Описание: Chanel suits, Louis Vuitton bags and Omega watches are now objects that embody a globalized material culture. Over the past 30 years, the luxury goods industry has undergone a tremendous expansion around the world. However, it remains largely dominated by European companies, ranging from diversified conglomerates such as LVMH and Richemont to independent companies such as the Italian fashion houses Armani and Ermenegildo Zegna, and industrial groups like Swatch and L'Oreal or new start-ups such as Richard Mille.
How and why did these companies succeed? How did they manage to transform a sector previously dominated by small family firms into a global big business? Selling Europe to the World presents the development of the global luxury goods industry from the 1980s to the present day. It highlights the strategies implemented by a new generation of entrepreneurs and explains, beyond the glamorous image conveyed by luxury brands, the sources of success of these firms. An essential book for understanding the success of the contemporary luxury industry.
Автор: John Hoover Название: How to Sell to an Idiot: 12 Steps to Selling Anything to Anyone ISBN: 0471718548 ISBN-13(EAN): 9780471718543 Издательство: Wiley Рейтинг: Цена: 1551.00 р. 2216.00-30% Наличие на складе: Есть (1 шт.) Описание: HOW TO SELL TO AN IDIOT Selling to customers looking to get the most bang for their buck is a difficult feat. The only customers tougher than hagglers are the ones so uninformed about what they are buying, they don`t even realize when they are getting the deal of a lifetime.
Автор: Bertini, Marco Название: Ends Game ISBN: 0262542773 ISBN-13(EAN): 9780262542777 Издательство: Random House (USA) Рейтинг: Цена: 1285.00 р. 1835.00-30% Наличие на складе: Есть (1 шт.) Описание: Social media is changing the business of representation in the Senate. If you want to know what your senator is up to, you don`t need a newspaper, just your phone. Drawing on a unique dataset of almost 200,000 senator tweets, Tweeting is Leading offers a critical analysis of senators` communication on Twitter, the individual and constituent forces that shape it, and the agendas that result.
Автор: Hopkins, T Название: Selling for dummies 4e ISBN: 1118967232 ISBN-13(EAN): 9781118967232 Издательство: Wiley Рейтинг: Цена: 3008.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Your guide to the most up-to-date selling strategies andtechniques No matter your skill level, this new edition of Selling ForDummies helps you lay the foundation for sales success with thelatest information on how to research your prospects, break downthe steps of the sales process, follow up with customers, and somuch more.
Автор: Kench Название: Selling For Dummies, 2e ISBN: 1118489438 ISBN-13(EAN): 9781118489437 Издательство: Wiley Рейтинг: Цена: 2058.00 р. Наличие на складе: Поставка под заказ.
Автор: Roberts, Ralph R. Kraynak, Joe Название: Advanced selling for dummies ISBN: 0470174676 ISBN-13(EAN): 9780470174678 Издательство: Wiley Рейтинг: Цена: 2374.00 р. Наличие на складе: Поставка под заказ.
Описание: A guide for both seasoned sales people who want to take their productivity to the next level and small- and large-business entrepreneurs who are missing the advanced selling strategies that they really need to generate business and revenue. It is based on the premise that no single secret to selling exists.
Автор: Diamond Название: Digital marketing all-in-one for dummies, 2nd edit ion ISBN: 1119931959 ISBN-13(EAN): 9781119931959 Издательство: Wiley Рейтинг: Цена: 4909.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Presents a unique interdisciplinary approach to disaster risk research, written by leading scientists, policy-makers and practitioners and covering global hazards and real-world case-studies from around the world. A key resource for academic researchers, graduate students, professionals and policy-makers in Earth science disciplines relating to hazard analysis and disaster mitigation.
Автор: Consumer Dummies Название: Small Business Marketing Strategies All-In-One for Dummies ISBN: 1119236916 ISBN-13(EAN): 9781119236917 Издательство: Wiley Рейтинг: Цена: 3642.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Transform your small business into a revenue-generating machine with this step-by-step marketing resource
Running a small business is a fun and rewarding experience. It's even more fun and rewarding when clients and customers are clamoring to get a hand on your latest product or service. And effective marketing is the key to making that happen.
In Small Business Marketing Strategies All-in-One For Dummies, small business experts from the United States Chamber of Commerce walk you through every single step of designing, launching, running, measuring, and improving your company's next marketing campaign. But don't worry--with Dummies, it's all about learning made easy.
You'll discover techniques that work in any kind of small business, from full-time trades to brick-and-mortar shops and online side-hustles. Starting at the beginning of the marketing process, you'll move on to learn how to blend different marketing methods, such as content, social, search, and traditional, to generate massive customer interest.
In this book, you will:
Pour the foundation of your marketing strategy by defining your ideal customers, sizing up your market, and setting your goals
Kick off a successful campaign the right way by picking the best software, platforms, and techniques to power your marketing
Combine content marketing, social media, and traditional strategies to generate the perfect marketing and advertising mix
Evolve past gut instincts and measure your results with hard data and reliable metrics
Moving beyond individual strategies and techniques, Small Business Marketing Strategies All-in-One For Dummies shows you how to blend every tool at your disposal into one effective marketing strategy. It's a must-read for any small business owner trying to grow their company.
Описание: Finding personal meaning in one`s education requires introspection and self-awareness that comes through grappling with core assumptions and values. This text facilitates this learning process by posing fundamental questions and providing frameworks for thinking about how they might impact a student`s approach to their learning and life.
Автор: Deiss Ryan, Henneberry Russ Название: Digital Marketing for Dummies, 2 ed. ISBN: 1119660483 ISBN-13(EAN): 9781119660484 Издательство: Wiley Рейтинг: Цена: 4117.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Digital Marketing For Dummies will give you the tools you need to meet business goals like expanding the reach of your brand, acquiring and monetizing customers, and increasing audience engagement with proven digital marketing strategy and tactics.
Описание: Use data, technology, and inbound selling to build a remarkable team and accelerate sales The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team.
Описание: Ditch the failed sales tactics, fill your pipeline, and crush your number Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development prospecting.
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