Автор: Posner, Harriet Название: Marketing Fashion ISBN: 1780675666 ISBN-13(EAN): 9781780675664 Издательство: Laurence King Рейтинг: Цена: 5008.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.
Описание: This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. With a special focus on marketing, positioning, and branding, this book presents issues and solutions of both large multinationals and small niche market players.
Автор: Storbacka, Kaj (university Of Auckland Business School New Zealand) Название: Smash ISBN: 1787437981 ISBN-13(EAN): 9781787437982 Издательство: Emerald Рейтинг: Цена: 14634.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Market shaping is a powerful strategy that unleashes value gains from greater market size, efficiency and profitability. This book, written by experts in the field, presents a universal, teachable, and actionable framework for understanding and shapingmarkets.
When someone thinks of your school, what do they think? Schools can no longer rely on reputation spread by word of mouth alone. To thrive into the future, Heads need to proactively manage their school's brand. Bold School Brand is the first framework designed specifically to help school Heads build their school's brand. Having a Bold School Brand is important because, if you do it well, it allows you to take all that complexity and position your school very clearly and succinctly to your internal community, as well as to prospective parents. Developing a Bold School Brand is about making the complex simple, but not making it superficial.
Bold School Brand comes from the team at imageseven, Australia's leading school marketing professionals. It distils over 30 years of the firm's experience in marketing and communication research and implementation. Put simply, it's insight applied, and the Bold School Brand framework will allow you to make the maximum positive impact for your school.
Название: Mastering market analytics ISBN: 1838679308 ISBN-13(EAN): 9781838679309 Издательство: Emerald Рейтинг: Цена: 7926.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In Mastering Market Analytics, Robert Kozielski presents different measurement systems and marketing activities, along with common mistakes made by organizations and managers in the process of building measurement, and illustrates how to avoid these mistakes.
Название: Market entry in china ISBN: 3319291386 ISBN-13(EAN): 9783319291383 Издательство: Springer Рейтинг: Цена: 8537.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. With a special focus on marketing, positioning, and branding, this book presents issues and solutions of both large multinationals and small niche market players.
Автор: Weiss, Alan Название: Sentient strategy ISBN: 1032412631 ISBN-13(EAN): 9781032412634 Издательство: Taylor&Francis Рейтинг: Цена: 3826.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Alan Weiss equips the reader to consider using this approach independently. These are new times -- new reality, a "no normal" -- hence, it`s ridiculous to use old approaches to strategy.
Описание: As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new digital landscape, allowing creators to weave immersive and enticing experiences that captivate viewers. These experiences have great potential in marketing and advertising, but the medium’s methods are so young that their potential and effectiveness is not yet fully understood.
Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies is a collection of innovative research that explores transmedia storytelling and digital marketing strategies in relation to audience engagement. Highlighting a wide range of topics including promotion strategies, business models, and prosumers and influencers, this book is ideally designed for digital creators, advertisers, marketers, consumer analysts, media professionals, entrepreneurs, managers, executives, researchers, academicians, and students.
Описание: There are various innovations and new technologies being produced in the energy, transportation, and building industries to combat climate change and improve environmental performance, but another way to combat this is examining the world's food resources. Currently, there are global challenges associated with livestock and meat consumption, giving way to resource scarcity and the inability to sustain animal agriculture.Environmental, Health, and Business Opportunities in the New Meat Alternatives Market is a pivotal reference source that provides vital research on the development of plant-based foods and nutritional outcomes. Through analyzing innovative and disruptive trends in the food industry, it presents opportunities utilizing meat alternatives to create a more engaged consumer, a stronger economy, and a better environment. Highlighting topics such as meat consumption, nutrition, health, and gender perspectives, this book is ideally designed for policymakers, economists, health professionals, nutritionists, technology developers, academicians, and graduate-level students.
Автор: John Dawes Название: Marketing Planning & Strategy: A Practical Introduction ISBN: 1529760135 ISBN-13(EAN): 9781529760132 Издательство: Sage Publications Рейтинг: Цена: 7285.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank.
Автор: John Dawes Название: Marketing Planning & Strategy: A Practical Introduction ISBN: 1529760127 ISBN-13(EAN): 9781529760125 Издательство: Sage Publications Рейтинг: Цена: 22176.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank.
Название: Innovation and strategy ISBN: 1787548295 ISBN-13(EAN): 9781787548299 Издательство: Emerald Рейтинг: Цена: 18700.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume focuses on substantive issues in innovation, marketing strategy, and the nexus of innovation and marketing strategy.
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