Think Outside the Country: A Guide to Going Global and Succeeding in the Translation Economy 9781618220493

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Автор: Yunker John
Название: Think Outside the Country: A Guide to Going Global and Succeeding in the Translation Economy
ISBN: 9781618220493
Классификация:

Международная экономика

Электронная торговля: деловые аспекты

Международные торгово-промышленные отношения

Торговля и маркетинг

Офис и рабочее место

ISBN-10: 1618220497
Обложка/Формат: Paperback
Страницы: 258
Вес: 0.36 кг.
Дата издания: 10.04.2017
Язык: English
Размер: 222 x 141 x 31
Поставляется из: США
Описание:

Succeed Globally. Passport Not Required.

You dont need to travel the world to take your company global. What you do need is an open mind and the desire to become a global generalist. This book will help. Based on 15 years of experience helping companies go global, author John Yunker provides:

A process for creating world-ready products, websites, and software
Cultural insights into China, Russia, Germany, Brazil, India, and more
Tips for localizing text, images, icons, and pictures for the world
New rules of the translation economy

In the information economy, information is power. In the translation economy, translation is power. Thanks to translation and localization, companies like Apple, Nike, and General Electric now make more money from outside the US than from within it. This book helps marketers, designers, and executives develop sound strategies for going global--and avoid costly and embarrassing mistakes along the way. In addition, youll find the ultimate globalization checklist that your web, marketing, and product teams can use to make sure you go global the right way.

About the author: John Yunker is the worlds leading expert on web and content globalization and is author of Beyond Borders and The Savvy Clients Guide to Translation Agencies.

Think Outside the Country: A Guide to Going Global and Succeeding in the Translation Economy, Yunker John