Описание: Chanel suits, Louis Vuitton bags and Omega watches are now objects that embody a globalized material culture. Over the past 30 years, the luxury goods industry has undergone a tremendous expansion around the world. However, it remains largely dominated by European companies, ranging from diversified conglomerates such as LVMH and Richemont to independent companies such as the Italian fashion houses Armani and Ermenegildo Zegna, and industrial groups like Swatch and L'Oreal or new start-ups such as Richard Mille.
How and why did these companies succeed? How did they manage to transform a sector previously dominated by small family firms into a global big business? Selling Europe to the World presents the development of the global luxury goods industry from the 1980s to the present day. It highlights the strategies implemented by a new generation of entrepreneurs and explains, beyond the glamorous image conveyed by luxury brands, the sources of success of these firms. An essential book for understanding the success of the contemporary luxury industry.
Автор: Bertini, Marco Название: Ends Game ISBN: 0262542773 ISBN-13(EAN): 9780262542777 Издательство: Random House (USA) Рейтинг: Цена: 1285.00 р. 1835.00-30% Наличие на складе: Есть (1 шт.) Описание: Social media is changing the business of representation in the Senate. If you want to know what your senator is up to, you don`t need a newspaper, just your phone. Drawing on a unique dataset of almost 200,000 senator tweets, Tweeting is Leading offers a critical analysis of senators` communication on Twitter, the individual and constituent forces that shape it, and the agendas that result.
Автор: John Hoover Название: How to Sell to an Idiot: 12 Steps to Selling Anything to Anyone ISBN: 0471718548 ISBN-13(EAN): 9780471718543 Издательство: Wiley Рейтинг: Цена: 1551.00 р. 2216.00-30% Наличие на складе: Есть (1 шт.) Описание: HOW TO SELL TO AN IDIOT Selling to customers looking to get the most bang for their buck is a difficult feat. The only customers tougher than hagglers are the ones so uninformed about what they are buying, they don`t even realize when they are getting the deal of a lifetime.
Описание: Use data, technology, and inbound selling to build a remarkable team and accelerate sales The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team.
Описание: Ditch the failed sales tactics, fill your pipeline, and crush your number Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development prospecting.
Автор: Adhiya Anuj Название: Growth Hacking for Dummies ISBN: 1119612136 ISBN-13(EAN): 9781119612131 Издательство: Wiley Рейтинг: Цена: 3325.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Sometimes you get tired, doing this thing we call justice. You feel burned out or disillusioned. Sometimes you just need a word from the Lord. In these daily devotions, Donna Barber offers life-giving words of renewal and hope for those engaged in the resistance to injustice. When your legs are tired from marching and your knees are bruised from kneeling, you can experience rest and healing.
Автор: Lent, Robin Tour, Genevieve Название: Selling luxury ISBN: 0470457996 ISBN-13(EAN): 9780470457993 Издательство: Wiley Рейтинг: Цена: 3960.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Proven principles and tactics for successful selling in the expanding luxury goods market Customers of high-end products hold extremely high expectations in terms of customer service.
Автор: The Experts At Dummies Название: Selling all-in-one for dummies ISBN: 111806593X ISBN-13(EAN): 9781118065938 Издательство: Wiley Рейтинг: Цена: 3642.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Kench Название: Selling For Dummies, 2e ISBN: 1118489438 ISBN-13(EAN): 9781118489437 Издательство: Wiley Рейтинг: Цена: 2058.00 р. Наличие на складе: Поставка под заказ.
Автор: Shonka Название: Beyond Selling Value ISBN: 0793154707 ISBN-13(EAN): 9780793154708 Издательство: Kaplan & Barrons Рейтинг: Цена: 2606.00 р. Наличие на складе: Нет в наличии.
Описание: Presents an approach to acquiring new customers that focuses on selling the overall value of a company`s product rather than just negotiating price. The authors describe strategies for gathering information about potential customers, bypassing the gatekeepers who block salespeople, gaining access to decision makers, and delivering presentations.
Автор: Hopkins, Tom Название: Sales closing for dummies ISBN: 0764550632 ISBN-13(EAN): 9780764550638 Издательство: Wiley Рейтинг: Цена: 2374.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Sales trainer Tom Hopkins shows how to handle the most crucial part of any sales negotiation - the close - successfully. The text ranges from questioning strategies and understanding the anatomy of a close to managing surprise endings and bowing out gracefully.
Описание: Attract and retain affluent customers and clients Much has changed since the original The Art of Selling to the Affluent was published. The financial crisis has affected the affluent as well as the less affluent.
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