Описание: In the era of disruptive innovation in finance and technology, knowledge advancements in various aspects of engineering, management, data science, and cloud computing are highly sought after. This book provides a reference to FinTech, artificial intelligence, blockchain, machine learning, big data, data science, and data mining.
Описание: Binge Worthy Branding reveals how to build a brand strong enough to survive in this noisy and competition-driven economy. The book explains how you can use AI to build customer loyalty and outpace the competition, as seen in top brands like Netflix, Starbucks, and Amazon.
Whether youʼre a marketing manager or a small business owner, this book will forever transform the way you think about branding and your customers. Each chapter provides relatable and practical ways to use AI-powered software to create a brand that attracts cult-like followers and unflinching customer loyalty.Binge Worthy Branding is an introduction to a new era in branding, as it focuses on helping business owners understand how their customers think and their expectations as well.Rather than teach specific tactics or offer a step-by-step technical guide, Sterling wants to prepare you for the ever-expanding expectations of your customers. If you follow the steps Sterling reveals in this book, you are guaranteed to build a brand that keeps your customers coming back for more.
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