Principles of marketing for a digital age, Tuten, Tracy L.
Старое издание
Автор: Tuten Tracy Название: Principles of Marketing for a Digital Age ISBN: 1526423340 ISBN-13(EAN): 9781526423344 Издательство: Sage Publications Цена: 7602.00 р. Наличие на складе: Невозможна поставка. Описание: Student-led in its design and development, the book incorporates digital marketing as central to what marketers do, and combines quality examples, assessment and online resources to support the teaching and learning of introductory marketing in a digital age. The author integrates digital and social media marketing throughout the chapters and through student involvement in the development of it, the text has been made to be approachable and to appeal to students, with infographics, numerous images, and an engaging writing style. It facilitates the “flipped” approach to classroom teaching and is supported by a number of features and activities in every chapter, encouraging students to undertake course reading, class participation and revision. It includes case studies from global companies such as Nutella, Google, L’Oreal, Netflix, Airbnb, BirchBox, Uber, FitBit, Visit California and Coca-Cola. It also takes a social view of marketing, featuring cases tied to the UN’s PRME initiative to aid students in becoming sustainably-minded individuals. The book is complemented by online instructor resources, including chapter-specific PowerPoint slides, an instructor manual, flipped classroom activities, as well as open access multiple choice questions (with solutions), videos, case studies, weblinks, a glossary and SAGE journal articles for students. To find out more and for a quick sneak peek, watch our video on the book's story .
Автор: Tuten, Tracy L. Название: Principles of marketing for a digital age ISBN: 1529779790 ISBN-13(EAN): 9781529779790 Издательство: Sage Publications Цена: 8395.00 р. Наличие на складе: Поставка под заказ. Описание: From understanding markets, consumers and value to explaining the marketing mix and illustrating the roles of analytics, brand and customer experience today, this award-winning textbook introduces you to the essential concepts and tools for marketing in a digital age.
Автор: Charlesworth, Alan Название: Absolute Essentials of Digital Marketing ISBN: 0367611163 ISBN-13(EAN): 9780367611163 Издательство: Taylor&Francis Рейтинг: Цена: 3673.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Krowinska, Agata Backhaus, Christof Becker, Benjamin Bosser, Fabian Название: Digital content marketing ISBN: 1032346795 ISBN-13(EAN): 9781032346793 Издательство: Taylor&Francis Рейтинг: Цена: 6123.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Uli Schneider Название: Digital Marketing in the Automotive Electronics Industry ISBN: 3031307194 ISBN-13(EAN): 9783031307195 Издательство: Springer Цена: 10366.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Mcdonald, Malcolm (cranfield School Of Management) Название: Marketing plans ISBN: 1394177100 ISBN-13(EAN): 9781394177103 Издательство: Wiley Рейтинг: Цена: 6334.00 р. Наличие на складе: Ожидается поступление.
Автор: Cao Tiger, Wang Sam, Qiao Colllen, Kotler Milton Название: Kotler Marketing Strategy In The Digital Age ISBN: 9811218382 ISBN-13(EAN): 9789811218385 Издательство: World Scientific Publishing Рейтинг: Цена: 4752.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industrial age and the digital age. In the age of digital society, all CEOs, CMOs and senior marketing executives must consider how to change their strategies, improve the role of marketing and adopt emerging technological and data tools to integrate with the Internet. The goal of digital marketing strategy is not to disrupt existing marketing strategies, but to complement, integrate and develop the two at the same time.In this book, the authors provide detailed discussion and practical analysis on the relationship between marketing and digital technologies and propose a marketing implementation framework for digital strategy platforms. Standing for Recognize, Reach, Relationship and Return, the 4R system is a powerful strategic trading tool for digital implementation, especially for CEOs and CMOs. All other tools, such as data platforms, content marketing, DSP digital advertising and digital marketing ROI design essentially serve the 4R system. As such, the authors advocate for firms to restructure their digital marketing strategy around the 4R system.
In this book, Vieira and Almeida have leveraged their extensive knowledge bases and their experiences to comprehensively address the challenges faced by entrepreneurs and executives when they introduce an idea to market in today's digital world. While focused on the world of start-ups, this book provides executives in all contexts an in-depth look into the complexities underlying the rapidly changing world of marketing and business in which we live. Vieira and Almeida bring all this to life in a compelling manner by using real-world examples to illustrate the issues and to highlight the solutions.
