Marketing Planning & Strategy: A Practical Introduction, John Dawes

Автор: Lefevre Heather
Название: Brain Surfing: The Top Marketing Strategy Minds in the World
ISBN: 0996854606 ISBN-13(EAN): 9780996854603
Издательство: Неизвестно
Цена: 2752.00 р.
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Описание: This book shows that while globalization is a dominant force in society, and though news can be instantaneously broadcast internationally, there is relatively little commonality throughout the world in the depiction of events occurring in other countries. The research gathered here is based on a quantitative content analysis of over 17,000 news items and analysis of over 10,000 survey respondents.

Автор: France
Название: Marketing Strategy for Small-to Medium-Sized Manufacturers: A Practical Guide for Generating Growth, Profit, and Sales
ISBN: 160649614X ISBN-13(EAN): 9781606496145
Издательство: McGraw-Hill
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Цена: 3087.00 р.
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Описание: It is a handy self-help resource to the approximately three hundred thousand small to medium-sized manufacturers we will need as the economy rebounds and creates opportunities for profitable growth--not just sales volume.

Автор: M. Anil Ramesh, Priya Grover, Sabyasachi Dasgupta
Название: Start-up Marketing Strategies in India
ISBN: 1787567567 ISBN-13(EAN): 9781787567566
Издательство: Emerald
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Цена: 14837.00 р.
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Описание: Start-Up Marketing Strategies in India is a comprehensive book of cases based on real-life marketing challenges faced by Indian start-ups across a wide range of industries.

Название: Mastering market analytics
ISBN: 1838679308 ISBN-13(EAN): 9781838679309
Издательство: Emerald
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Цена: 7926.00 р.
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Описание: In Mastering Market Analytics, Robert Kozielski presents different measurement systems and marketing activities, along with common mistakes made by organizations and managers in the process of building measurement, and illustrates how to avoid these mistakes.

Название: The irrational consumer: applying behavioural economics to your business strategy by Trevisan, Enrico, 2013,
ISBN: 147241344X ISBN-13(EAN): 9781472413444
Издательство: Taylor&Francis
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Цена: 9186.00 р.
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Описание: Behavioural economics shows organizations how to understand the motivation that drives their customers. It offers perspectives for engaging with customers whose views on what to buy are strongly driven by contextual factors, such as the framework and the dynamics of choices. Enrico Trevisan`s The Irrational Consumer is your `must-have` primer to this world.

Автор: McDonald Malcolm
Название: Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy
ISBN: 0749478217 ISBN-13(EAN): 9780749478216
Издательство: Неизвестно
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Цена: 6334.00 р.
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Описание: Benefit from clear and concise guidance to the benefits of rigorous marketing planning, demonstrating how to produce a marketing plan which works in the real world.

Название: Contemplating Corporate Marketing, Identity and Communication
ISBN: 1138971685 ISBN-13(EAN): 9781138971684
Издательство: Taylor&Francis
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Цена: 7501.00 р.
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Описание: Contemplating Corporate Marketing, Identity and Communication brings together a variety of perspectives on corporate marketing, identity and communication with a view towards stimulating debate about the advances in these key areas.

Автор: Ralph F. Wilson
Название: Planning Your Internet Marketing Strategy: A Doctor Ebiz Guide
ISBN: 0471441090 ISBN-13(EAN): 9780471441090
Издательство: Wiley
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Цена: 3325.00 р.
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Описание: A top international authority on Web marketing and e-commerce provides a sure-fire formula for developing a winning e-commerce marketing strategy One of the biggest reasons why so many Internet-based businesses fail isn`t poor product or service, or technology failures, or even lack of funding. As Internet marketing guru Ralph F.

Название: Mastering market analytics
ISBN: 178714836X ISBN-13(EAN): 9781787148369
Издательство: Emerald
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Цена: 17683.00 р.
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Описание: In Mastering Market Analytics, Robert Kozielski presents different measurement systems and marketing activities, along with common mistakes made by organizations and managers in the process of building measurement, and illustrates how to avoid these mistakes.

Автор: John Dawes
Название: Marketing Planning & Strategy: A Practical Introduction
ISBN: 1529760127 ISBN-13(EAN): 9781529760125
Издательство: Sage Publications
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Цена: 22176.00 р.
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Описание: This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank.

Автор: Lee Wilson
Название: Data-Driven Marketing Content: A Practical Guide
ISBN: 1789738180 ISBN-13(EAN): 9781789738186
Издательство: Emerald
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Цена: 6909.00 р.
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Описание: This practical content guide empowers businesses to understand, identify and act on big-data opportunities, producing superior business insights for prolific marketing gains.

Автор: Le Meunier-fitzhugh, Kenneth (university Of East Anglia)
Название: Marketing: a very short introduction
ISBN: 0198827334 ISBN-13(EAN): 9780198827337
Издательство: Oxford Academ
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Цена: 1767.00 р.
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Описание: This book outlines the nature of contemporary marketing, considering how marketers function as an interface between customers and organisations. As globalisation creates increasing challenges to established marketing practices it shows how marketing efforts need to adapt continuously to allow an organisation to reach its intended market.