Principles of strategic communication, Holtzhausen, Derina Fullerton, Jami Lewis, Bobbi Kay
Старое издание
Автор: Holtzhausen, Derina Fullerton, Jami Lewis, Bobbi Kay Shipka, Danny Название: Principles of strategic communication ISBN: 0367426315 ISBN-13(EAN): 9780367426316 Издательство: Taylor&Francis Цена: 9645.00 р. Наличие на складе: Нет в наличии. Описание: Designed to support the paradigm shift in media and communication, this book presents the basic tenets of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications.Drawing on the latest research in the field, the text introduces students to the theories of strategic communication while at the same time outlining how to apply them to everyday practice. To facilitate learning and tie concepts to practice, each chapter includes introductory focus questions, a contemporary global case study, a career profile of a current practitioner, end-of-chapter discussion questions, and features that highlight how research methods can be applied to strategic communication practice.Principles of Strategic Communication is ideal as a core text for undergraduate students in strategic communication courses within media, communication, marketing, and advertising programs.The accompanying online support material features chapter overviews, learning outcomes, key terms, discussion questions, and links/additional reading. Instructors will find sample syllabi and a test bank. Please visit www.routledge.com/9780367426316.
Описание: Introducing Language and Intercultural Communication is a lively and accessible introduction for undergraduates who are new to the study of intercultural communication, with a particular emphasis on the language dimension. This is the essential text for undergraduate students who are new to the field of intercultural communication.
Описание: What is Violent Communication? If "violent" means acting in ways that result in hurt or harm, then much of how we communicate--judging others, bullying, having racial bias, blaming, finger pointing, discriminating, speaking without listening, criticizing others or ourselves, name-calling, reacting when angry, using political rhetoric, being defensive or judging who's "good/bad" or what's "right/wrong" with people--could indeed be called "violent communication." What is Nonviolent Communication?Nonviolent Communication is the integration of four things: - Consciousness: a set of principles that support living a life of compassion, collaboration, courage, and authenticity
- Language: understanding how words contribute to connection or distance
- Communication: knowing how to ask for what we want, how to hear others even in disagreement, and how to move toward solutions that work for all
- Means of influence: sharing "power with others" rather than using "power over others" Nonviolent Communication serves our desire to do three things: - Increase our ability to live with choice, meaning, and connection
- Connect empathically with self and others to have more satisfying relationships
- Sharing of resources so everyone is able to benefit
Описание: This book presents a complete review of the unique instruments and the communication technologies utilized in downhole drilling environments. These instruments and communication technologies play a critical role in drilling hydrocarbon wells safely, accurately and efficiently into a target reservoir zone by acquiring information about the surrounding geological formations as well as providing directional measurements of the wellbore. Research into instruments and communication technologies for hydrocarbon drilling has not been explored by researchers to the same extent as other fields, such as biomedical, automotive and aerospace applications. Therefore, the book serves as an opportunity for researchers to truly understand how instruments and communication technologies can be used in a downhole environment and to provide fertile ground for research and development in this area. A look ahead, discussing other technologies such as micro-electromechanical-systems (MEMS) and fourth industrial revolution technologies such as automation, the industrial internet of things (IIoT), artificial intelligence, and robotics that can potentially be used in the oil/gas industry are also presented, as well as requirements still need to be met in order to deploy them in the field.
Автор: Suh C. Название: Communication Principles for Data Science ISBN: 9811980071 ISBN-13(EAN): 9789811980077 Издательство: Springer Рейтинг: Цена: 6707.00 р. Наличие на складе: Нет в наличии.
Описание: This book introduces the basic principles underlying the design and analysis of the digital communication systems that have heralded the information revolution. One major goal of the book is to demonstrate the role of the digital communication principles in a wide variety of data science applications, including community detection, computational biology, speech recognition and machine learning. One defining feature of this book is to make an explicit connection between the communication principles and data science problems, as well as to succinctly deliver the “story” of how the communication principles play a role for trending data science applications. All the key “plots” involved in the story are coherently developed with the help of tightly coupled exercise problem sets, and the associated fundamentals are explored mostly from first principles. Another key feature is that it includes programming implementation of a variety of algorithms inspired by fundamentals, together with a brief tutorial of the used programming tools. The implementation is based on Python and TensorFlow. This book does not follow a traditional book-style organization, but is streamlined via a series of lecture notes that are intimately related, centered around coherent storylines and themes. It serves as a textbook mainly for a junior- or senior-level undergraduate course, yet is also suitable for a first-year graduate course. Readers benefit from having a good background in probability and random processes, and basic familiarity with Python. But the background can be supplemented by almost self-contained materials, as well as by numerous exercise problems intended for elaborating on non-trivial concepts. In addition, Part III for data science applications should provide motivation and insights to students and even professional scientists who are interested in the field.
