Автор: Papadopoulos, Nicolas Название: Product-Country Images ISBN: 156024237X ISBN-13(EAN): 9781560242376 Издательство: Taylor&Francis Рейтинг: Цена: 26030.00 р. Наличие на складе: Нет в наличии.
Автор: Beckford, John Название: The Intelligent Nation ISBN: 0367430576 ISBN-13(EAN): 9780367430573 Издательство: Taylor&Francis Рейтинг: Цена: 5664.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Intelligent Nation proposes a systemic and radical transformation of the organisation, management, ownership and performance of the services of the state by capitalising on the potential offered by contemporary information capability and fulfilling the rights and obligations both to and of citizens.
Автор: Galician, Mary-Lou Название: Handbook of Product Placement in the Mass Media ISBN: 0789025353 ISBN-13(EAN): 9780789025357 Издательство: Taylor&Francis Рейтинг: Цена: 9033.00 р. Наличие на складе: Нет в наличии.
Автор: Robert M. Schindler Название: Pricing Strategies: Harvesting Product Value ISBN: 1526494426 ISBN-13(EAN): 9781526494429 Издательство: Sage Publications Рейтинг: Цена: 25661.00 р. Наличие на складе: Поставка под заказ.
Описание:
Written by a leading pricing researcher, this book provides a simple unified system for the setting and management of prices. The pricing procedures described are grounded in basic research and are generally applicable over products, situations, and times. The result is that students gain a deeper, more generally useful understanding of this essential aspect of business.
The author demystifies the math necessary for making pricing decisions. Using clear, direct language, he explains in detail how to apply expected value, multiple regression, price elasticity, and generalized breakeven analysis to essential pricing tasks. He uses a descriptive approach to explaining mathematical techniques so that formulas can be seen as simply more detailed specifications of intuitive ideas.
Used in dozens of college and MBA classes all over the world, Pricing Strategies is now available in a second edition. This revised edition includes updated examples and exercises as well as expanded coverage of topics such as freemium and in-app pricing, subscriptions, tipping, pay-what-you-want pricing, pricing algorithms, and dynamic pricing.
Robert M. Schindler is a Professor of Marketing at Rutgers University, USA.
Автор: Eli Schwartz, Schwartz Название: Product-led seo: the why behind building ISBN: 1544519575 ISBN-13(EAN): 9781544519579 Издательство: Неизвестно Рейтинг: Цена: 6619.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Saoulidis George Название: How to Make a New Product Every Day ISBN: 1393174477 ISBN-13(EAN): 9781393174479 Издательство: Неизвестно Цена: 3493.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
This is a product. The sentence above will make more sense once you read this guide. If you're a creator, an entrepreneur or a producer and want to take your business to the next level, this guide is for you. From books to artwork to videogames, the advice contained in this guide will help you make a long-term strategy for making and selling products in the new world of frictionless commerce.
Автор: Gabriel Steinhardt Название: The Product Manager`s Toolkit® ISBN: 331984296X ISBN-13(EAN): 9783319842967 Издательство: Springer Рейтинг: Цена: 7927.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Product management is challenging, complex, and often misunderstood. Across the high-tech industry, drastically different duties and responsibilities are attributed to product management professionals. Diverse interpretations regarding the role of product management have only further confused practitioners and stifled the ability to develop clear and consistent product management methodologies. "The Product Manager's Toolkit" book provides a consistentandholistic managerial approach to product management and presents a practical and comprehensive methodology (tasks, processes, deliverables, and roles) that covers nearly all aspects of product management.
Описание: As marketing professionals look for more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential.The Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption is a critical scholarly resource that examines the role of social marketing in understanding and changing behavior regarding the negative impacts of consuming animal-based foods. Featuring coverage on a broad range of topics, such as the psychology of meat consumption, food waste, and meat substitutes, this publication is geared towards academicians, students, and professionals seeking current research on social marketing interventions and the demarketing of meat.
Автор: Marian Beise Название: Lead Markets ISBN: 379081430X ISBN-13(EAN): 9783790814309 Издательство: Springer Рейтинг: Цена: 13415.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: subsequent adoption of an innovation design preferred in the lead market by other countries, can be put down to the special market context in the lead market.
Автор: Midgley Название: Innovation and New Product Marketing (RLE Marketing) ISBN: 1138788392 ISBN-13(EAN): 9781138788398 Издательство: Taylor&Francis Рейтинг: Цена: 23734.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume formulates and presents a general theory of innovative behaviour which is applicable to diverse market situations. Having provided some support for the theory, the author demonstrates how it can be usefully applied by indicating which management techniques are relevant to new product management and which are not. The author suggests certain systematic procedures by which an organisation can radically improve both its short and long run chances of launching successful new products.
Автор: Gunnar Wiedenfels Название: Trust of Potential Buyers in New Entrepreneurial Ventures ISBN: 3834916730 ISBN-13(EAN): 9783834916730 Издательство: Springer Рейтинг: Цена: 10366.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The concept of customer loyalty has come to play an important role in established businesses. It is a well-known fact that a higher level of customer loyalty leads to greater company success. As a result, instruments of Relationship Marketing and the role played by trust and the creation of trust are becoming increasingly important. This is also the case with young enterprises: Brinkmann, for example, has ascertained that customer loyalty can contribute to success even in the early stages of company development. However, the role played by trust in this process until now appears to have been insufficiently researched. There is agreement on principle that trust is also important for New Entrepreneurial Ventures. There is, however, a lack of clarity with regard to a suitable concept of trust so that Welter und Smallbone (2006) declare a need for greater conceptual clarity with respect to the various forms of trust and the interrelationships between them . A series of studies is in fact already available in which theoretical models of trust are discussed; however, the scientific discussion has hitherto particularly lacked a broad empirical validation of the models considered. It would therefore be interesting to recognise which individual factors empirically influence a trust or trust development model in order to derive specific information for the companies involved in different industries or business phases. This is exactly where this dissertation by Gunnar Wiedenfels starts off."
Описание: This book offers cutting-edge knowledge on various design and product development related technologies, and applications of these technologies in fashion.
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