Описание: Henry Ford jump-started the age of the automobile with the first assembly-line car in 1908: the Model T. Over the next century the automobile evolved from chugging workhorse to tail fin era showboat to sleek status symbol, complete with sleek hood ornament. Initially a novelty item, the car grew into a necessity of the modern age, and a vector of freedom on the open road.
20th Century Classic Cars offers a lush visual history of the automobile, decade by decade, via 400-plus print advertisements from the Jim Heimann Collection. Using imagery culled from a century of auto advertising, this book traces the evolution of the auto from horseless carriage to rocket on wheels and beyond. With an introduction and chapter text by New York Times automotive writer Phil Patton, as well as an illustrated timeline, this volume highlights the technological innovations, major manufacturers and dealers, historical events, and influence of popular culture on car design. Time-travel through the Automobile Age with a collection that puts you in the driver s seat. A TASCHEN classic, now in a new size at an irresistible price!
Автор: Horowitz Название: The Art of Electronics ISBN: 0521809266 ISBN-13(EAN): 9780521809269 Издательство: Cambridge Academ Рейтинг: Цена: 13622.00 р. Наличие на складе: Есть (1 шт.) Описание: At long last, here is the thoroughly revised and updated, and long-anticipated, third edition of the hugely successful The Art of Electronics. Widely accepted as the best single authoritative text on electronic circuit design, it will be an indispensable reference and the gold standard for anyone in the field.
Автор: Horowitz Paul Название: The art of electronics The x Chapters ISBN: 1108499945 ISBN-13(EAN): 9781108499941 Издательство: Cambridge Academ Рейтинг: Цена: 8870.00 р. Наличие на складе: Есть (1 шт.) Описание: The x-Chapters is the missing pieces of The Art of Electronics, to be used either as its complement, or as a direct route to exploring some of the most exciting and oft-overlooked topics in advanced electronic engineering. Students, researchers and practitioners will find here techniques and circuits that are unavailable elsewhere.
Автор: Kapferer Jean Noel Название: Luxury Strategy, 2 ed. ISBN: 0749464917 ISBN-13(EAN): 9780749464912 Издательство: Kogan Page Рейтинг: Цена: 10160.00 р. Наличие на складе: Нет в наличии.
Описание: Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical `anti-laws` of successful luxury brand management, with this ground-breaking book.
Автор: Lathi Название: Essentials of Digital Signal Processing ISBN: 1107059321 ISBN-13(EAN): 9781107059320 Издательство: Cambridge Academ Рейтинг: Цена: 16474.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This textbook offers a fresh approach to digital signal processing (DSP), combining heuristic reasoning and physical appreciation with sound mathematical methods. It uses metaphors, analogies and creative explanations and exercises. There are 500 figures, over 170 fully worked examples, hundreds of end-of-chapter problems, and over 150 drill exercises with student solutions.
Автор: Steven Daly Название: Automotive Air Conditioning and Climate Control Systems, ISBN: 0750669551 ISBN-13(EAN): 9780750669559 Издательство: Elsevier Science Рейтинг: Цена: 5541.00 р. 7915.00-30% Наличие на складе: Есть (1 шт.) Описание: Focuses on the theoretical, practical and legislative aspects of vehicle climate control systems for automotive engineering students and service professionals. This book provides the reader with knowledge of A/C systems, refrigerants and possible replacement systems like CO2, and includes coverage of electronic and electrical control.
Автор: Hayes Название: Learning the Art of Electronics ISBN: 0521177235 ISBN-13(EAN): 9780521177238 Издательство: Cambridge Academ Рейтинг: Цена: 17195.00 р. Наличие на складе: Нет в наличии.
Описание: Turn to this book if you want to learn about different types of circuits and their behavior. You will gain a deep and intuitive understanding of circuit operation, be exposed to advanced circuit designs, and learn to build analog and digital devices from first principles using basic components.
Описание: Devices based on disordered semiconductors have wide applications. This textbook connects characteristic features of the atomic and electronic structures of disordered semiconductors and the device design process on the basis of these materials.
Автор: Elena Candelo Название: Marketing Innovations in the Automotive Industry ISBN: 3030159981 ISBN-13(EAN): 9783030159986 Издательство: Springer Рейтинг: Цена: 17074.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book proposes that, within the automotive industry, revised marketing principles and innovative marketing strategies are needed to address more effectively the unprecedented challenges posed by the modern digital revolution. The starting point for these proposals is a thorough analysis of the evolution of marketing in the industry across three ages of technological innovations – the mechanical, the electronic, and the digital. The main objectives are first, to illustrate how study of the past can help carmakers as they move forward into the unknown, and second, to identify the main choices that they will face. The central premise is that unusual times call for unusual strategies. By mining the past in order to foresee likely future developments regarding competition and marketing strategies within the car industry, the book will appeal both to researchers and to present or future managers in the automotive and other innovation-driven sectors.
Автор: Hollembeak Название: Ircd Todays Tech Automotive Electricity & Electronics ISBN: 1285426460 ISBN-13(EAN): 9781285426464 Издательство: Cengage Learning Рейтинг: Цена: 50493.00 р. Наличие на складе: Нет в наличии.
Автор: Paula M. Poindexter Название: News for a Mobile-First Consumer ISBN: 1433128411 ISBN-13(EAN): 9781433128417 Издательство: Peter Lang Рейтинг: Цена: 16701.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
The rapid adoption of mobile devices has created a new type of consumer, one who chooses smartphones and tablets over laptops and desktops, TV and radio, print newspapers, magazines, books, and landline phones. This new mobile consumer has not just forced businesses, institutions, governments, and organizations to innovate with mobile solutions; this new mobile consumer has upended the news media landscape, challenging news organizations and journalists to produce news for consumers who have little resemblance to yesterday's newspaper readers, TV news viewers, and online news consumers.
Based on two national surveys, News for a Mobile-First Consumer introduces a mobile consumer taxonomy comprised of three types of mobile consumers: mobile-first, mobile specialists, and mobile laggards. The demographics of these mobile consumers as well as their relationship to news and social media are explored in depth. Social media as a competitor to and platform for mobile news are also examined, and special attention is devoted to news apps from the perspective of consumers.
News for a Mobile-First Consumer also provides insight about millennials, racial and ethnic minorities, and women, who are at the forefront of the mobile revolution but less engaged with news. To improve mobile journalism and increase news engagement, Essentials of Mobile Journalism are proposed.
As the first book to explore news and consumers in the mobile sphere, this book is required reading for scholars and professionals as well as undergraduate and graduate students enrolled in journalism, communication, strategic communications, advertising, media and society, marketing, and technology courses.
Автор: Dueck/Reid Название: Instructor Resources Digital Electronics ISBN: 1439059977 ISBN-13(EAN): 9781439059975 Издательство: Cengage Learning Рейтинг: Цена: 32377.00 р. Наличие на складе: Нет в наличии.
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