Автор: Men, Linjuan Rita (university Of Florida, U.s.a.) Название: Strategic communication for startups and entrepreneurs in china ISBN: 0367222841 ISBN-13(EAN): 9780367222840 Издательство: Taylor&Francis Рейтинг: Цена: 8420.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents a comprehensive guide for public relations and communication professionals and entrepreneurs to effectively manage the communication aspects of startups in the context of business in China.
Описание: Uniquely amongst the numerous publications to appear on the work of the French social theorist Pierre Bourdieu, this book deals with data analysis, examining a range of techniques and instruments. After an introductory chapter outlining the key principles of Bourdieu’s theory, the book presents detailed examples of data being collected and analysed in a Bourdieusian way across various social science contexts. Both qualitative and quantitative methods are addressed, including analysis of the strengths and weaknesses of each method, as are common data collection procedures such as interview, observation and questionnaire. Examples of Multiple Correspondence Analysis are an important feature of the book, since this was an approach particularly favoured by Bourdieu. In each case study, the pros and cons of different approaches are highlighted and the qualitative/quantitative debate is thoroughly explored. Overall, the book offers readers a blueprint to develop their own methodological plans for using Bourdieu in research practice.
Автор: Eaves, Michael (valdosta State University, Usa) Leathers, Dale G. (university Of Georgia, Usa) Название: Successful nonverbal communication ISBN: 1138682004 ISBN-13(EAN): 9781138682009 Издательство: Taylor&Francis Рейтинг: Цена: 21437.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Successful Nonverbal Communication: Principles and Applications demonstrates how knowledge of nonverbal messages can affect successful communication in the real world. Now with fifteen chapters, the fifth edition draws students in through applications of the latest nonverbal communication research and through current examples of celebrities, sports, and politicians.
Название: Political Public Relations ISBN: 1138484040 ISBN-13(EAN): 9781138484047 Издательство: Taylor&Francis Рейтинг: Цена: 23734.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The second edition of Political Public Relations offers an interdisciplinary overview of the latest theory and research in the still emerging field of political public relations, and continues its international orientation to fully contextualize the field amidst the various systems today.
Название: Political public relations ISBN: 1138484059 ISBN-13(EAN): 9781138484054 Издательство: Taylor&Francis Рейтинг: Цена: 9186.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The second edition of Political Public Relations offers an interdisciplinary overview of the latest theory and research in the still emerging field of political public relations, and continues its international orientation to fully contextualize the field amidst the various systems today.
Автор: Susan Zummo Forney , Anthony J. Sadar Название: Environmental risk communication ISBN: 0367469774 ISBN-13(EAN): 9780367469771 Издательство: Taylor&Francis Рейтинг: Цена: 21437.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This second edition is updated and expanded with new chapters to help understand contemporary concerns related to communication challenges, including those in the social media realm, while dealing with current environmental risks. Written by experienced communication experts, this book is an insider`s guide to effective messaging.
Автор: Jason Zenor Название: Emerging Media: Legal Principles, Virtual Issues ISBN: 1516536576 ISBN-13(EAN): 9781516536573 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 6264.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Emerging Media: Virtual Issues, Legal Principles introduces contemporary media and information studies students to the nexus between law and emerging media technology. With a goal to present a clear and succinct overview of communication and media law, the text presents legal doctrines in accessible terms and in the context of current issues and technology.
Author Jason Zenor encourages students to think critically about the psychological, social, and political harms that communication technology can cause. Students are exposed to a myriad of current examples that reflect issues in today's media environment, with legal analysis of how these issues could be resolved. Specific topical areas include censorship, false speech, privacy, civil liability, obscenity, identity rights, intellectual property, consumer protection, and market regulation. Each chapter concludes with a case study and discussion questions so students can apply the legal doctrine to a communication technology problem.
Emerging Media provides students with a timely and valuable focus on legal and policy issues attendant to new communication technologies.
Politics is above all a contest, and the news media are the central arena for viewing that competition. One of the central concerns of political communication has to do with the myriad ways in which politics has an impact on the news media and the equally diverse ways in which the media influences politics. Both of these aspects in turn weigh heavily on the effects such political communication has on mass citizens.
In Making Sense of Media and Politics, Gadi Wolfsfeld introduces readers to the most important concepts that serve as a framework for examining the interrelationship of media and politics:
political power can usually be translated into power over the news media
when authorities lose control over the political environment they also lose control over the news
there is no such thing as objective journalism (nor can there be)
the media are dedicated more than anything else to telling a good story
the most important effects of the news media on citizens tend to be unintentional and unnoticed.
By identifying these five key principles of political communication, the author examines those who package and send political messages, those who transform political messages into news, and the effect all this has on citizens. The result is a brief, engaging guide to help make sense of the wider world of media and politics and an essential companion to more in-depths studies of the field.
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