Prof Das Narayandas,
Edsel Bryant Ford Professor of Business Administration
Senior Associate Dean, External Relations
Senior Associate Dean, Harvard Business Publishing
HARVARD - BUSINESS - SCHOOL
This book is for anyone who wants to understand the increased complexities of marketing. It is specifically useful for the start-up entrepreneur and for millennials who would like their ideas to translate into successful organisations. The book creates awareness of the issues involved in the domain of marketing in our times. It tries to enable its readers to address these aspects as they develop their own solutions. Readers should be able to apply the ideas introduced in this book to their specific situations and to navigate their own roads to success with the help of this book.
Автор: Charlesworth, Alan, Название: Digital marketing : ISBN: 036770658X ISBN-13(EAN): 9780367706586 Издательство: Taylor&Francis Рейтинг: Цена: 27720.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Digital Marketing: A Practical Approach provides a step-by-step and comprehensive guide to implementing the key aspects of digital marketing. Building on the previous editions, this fully updated 4th edition takes an approach that prepares students for an active role in digital marketing.
Автор: David J. Bradley, Bradley Название: DIGITAL MARKETING MBA: GUIDING PRINCIPLE ISBN: 1731015844 ISBN-13(EAN): 9781731015846 Издательство: Неизвестно Рейтинг: Цена: 2724.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Tuten, Tracy L. Название: Principles of marketing for a digital age ISBN: 1529779790 ISBN-13(EAN): 9781529779790 Издательство: Sage Publications Рейтинг: Цена: 8395.00 р. Наличие на складе: Поставка под заказ.
Описание: From understanding markets, consumers and value to explaining the marketing mix and illustrating the roles of analytics, brand and customer experience today, this award-winning textbook introduces you to the essential concepts and tools for marketing in a digital age.
Автор: Tracy L. Tuten Название: Principles of Marketing for a Digital Age ISBN: 1529779804 ISBN-13(EAN): 9781529779806 Издательство: Sage Publications Рейтинг: Цена: 23285.00 р. Наличие на складе: Поставка под заказ.
Описание: From understanding markets, consumers and value to explaining the marketing mix and illustrating the roles of analytics, brand and customer experience today, this award-winning textbook introduces you to the essential concepts and tools for marketing in a digital age.
Автор: Cliffe Kenneth Название: Principles of Marketing ISBN: 1682852709 ISBN-13(EAN): 9781682852705 Издательство: Неизвестно Цена: 24944.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Marketing is a rapidly evolving field that has moved beyond the conventional sense of promotion and selling of products or rendering of services. It has emerged as a specialized managerial science that explains the various processes involved in the circulation of goods and services from the manufacturers and producers to the consumers. Marketing is a dynamic field that incorporates concepts, techniques and principles from various other fields like mass communication & advertising, information technology, statistics, operations management, supply chain management, etc. This text covers various facets of marketing management like marketing strategies and planning, analysis of target markets and competitors, surveying and sampling to gain an insight into the prevalent consumer behavior and promotion of the 'brand' in the emerging markets, consolidation and utilization of all the marketing resources within an organization, etc. The researches and case studies assimilated from various regions of the world aims to provide an international perspective on the developments and innovations in the field of marketing. Students, academicians and researchers alike will be immensely benefited from this book.
Автор: Fernie John, Fernie Suzanne, Moore Christopher Название: Principles of Retailing ISBN: 1138791954 ISBN-13(EAN): 9781138791954 Издательство: Taylor&Francis Рейтинг: Цена: 13779.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Retailing is one of the biggest and most important sectors in today's economy. Graduates who are seeking a career in the sector will therefore require a solid knowledge of its core principles. The Principles of Retailing Second Edition is a topical, engaging and authoritative update of a hugely successful textbook by three leading experts in retail management designed to be a digestible introduction to retailing for management and marketing students.
The previous edition was praised for the quality of its coverage, the clarity of its style and the strength of its sections on operation and supply chain issues such as buying and logistics, which are often neglected by other texts. This new edition has been comprehensively reworked in response to the rapid changes to the industry, including the growth of online retail and the subsequent decline of physical retail space and new technologies that improve customer experience and help track consumer behaviour. It also builds upon the authors' research over the last decade with new chapters on offshore sourcing and CSR and product management in addition to considerable revisions to existing chapters to highlight changes in online retailing and e-tail logistics, retail branding, retail security, internationalisation and the fashion supply chain.
This edition will also be supported by a collection of online teaching materials to help tutors spend less time preparing and more time teaching.
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