Описание: This book shows that while globalization is a dominant force in society, and though news can be instantaneously broadcast internationally, there is relatively little commonality throughout the world in the depiction of events occurring in other countries. The research gathered here is based on a quantitative content analysis of over 17,000 news items and analysis of over 10,000 survey respondents.
Описание: It is a handy self-help resource to the approximately three hundred thousand small to medium-sized manufacturers we will need as the economy rebounds and creates opportunities for profitable growth--not just sales volume.
Описание: A top international authority on Web marketing and e-commerce provides a sure-fire formula for developing a winning e-commerce marketing strategy One of the biggest reasons why so many Internet-based businesses fail isn`t poor product or service, or technology failures, or even lack of funding. As Internet marketing guru Ralph F.
Описание: Behavioural economics shows organizations how to understand the motivation that drives their customers. It offers perspectives for engaging with customers whose views on what to buy are strongly driven by contextual factors, such as the framework and the dynamics of choices. Enrico Trevisan`s The Irrational Consumer is your `must-have` primer to this world.
Описание: Contemplating Corporate Marketing, Identity and Communication brings together a variety of perspectives on corporate marketing, identity and communication with a view towards stimulating debate about the advances in these key areas.
Название: Mastering market analytics ISBN: 178714836X ISBN-13(EAN): 9781787148369 Издательство: Emerald Рейтинг: Цена: 17683.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In Mastering Market Analytics, Robert Kozielski presents different measurement systems and marketing activities, along with common mistakes made by organizations and managers in the process of building measurement, and illustrates how to avoid these mistakes.
Автор: Storbacka, Kaj (university Of Auckland Business School New Zealand) Название: Smash ISBN: 1787437981 ISBN-13(EAN): 9781787437982 Издательство: Emerald Рейтинг: Цена: 14634.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Market shaping is a powerful strategy that unleashes value gains from greater market size, efficiency and profitability. This book, written by experts in the field, presents a universal, teachable, and actionable framework for understanding and shapingmarkets.
Автор: M. Anil Ramesh, Priya Grover, Sabyasachi Dasgupta Название: Start-up Marketing Strategies in India ISBN: 1787567567 ISBN-13(EAN): 9781787567566 Издательство: Emerald Рейтинг: Цена: 14837.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Start-Up Marketing Strategies in India is a comprehensive book of cases based on real-life marketing challenges faced by Indian start-ups across a wide range of industries.
Название: Mastering market analytics ISBN: 1838679308 ISBN-13(EAN): 9781838679309 Издательство: Emerald Рейтинг: Цена: 7926.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In Mastering Market Analytics, Robert Kozielski presents different measurement systems and marketing activities, along with common mistakes made by organizations and managers in the process of building measurement, and illustrates how to avoid these mistakes.
Автор: John Dawes Название: Marketing Planning & Strategy: A Practical Introduction ISBN: 1529760135 ISBN-13(EAN): 9781529760132 Издательство: Sage Publications Рейтинг: Цена: 7285.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank.
Автор: Lee Wilson Название: Data-Driven Marketing Content: A Practical Guide ISBN: 1789738180 ISBN-13(EAN): 9781789738186 Издательство: Emerald Рейтинг: Цена: 6909.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This practical content guide empowers businesses to understand, identify and act on big-data opportunities, producing superior business insights for prolific marketing gains.
Автор: Le Meunier-fitzhugh, Kenneth (university Of East Anglia) Название: Marketing: a very short introduction ISBN: 0198827334 ISBN-13(EAN): 9780198827337 Издательство: Oxford Academ Рейтинг: Цена: 1767.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book outlines the nature of contemporary marketing, considering how marketers function as an interface between customers and organisations. As globalisation creates increasing challenges to established marketing practices it shows how marketing efforts need to adapt continuously to allow an organisation to reach its intended market.
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