Описание: Develops electronic customer relationship management strategies for achieving customer satisfaction and explains the concepts and uses of electronic customer relationship management to meet strategic objectives, improve customer loyalty, and build brand image.
Описание: Provides an overview of the field of the Semantic Web, social Web and CRM by uniting various research studies from different subfields. Providing a forum for the exchange of research ideas and practices, this is a reference convergence point for professionals, managers, and researchers in the CRM field together with IT professionals.
Автор: Surabhi Singh Название: Driving Traffic and Customer Activity Through Affiliate Marketing ISBN: 1522526560 ISBN-13(EAN): 9781522526568 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 25502.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Highlights the latest scholarly research on the method of increasing online business traffic and sales by external referrals. Featuring extensive coverage on a broad range of topics and perspectives such as networking, program management, and customer satisfaction, this book is designed for academics, practitioners, and students seeking current information on ways to increase customer activity.
The Internet of Things, robo investment advisers, wearable fitness devices, remote health care operations . . . business executives in many industries are currently being inundated with a confusingly and exhaustingly broad range of technological developments that enable new business models.
There is, however, a common thread among all of these developments: firms are fundamentally changing how they connect with their customers. Rather than having occasional, episodic interactions--where customers realize they have an unmet need and then look for ways to fill it--firms are striving to be continuously connected to their customers, providing services and products as the needs arise, even before customers become aware of them.
Firms such as Nike, Disney, Progressive Insurance, McGraw-Hill Higher Education, Medtronic, Hewlett-Packard, and Tesco are developing and competing on connected strategies creating superior customer experiences through connectivity while simultaneously driving dramatic improvements in operational efficiencies and reshaping their industries.
Strategy and operations experts Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies across a broad array of industries and show how these strategies work, how they eliminate the trade-off between superior customer experience and low cost, and how companies can formulate, design, and implement them. In showing how to create a connected strategy, the authors reveal the four pathways--respond-to-desire, curated offerings, coaching, and automatic execution--for turning occasional, episodic interactions into continuous relationships. Siggelkow and Terwiesch show you how to:
Reshape the connections between customers, suppliers, and your firm
Create the right revenue model
Make the best technology choices to support your strategy
Integrating rich examples, how-to advice, and tools in the form of "workshop chapters" throughout, this book is the ultimate resource for creating connected relationships with your customers and redefining the connections in your industry.
Автор: Pepper Edward Название: Customer Relationship Management ISBN: 1632401312 ISBN-13(EAN): 9781632401311 Издательство: Неизвестно Цена: 17463.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In today's society, organizations are looking to optimize potential social interactions and increase familiarity with customers by developing relationships with various stakeholders through social media platforms.Strategic Customer Relationship Management in the Age of Social Media provides a variety of strategies, applications, tools, and techniques for corporate success in social media in a coherent and conceptual framework. In this book, upper-level students, interdisciplinary researchers, academicians, professionals, practitioners, scientists, executive managers, and consultants of marketing and CRM in profit and non-profit organizations will find the resources necessary to adopt and implement social CRM strategies within their organizations.This publication provides an advanced and categorized variety of strategies, applications, and tools for successful Customer Relationship Management including, but not limited to, social CRM strategies and technologies, creation and management of customers' networks, customer dynamics, social media analytics, customer intelligence, word of mouth advertising, customer value models, and social media channel management.
Описание: Scientific investigation in the service industry has produced a major effect on productivity and quality in order to lead to new services. With ever-evolving internet technologies and information environments, system science and knowledge science seem to be an effective tool for service innovation in the 21st centuryProgressive Trends in Knowledge and System-Based Science for Service Innovation illustrates new approaches to service innovation and new methodologies from the knowledge science and system science perspectives. Practitioners and researchers interested in knowing more about practical theories and successful examples in service science will find this book to be a vital asset to their studies.
Автор: Pepper Edward Название: Customer Relationship Management: Concepts and Strategies ISBN: 1682851257 ISBN-13(EAN): 9781682851258 Издательство: Неизвестно Цена: 24140.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Customer relationship management is a branch of business management that focuses on organization's relationship and interaction with their customers and client base. It has developed as a management strategy in recent era. This book discusses the fundamental as well as modern approaches to different models of customer relationship management systems. The topics included in the book are the various types of customer relationship management systems, integrating marketing, sales and customer service aspects, etc. From theories to research to practical applications, case studies related to all contemporary topics of relevance to this field have been included in this book. It is a vital tool for all researching and studying this field.
Автор: Goyal Название: Innovations In Services Marketing And Management ISBN: 1466646713 ISBN-13(EAN): 9781466646711 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 27027.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Modern corporations face a variety of challenges and opportunities in the field of sustainable development. Properly managing assets and maintaining effective relationships with customers are crucial considerations in successful businesses.Innovations in Services Marketing and Management: Strategies for Emerging Economies presents insights into marketing strategies and tactical perspectives in both large and small enterprises. The chapters in this book explore case studies, contemporary research, and theoretical frameworks in effective business management, providing students, academicians, researchers, and managers with the resources and insight necessary to identify key trends in emerging economies and build the next generation of innovative services.
Автор: Musso & Druica Название: Handbook Of Research On Retailer-Consumer Relationship Development ISBN: 1466660740 ISBN-13(EAN): 9781466660748 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 55301.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Though based on an economic transition, retailer-consumer relationship is also influenced by non-economic factors and is a context of social interaction. With the emergence of modern merchandising techniques and a rise in large retail companies, consumers have become increasingly vigilant of practice within the retail industry. Handbook of Research on Retailer-Consumer Relationship Management offers a complete and updated overview of various perspectives relating to customer relationship management within the retail industry and stimulates the search for greater integration of these views in further research. Offering different angles to analyse the exchange between the retailer and the consumer, this handbook is a valuable tool for professionals and scholars seeking to upgrade their knowledge, as well as for upper-level students.
Автор: Lin & Foster Название: Consumer Information Systems And Relationship Management ISBN: 1466640820 ISBN-13(EAN): 9781466640825 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 24116.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: <em>Consumer Information Systems and Relationship Management: Design, Implementation, and Use</em> highlights empirical research, theoretical frameworks, and relevant models on the understanding and implementation of consumer information systems. By covering consumer perceptions of practicality and ease of use, this book is essential for practitioners in business environments and strategic management, meeting consumer needs through the use of digital and Web-based technologies as well as recent empirical research findings and design and implementation of innovative information systems. This book is part of the <em>Advances in Marketing, Customer Relationship Management, and E-Services</em> series collection.
Автор: Alc?ntara-Pilar, Del Barrio-Garc Название: Analyzing The Cultural Diversity Of Consumers In The Global Marketplace ISBN: 1466682620 ISBN-13(EAN): 9781466682627 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 29106.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The key to any marketing strategy is finding a way to reach and appeal to the consumer. In the case of a diverse consumer pool, marketers must strive to direct their promotional efforts to appeal to a global customer base.Analyzing the Cultural Diversity of Consumers in the Global Marketplace explores the strategies associated with promoting products and services to a culturally-diverse target market. Providing innovative solutions for global brands, this publication is ideally designed for use by marketing professionals, executives, students, as well as researchers.
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