Digital marketing all-in-one for dummies, 2nd edit ion, Diamond
Старое издание
Автор: Mortimer Название: Marketing For Dummies, 3rd Edition ISBN: 1119965160 ISBN-13(EAN): 9781119965169 Издательство: Wiley Рейтинг: Цена: 3166.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Smart marketing techniques to get your business noticed. Plan a successful marketing campaign and move your business forward with this fully updated edition of an established bestseller.
Автор: Dummies Название: Marketing For Dummies, 5th Edition ISBN: 1119365570 ISBN-13(EAN): 9781119365570 Издательство: Wiley Рейтинг: Цена: от 1355.00 р. Наличие на складе: Есть
Описание: The classic, bestselling marketing guide, updated for the digital era Marketing For Dummies, 5th Edition is the ultimate handbook for boosting your business.
Автор: Seaberg Название: Menu Design: Merchandising and Marketing, 4th Edit ISBN: 0471289833 ISBN-13(EAN): 9780471289838 Издательство: Wiley Рейтинг: Цена: 19792.00 р. Наличие на складе: Поставка под заказ.
Описание: Here in a single, thoroughly updated volume, is everything you must know to develop a menu that will dramatically enhance a restaurant`s image. The Fourth Edition addresses the full spectrum of restaurant establishments and the entire gamut of menu possibilities from the perspective of design.
Автор: Deiss Ryan, Henneberry Russ Название: Digital Marketing for Dummies, 2 ed. ISBN: 1119660483 ISBN-13(EAN): 9781119660484 Издательство: Wiley Рейтинг: Цена: 4117.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Digital Marketing For Dummies will give you the tools you need to meet business goals like expanding the reach of your brand, acquiring and monetizing customers, and increasing audience engagement with proven digital marketing strategy and tactics.
Автор: Mcmurtry, Jeanette Название: Marketing for dummies, 6th edition ISBN: 1119894875 ISBN-13(EAN): 9781119894872 Издательство: Wiley Рейтинг: Цена: 3483.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Through theoretically-grounded case studies and comparative analysis of consolidating, low quality, and failed democracies in East Asia, this volume challenges the dominant `state first, democracy later` argument in the existing political science literature. It will interest scholars and students of comparative democratization, state building, and East Asian politics.
Описание: This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing.
Told from the perspective of marketing strategy, it puts digital marketing in the context of firm strategy selection. The first step in digital marketing is to understand your company and your brand. The next step is to put content and keywords on your web and mobile sites so that they can be found in search. Then use the delivery platforms of digital content, e-mail, social, and mobile, to deploy that content to the customer. The final topics in the book focus on the importance of data management and privacy as well as the emerging roles of analytics, artificial intelligence and marketing automation.
Without quality data, no digital marketing program can be successful. This data can then be used in data analytics applications for predictive modeling. After reading this book, the reader will have a good idea of where to start on the path to an integrated digital marketing management strategy. Each chapter concludes with a list of action steps or "what to do next" to get started on implementing a digital marketing strategy as well as review questions and key terminology.
Описание: Organizations and Society examines the costs and consequences of social life that is dominated by rational control characteristic of bureaucratic organizations large and small. Students of all interests-those who wish to run organizations someday, study them, or simply understand their importance in the contemporary social order-will benefit from the insights of this text.
Автор: Pike, Steven Название: Destination Marketing: Essentials 3rd Edition ISBN: 0367469545 ISBN-13(EAN): 9780367469542 Издательство: Taylor&Francis Рейтинг: Цена: 7654.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness.
Описание: This book on marketing analytics with Python will quickly get you up and running using practical data science and machine learning to improve your approach to marketing. You`ll learn how to analyze sales, understand customer data, predict outcomes, and present conclusions with clear visualizations.
Описание: How do the organizational structure and rules of political parties affect political engagement and its reproduction? Analyzing Uruguay`s mass-organic Frente Amplio party, this book illustrates how organizational rules that give grassroots members a voice help reproduce activism. It will interest scholars and students of both Latin America and comparative politics.
Описание: Business marketing (or industrial marketing as it was formerly called) involves the marketing of products and services to commercial enterprises, governments and other not-for-profit institutions for use in the products they, in turn, produce.
Автор: John L. Mariotti Название: Marketing Express, 2nd edition ISBN: 1841127043 ISBN-13(EAN): 9781841127040 Издательство: Wiley Рейтинг: Цена: 1266.00 р. Наличие на складе: Поставка под заказ.
Описание: Fast track route to mastering all aspects of marketing Covers all the key techniques for successful marketing, from CRM to brand management, and from failsafe planning to making the most of global opportunities Examples and lessons from some of the world's most successful businesses, including Sony, Volkswagen and Wal-Mart, and ideas from the smartest thinkers, including Regis McKenna and Philip Kotler Includes a glossary of key concepts and a comprehensive resources guide ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers. ExpressExec is organised into ten core subject areas making it easy to find the information you need: 01 Innovation 02 Enterprise 03 Strategy 04 Marketing 05 Finance 06 Operations and Technology 07 Organizations 08 Leading 09 People 10 Life and Work ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.
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