Автор: Aiello, Gaetano Название: Global Branding and Country of Origin ISBN: 1138801615 ISBN-13(EAN): 9781138801615 Издательство: Taylor&Francis Рейтинг: Цена: 10104.00 р. Наличие на складе: Нет в наличии.
Автор: Beckford, John Название: The Intelligent Nation ISBN: 0367430576 ISBN-13(EAN): 9780367430573 Издательство: Taylor&Francis Рейтинг: Цена: 5664.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Intelligent Nation proposes a systemic and radical transformation of the organisation, management, ownership and performance of the services of the state by capitalising on the potential offered by contemporary information capability and fulfilling the rights and obligations both to and of citizens.
Автор: Papadopoulos, Nicolas Название: Product-Country Images ISBN: 156024237X ISBN-13(EAN): 9781560242376 Издательство: Taylor&Francis Рейтинг: Цена: 26030.00 р. Наличие на складе: Нет в наличии.
Автор: Marian Beise Название: Lead Markets ISBN: 379081430X ISBN-13(EAN): 9783790814309 Издательство: Springer Рейтинг: Цена: 13415.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: subsequent adoption of an innovation design preferred in the lead market by other countries, can be put down to the special market context in the lead market.
Автор: Abor, Joshua Yindenaba Название: Sustainability Management in the Oil and Gas Industry ISBN: 1032314613 ISBN-13(EAN): 9781032314617 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Beckford, John Название: The Intelligent Nation ISBN: 036743055X ISBN-13(EAN): 9780367430559 Издательство: Taylor&Francis Рейтинг: Цена: 23734.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Intelligent Nation proposes a systemic and radical transformation of the organisation, management, ownership and performance of the services of the state by capitalising on the potential offered by contemporary information capability and fulfilling the rights and obligations both to and of citizens.
You don't need to travel the world to take your company global. What you do need is an open mind and the desire to become a global generalist. This book will help. Based on 15 years of experience helping companies go global, author John Yunker provides:
A process for creating world-ready products, websites, and software
Cultural insights into China, Russia, Germany, Brazil, India, and more
Tips for localizing text, images, icons, and pictures for the world
New rules of the translation economy
In the information economy, information is power. In the translation economy, translation is power. Thanks to translation and localization, companies like Apple, Nike, and General Electric now make more money from outside the US than from within it. This book helps marketers, designers, and executives develop sound strategies for going global--and avoid costly and embarrassing mistakes along the way. In addition, you'll find the ultimate globalization checklist that your web, marketing, and product teams can use to make sure you go global the right way.
About the author: John Yunker is the world's leading expert on web and content globalization and is author of Beyond Borders and The Savvy Client's Guide to Translation Agencies.
Автор: Carolin, Andy (University of Johannesburg, South Africa) Название: Research Companion to Language and Country Branding ISBN: 0367566656 ISBN-13(EAN): 9780367566654 Издательство: Taylor&Francis Рейтинг: Цена: 7654.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Research Companion to Language and Country Branding brings together entirely new interdisciplinary research conducted by scholars working on various sociolinguistic, semiotic, anthropological and discursive analytical aspects of country branding all over the world.
Описание: Christian Lucas investigates the effectiveness of sports sponsorships. The first study analyses activation means by conducting a multi-level field study combining data about the sponsorship instruments of Bundesliga sponsors with fan perceptions.
Название: Research Companion to Language and Country Branding ISBN: 0367343592 ISBN-13(EAN): 9780367343590 Издательство: Taylor&Francis Рейтинг: Цена: 37514.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Research Companion to Language and Country Branding brings together entirely new interdisciplinary research conducted by scholars working on various sociolinguistic, semiotic, anthropological and discursive analytical aspects of country branding all over the world.
Автор: Papadopoulos, Nicolas Название: Product-Country Images ISBN: 1560242361 ISBN-13(EAN): 9781560242369 Издательство: Taylor&Francis Рейтинг: Цена: 23734.00 р. Наличие на складе: Нет в наличии.
