Making Sense of Media and Politics: Five Principles in Political Communication, Wolfsfeld Gadi
Автор: Turow Название: Media Today ISBN: 041553643X ISBN-13(EAN): 9780415536431 Издательство: Taylor&Francis Цена: 4823.00 р. 6890.00-30% Наличие на складе: Есть (4 шт.) Описание: "Turow’s Media Today: Mass Communication in a Converging World, now in its fifth edition, chooses [a] cutting-edge option. This is a student-friendly publication, offering aids such as definitions of key terms, colourful infographics, case studies and end-of-chapter review questions. There’s a companion website, too, and a password-protected website for instructors."—Philip Kemp, Times Higher Education Media Today uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. Through the convergence lens they learn to think critically about the role of media today and what these changes mean for their lives presently and in the future. The book’s media systems approach helps students to look carefully at how media is created, distributed, and exhibited in the new world that the digital revolution has created. In this way, Media Today goes beyond the traditional mass communication textbook’s focus on consuming media, to give students an insider’s perspective on how media businesses operate. How exactly does Google profit from web searches? What will a magazine look like five years from now? Informative and engaging, Media Today, Fifth Edition, is characterized by its focus on: Convergence: In addition to separate chapters on the Internet and the Video Games industry, coverage of convergence and its impact is incorporated into every chapter. Consumer Education: Media Literacy questions ask students to consider their roles as a media consumer and potential media creator. Comprehensive Media Industry Coverage: Historical timelines in the print book and on the companion website track the development of each media industry, giving students an overview of a particular industry at a glance. Contemporary, Student-friendly Examples: New culture and media boxes help students think about the impact of media industries on their own lives and globally. Joseph Turow—who has been teaching Intro to Mass Communication for well over a decade—demonstrates the many ways that media convergence and the pervasiveness of the Internet have blurred distinctions between and among various media. From newspapers to video games or social networking to mobile platforms, Media Today prepares students to live in the digital world of media.
Автор: Gauntlett David Название: Making Media Studies ISBN: 1433123347 ISBN-13(EAN): 9781433123344 Издательство: Peter Lang Рейтинг: Цена: 6306.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In Making Media Studies, David Gauntlett turns media and communications studies on its head. He proposes a vision of media studies based around doing and making – not about the acquisition of skills, as such, but an experience of building knowledge and understanding through creative hands-on engagement with all kinds of media. Gauntlett suggests that media studies scholars have failed to recognise the significance of everyday creativity – the vital drive of people to make, exchange, and learn together, supported by online networks. He argues that we should think about media in terms of conversations, inspirations, and making things happen. Media studies can be about genuine social change, if we recognise the significance of everyday creativity, work to transform our tools, and learn to use them wisely. Making Media Studies is a lively, readable, and heartfelt manifesto from the author of Making is Connecting.
Автор: Gauntlett, David Название: Making media studies ISBN: 1433123355 ISBN-13(EAN): 9781433123351 Издательство: Peter Lang Рейтинг: Цена: 25866.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In Making Media Studies, David Gauntlett turns media and communications studies on its head. He proposes a vision of media studies based around doing and making – not about the acquisition of skills, as such, but an experience of building knowledge and understanding through creative hands-on engagement with all kinds of media. Gauntlett suggests that media studies scholars have failed to recognise the significance of everyday creativity – the vital drive of people to make, exchange, and learn together, supported by online networks. He argues that we should think about media in terms of conversations, inspirations, and making things happen. Media studies can be about genuine social change, if we recognise the significance of everyday creativity, work to transform our tools, and learn to use them wisely. Making Media Studies is a lively, readable, and heartfelt manifesto from the author of Making is Connecting.
Описание: The book is intended for scholars & stud`s int`d in issues of peace educ, reconciliation, and co-existence from sev disciplines including soc & pol psych, comm, educ, religion, pol sci, sociology & philos. This would be gd to co-mrkt w/Monroe: Pol Psych.
Автор: Holtzhausen Derina, Fullerton Jami, Lewis Bobbi Kay Название: Principles of Strategic Communication ISBN: 0367432471 ISBN-13(EAN): 9780367432478 Издательство: Taylor&Francis Рейтинг: Цена: 23734.00 р. Наличие на складе: Нет в наличии.
Описание: Marking a paradigm shift in the field, this book presents the basic tenets of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. It is a core text for undergraduate students in strategic communication courses in media, communication, marketing, and advertising programs.
Автор: Holtzhausen, Derina Fullerton, Jami Lewis, Bobbi Kay Shipka, Danny Название: Principles of strategic communication ISBN: 0367426315 ISBN-13(EAN): 9780367426316 Издательство: Taylor&Francis Рейтинг: Цена: 9645.00 р. Наличие на складе: Нет в наличии.
Описание: Designed to support the paradigm shift in media and communication, this book presents the basic tenets of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications.Drawing on the latest research in the field, the text introduces students to the theories of strategic communication while at the same time outlining how to apply them to everyday practice. To facilitate learning and tie concepts to practice, each chapter includes introductory focus questions, a contemporary global case study, a career profile of a current practitioner, end-of-chapter discussion questions, and features that highlight how research methods can be applied to strategic communication practice.Principles of Strategic Communication is ideal as a core text for undergraduate students in strategic communication courses within media, communication, marketing, and advertising programs.The accompanying online support material features chapter overviews, learning outcomes, key terms, discussion questions, and links/additional reading. Instructors will find sample syllabi and a test bank. Please visit www.routledge.com/9780367426316.
