Marketing strategy for the arts, Kolb, Bonita M. (lycoming College, Usa)
Старое издание
Автор: Kolb, Bonita M. (lycoming College, Usa) Название: Marketing strategy for the creative and cultural industries ISBN: 0367419777 ISBN-13(EAN): 9780367419776 Издательство: Taylor&Francis Цена: 6583.00 р. Наличие на складе: Есть у поставщикаПоставка под заказ. Описание: This refreshed and updated textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries.
Автор: Rumelt, Richard Название: Good strategy/bad strategy ISBN: 1781256179 ISBN-13(EAN): 9781781256176 Издательство: Profile Рейтинг: Цена: 1820.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A Profile Business Classic edition of one of the most important and critically acclaimed books on strategy ever written.
Автор: Codling, Stuart Название: Formula 1 drive to survive unofficial companion ISBN: 0760380678 ISBN-13(EAN): 9780760380673 Издательство: Quarto Рейтинг: Цена: 3194.00 р. Наличие на складе: Есть (4 шт.)
Автор: Phaidon Editors Название: Game Changers : The Video Game Revolution ISBN: 1838666982 ISBN-13(EAN): 9781838666989 Издательство: Phaidon Press Ltd. Рейтинг: Цена: 6708.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Chernev Название: Kellogg on Marketing, 3rd Edition ISBN: 1119906245 ISBN-13(EAN): 9781119906247 Издательство: Wiley Рейтинг: Цена: 4275.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Polymer nanocomposites have revolutionised material performance, most notably in the plastics, automotive and aerospace industries. This edited volume examines recent advances in the generation of thermally stable and flame retardant polymer systems. With practical examples and insights into commercial applications, this is a valuable resource for practitioners and researchers alike.
Автор: Freedman Sir Lawrence, Freedman Lawrence Название: Strategy: A History ISBN: 0190229233 ISBN-13(EAN): 9780190229238 Издательство: Oxford Academ Рейтинг: Цена: 3890.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: One of the world`s leading authorities on war and international politics synthesizes the vast history of strategy`s evolution in this consistently engaging and surprising account of how it came to pervade every aspect of life.
Автор: Doyle Charles Название: A Dictionary of Marketing ISBN: 0198736428 ISBN-13(EAN): 9780198736424 Издательство: Oxford Academ Рейтинг: Цена: 3094.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A Dictionary of Marketing is an accessible, practical, and internationally-focused A-Z guide to all areas of marketing. Covering traditional techniques and theories, as well as the latest terms and concepts in web, digital and social marketing, this is the ideal reference for students and practitioners of marketing worldwide.
Описание: Chanel suits, Louis Vuitton bags and Omega watches are now objects that embody a globalized material culture. Over the past 30 years, the luxury goods industry has undergone a tremendous expansion around the world. However, it remains largely dominated by European companies, ranging from diversified conglomerates such as LVMH and Richemont to independent companies such as the Italian fashion houses Armani and Ermenegildo Zegna, and industrial groups like Swatch and L'Oreal or new start-ups such as Richard Mille.
How and why did these companies succeed? How did they manage to transform a sector previously dominated by small family firms into a global big business? Selling Europe to the World presents the development of the global luxury goods industry from the 1980s to the present day. It highlights the strategies implemented by a new generation of entrepreneurs and explains, beyond the glamorous image conveyed by luxury brands, the sources of success of these firms. An essential book for understanding the success of the contemporary luxury industry.
Автор: Kapferer Jean Noel Название: Luxury Strategy, 2 ed. ISBN: 0749464917 ISBN-13(EAN): 9780749464912 Издательство: Kogan Page Рейтинг: Цена: 10160.00 р. Наличие на складе: Нет в наличии.
Описание: Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical `anti-laws` of successful luxury brand management, with this ground-breaking book.
Автор: Cao Tiger, Wang Sam, Qiao Colllen, Kotler Milton Название: Kotler Marketing Strategy In The Digital Age ISBN: 9811218382 ISBN-13(EAN): 9789811218385 Издательство: World Scientific Publishing Рейтинг: Цена: 4752.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industrial age and the digital age. In the age of digital society, all CEOs, CMOs and senior marketing executives must consider how to change their strategies, improve the role of marketing and adopt emerging technological and data tools to integrate with the Internet. The goal of digital marketing strategy is not to disrupt existing marketing strategies, but to complement, integrate and develop the two at the same time.In this book, the authors provide detailed discussion and practical analysis on the relationship between marketing and digital technologies and propose a marketing implementation framework for digital strategy platforms. Standing for Recognize, Reach, Relationship and Return, the 4R system is a powerful strategic trading tool for digital implementation, especially for CEOs and CMOs. All other tools, such as data platforms, content marketing, DSP digital advertising and digital marketing ROI design essentially serve the 4R system. As such, the authors advocate for firms to restructure their digital marketing strategy around the 4R system.
Автор: Mcgrath, Michael E. Название: Product strategy for high technology companies ISBN: 0071362460 ISBN-13(EAN): 9780071362467 Издательство: McGraw-Hill Рейтинг: Цена: 9951.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Offers an insight into how leaders such as Microsoft, Intel and others - continue their dominance in a competitive marketplace. This book provides strategies and techniques that include: an examination of the Core Strategic Vision and Market Platform Plan Frameworks; and, case studies examining 14 strategies: what worked and what didn`t.
Название: Strategic International Marketing ISBN: 1032467738 ISBN-13(EAN): 9781032467733 Издательство: Taylor&Francis Рейтинг: Цена: 6430.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Michael J. Baker Название: Marketing Strategy and Management ISBN: 1403986274 ISBN-13(EAN): 9781403986276 Издательство: Palgrave Рейтинг: Цена: 3850.00 р. Наличие на складе: Нет в наличии.
Описание: Takes an analytical and strategic approach to marketing, providing a framework for the direction and management of the marketing function that helps students make effective marketing decisions. This work incorporates research examples and cases to encourage students to apply theoretical principles and frameworks to practical real-world situations.
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