to their customers, providing services and products as the needs arise, even before customers become aware of them.
Firms such as Nike, Disney, Progressive Insurance, McGraw-Hill Higher Education, Medtronic, Hewlett-Packard, and Tesco are developing and competing on connected strategies creating superior customer experiences through connectivity while simultaneously driving dramatic improvements in operational efficiencies and reshaping their industries.
Strategy and operations experts Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies across a broad array of industries and show how these strategies work, how they eliminate the trade-off between superior customer experience and low cost, and how companies can formulate, design, and implement them. In showing how to create a connected strategy, the authors reveal the four pathways--respond-to-desire, curated offerings, coaching, and automatic execution--for turning occasional, episodic interactions into continuous relationships. Siggelkow and Terwiesch show you how to:
Reshape the connections between customers, suppliers, and your firm
Create the right revenue model
Make the best technology choices to support your strategy
Integrating rich examples, how-to advice, and tools in the form of "workshop chapters" throughout, this book is the ultimate resource for creating connected relationships with your customers and redefining the connections in your industry.
Автор: Neeb Название: Account Management Strategies in B2B Sales ISBN: 3658404493 ISBN-13(EAN): 9783658404499 Издательство: Springer Рейтинг: Цена: 7927.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides employees and managers in sales with a clearly defined process for building sustainable business relationships along the account journey. Using a structured method, you will learn how to set yourself up for success right from the start, increase your competitiveness, increase market share and generate more sales. In B2B sales today, it's no longer primarily about just solving the customer's problems and winning as much of the customer's budget as possible. The decisive factor for success is that you ask your customer the right questions, understand his strategy in all facets and help him to achieve his goals with your offer - this is the only way to create a fruitful and long-term partnership at eye level. If you align your messages with these goals, you will generate tailored customer value, and the customer will have no choice but to accept your offer. This paradigm shift should make it easier for customers to buy, and it can be instrumental in helping account managers in B2B increase their sales over the long term. The book provides practical tools and a blueprint for salespeople to succeed and for managers to lead their teams with purpose.
Автор: Stewart Pearson Название: Building Brands Directly ISBN: 0333639073 ISBN-13(EAN): 9780333639078 Издательство: Springer Рейтинг: Цена: 18294.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: New competition, technology and economics have changed the behaviour of markets and the practice of marketing. This book explains how to build brands directly, by investing in the loyalty of customers, and explains the commercial realities behind today`s marketing headlines.
Автор: Stewart Pearson Название: Building Brands Directly ISBN: 1349137731 ISBN-13(EAN): 9781349137732 Издательство: Springer Рейтинг: Цена: 17074.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: How to create business value by sustaining existing brands and building new brands is the priority of our major business leaders, the managers to whom they entrust their brands and the students who are the brand stewards of the future.
Описание: In a world of increasingly digitised interactions we still have a desire to connect on a human level. Trusted is full of inspirational ideas, top tips and insights from our experience of working with world-class organisations. It shows leaders how to focus on the skills that impact on the client experience and deliver outstanding service.
Описание: Inspirado en la historia de la fidelidad de Eliseo, el exitoso autor Samuel Rodriguez explora el poder de perseverar con esperanza en medio de los tiempos oscuros en los que vivimos. Si las luchas interminables te han dejado cansado y desanimado, entonces enterate que es posible no solo liberarte sino tambien descubrir la asignacion, la uncion y la autoridad que Dios tiene preparadas para ti.
Описание: In the era of disruptive innovation in finance and technology, knowledge advancements in various aspects of engineering, management, data science, and cloud computing are highly sought after. This book provides a reference to FinTech, artificial intelligence, blockchain, machine learning, big data, data science, and data mining.
Описание: Develops electronic customer relationship management strategies for achieving customer satisfaction and explains the concepts and uses of electronic customer relationship management to meet strategic objectives, improve customer loyalty, and build brand image.
Автор: Amandeep Singh, Jasmine Kaur, Priya Jindal Название: Developing Relationships, Personalization, and Data Herald in Marketing 5.0 ISBN: 1668444976 ISBN-13(EAN): 9781668444979 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 29245.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Compares the advantages and disadvantages of modern marketing over traditional marketing and focuses on identifying how companies and society can be benefited by the technological advancement of marketing. The book covers a wide range of topics, including customer engagement, neuromarketing, and review rating prediction.
Описание: Develops electronic customer relationship management strategies for achieving customer satisfaction and explains the concepts and uses of electronic customer relationship management to meet strategic objectives, improve customer loyalty, and build brand image.
Автор: Harrington, H. James Название: Cementing Customer Relationships ISBN: 1466590661 ISBN-13(EAN): 9781466590663 Издательство: Taylor&Francis Рейтинг: Цена: 2908.00 р. Наличие на складе: Нет в наличии.
Автор: Lafreniere, Daniel Название: Delivering fantastic customer experience ISBN: 0367346036 ISBN-13(EAN): 9780367346034 Издательство: Taylor&Francis Рейтинг: Цена: 3673.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book is for anyone who works serving customers in a B2C company or other businesses in a B2B environment. Everyone has an important role to play in creating a good customer experience, whether it be managers, associates, sales reps, marketing professionals, web strategists, accountants, customer service reps, delivery people or installers.
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