Описание: Uniquely amongst the numerous publications to appear on the work of the French social theorist Pierre Bourdieu, this book deals with data analysis, examining a range of techniques and instruments. After an introductory chapter outlining the key principles of Bourdieu’s theory, the book presents detailed examples of data being collected and analysed in a Bourdieusian way across various social science contexts. Both qualitative and quantitative methods are addressed, including analysis of the strengths and weaknesses of each method, as are common data collection procedures such as interview, observation and questionnaire. Examples of Multiple Correspondence Analysis are an important feature of the book, since this was an approach particularly favoured by Bourdieu. In each case study, the pros and cons of different approaches are highlighted and the qualitative/quantitative debate is thoroughly explored. Overall, the book offers readers a blueprint to develop their own methodological plans for using Bourdieu in research practice.
Автор: Alewine, Michael C Название: Introduction to Information Literacy for Students ISBN: 1119054753 ISBN-13(EAN): 9781119054757 Издательство: Wiley Рейтинг: Цена: 4110.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Introduction to Information Literacy for Students presents a concise, practical guide to navigating information in the digital age.
Автор: Croucher Stephen M. Название: Global Perspectives on Intercultural Communication ISBN: 1138860786 ISBN-13(EAN): 9781138860780 Издательство: Taylor&Francis Рейтинг: Цена: 9033.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
What is intercultural communication? How does perspective shape a person's definition of the key tenets of the term and the field? These are the core questions explored by this accessible global introduction to intercultural communication. Each chapter explores the topic from a different geographic, religious, theoretical, and/or methodological perspective, with an emphasis on non-Western approaches, including Buddhist, South American, Muslim, and Chinese perspectives. Featuring the voices of a range of international contributors, this new textbook presents the full breadth of diverse approaches to intercultural communication and showcases the economic, political, and cultural/societal needs for and benefits of communicative competence.
Автор: Luther, Catherine A. Lepre, Carolyn Ringer Clark, Naeemah Название: Diversity in u.s. mass media ISBN: 1119234018 ISBN-13(EAN): 9781119234012 Издательство: Wiley Рейтинг: Цена: 7128.00 р. Наличие на складе: Поставка под заказ.
Описание:
An updated edition of the comprehensive resource that covers the various areas associated with representations of diversity within the mass media
The second edition of Diversity in U.S. Mass Media presents a review of the evolution and the many issues surrounding portrayals of social groups in the mass media of the United States. Unfortunately, all too often mass media depictions play a crucial role in shaping our views about individuals and social groups. Filled with instructive insights into the ways social groups are represented through the mass media, Diversity in U.S. Mass Media offers a better understanding of groups and individuals different from ourselves.
The revised second edition is filled with recent, illustrative examples from the media. Comprehensive in scope, the authors address a wide range of issues that include representations of race/ethnicity, gender, sexual orientation, disability, class, and religion in films, television, and the press. The authors encourage readers to question what is being presented and explore the extent to which they agree with the perspectives that are described.
Diversity in U.S. Mass Media is an important resource that:
Offers an understanding of how various social groups are being represented in the mass media
Explores how diverse communities inform and intersect with one another
Draws on updated studies on the topic and presents original research and observations
Includes new chapters on media portrayals of mixed race relationships and multiracial/multiethnic people and representations of religion and faith
Accompanied by a companion website for instructors including many useful pedagogical tools, such as a test bank, viewing list, exercises, and sample syllabi
Revised and updated, the second edition of Diversity in U.S. Mass Media offers a broad perspective on the myriad issues that influence how the media portrays social groups. Throughout the text, the authors show consistencies as well as differences in media representations of minority groups in the United States.
The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information
In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business.
An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications--all at a fraction of the cost of traditional advertising
The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too Still the definitive guide on the future of marketing, this must-have resource will help you:
Incorporate the new rules that will keep you ahead of the digital marketing curve
Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you
Use web-based communication technologies to their fullest potential
Gain valuable insights through compelling case studies and real-world examples
Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat
The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.
Автор: Ahmed Al–Rawi Название: News 2.0: Journalists, Audiences and News on Social Media ISBN: 1119569664 ISBN-13(EAN): 9781119569664 Издательство: Wiley Рейтинг: Цена: 5853.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Offers fresh insights and empirical evidence on the producers, consumers, and content of News 2.0
The second generation of news--News 2.0--made, distributed, and consumed on the internet, particularly social media, has forever changed the news business. News 2.0: Journalists, Audiences and News on Social Media examines the ways in which news production is sometimes biased and how social networking sites (SNS) have become highly personalized news platforms that reflect users' preferences and worldviews. Drawing from empirical evidence, this book provides a critical and analytical assessment of recent developments, major debates, and contemporary research on news, social media, and news organizations worldwide.
Author Ahmed Al-Rawi highlights how, despite the proliferation of news on social media, consumers are often confined within filter "bubbles." Emphasizing non-Western media outlets, the text explores the content, audiences, and producers of News 2.0, and addresses direct impacts on democracy, politics, and institutions. Topics include viral news on SNS, celebrity journalists and branding, "fake news" discourse, and the emergence of mobile news apps as ethnic mediascapes. Integrating computational journalism methods and cross-national comparative research, this unique volume:
Examines different aspects of news bias such as news content and production, emphasizing news values theory
Assesses how international media organizations including CNN, BBC, and RT address non-Western news audiences
Discusses concepts such as audience fragmentation on social media, viral news, networked flak, clickbait, and internet bots
Employs novel techniques in text mining such as topic modeling to provide a holistic overview of news selection
News 2.0: Journalists, Audiences and News on Social Media is an innovative and illuminating resource for undergraduate and graduate students of media, communication, and journalism studies as well as media and communication scholars, media practitioners, journalists, and general readers with interest in the subject.
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