Business strategies and ethical challenges in the digital ecosystem,
Автор: Griffiths Название: Digital Television Strategies ISBN: 0333992954 ISBN-13(EAN): 9780333992951 Издательство: Springer Рейтинг: Цена: 9756.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In Britain, America and elsewhere, television audiences and advertising revenues are declining. At the same time, digital television and new models are emerging. This title discusses questions such as: what will television look like and who will make it?; and how will viewing behaviours change?
Автор: A. Griffiths Название: Digital Television Strategies ISBN: 134966670X ISBN-13(EAN): 9781349666706 Издательство: Springer Рейтинг: Цена: 6097.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In Britain, America and many other countries television audiences and advertising revenues are declining. At the same time digital television and new models are emerging. This book looks at the reinvention of television. What will television look like and who will make it ? How will viewing behaviours change?
Описание: This book provides well-founded insights and guidance to (self-)manage work in a globalized and digitalized knowledge economy with a perspective of the year 2030.
Описание: This book provides well-founded insights and guidance to (self-)manage work in a globalized and digitalized knowledge economy with a perspective of the year 2030.
Автор: Dilek Zamantili Nayir, Ela Sibel Bayrak Meydanoglu, Muge Klein, Riza Ozturk Название: Digital Challenges and Strategies in a Post-Pandemic World ISBN: 363186406X ISBN-13(EAN): 9783631864067 Издательство: Peter Lang Рейтинг: Цена: 10516.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Covid-19 pandemic has not only affected the health and life of people around the world but also many areas such as the economy, the way of doing business, working life, the education sector, the urban life, and consumer consumption habits. Digital technologies and solutions also played an important role in the changes brought about by the pandemic. Digitization has brought its own challenges in this context. Being aware of this issue, Turkish-German University (TGU) hosted a conference on “Digital Challenges and Strategies in a Post-Pandemic World” in cooperation with Bielefeld University of Applied Sciences in Istanbul. The conference offered a platform for academicians as well as practitioners to discuss the current issues related to new digital applications, the impact of digitization, digital challenges, and necessary measures, as well as strategies to overcome these challenges in a post-pandemic world. The academic papers presented in the conference constitute the chapters of this book.
Автор: Luis Matosas-Lopez Название: The Impact of Digitalization on Current Marketing Strategies ISBN: 1837536872 ISBN-13(EAN): 9781837536870 Издательство: Emerald Рейтинг: Цена: 16262.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Digitalization has completely transformed marketing. It has changed consumption habits, consumer behaviour, and purchasing processes. In addition, it has modified marketing strategies, tactics, and processes, offering a wide range of mechanisms that allow companies, of all types and sizes, to enhance their commercial actions.
The Impact of Digitalization on Current Marketing Strategies is the first volume in the Marketing and Technology: New Horizons and Challenges series. This publishes cutting-edge, high-quality, and original contributions that present results, theories, concepts, models, and applications of the latest technologies throughout the marketing domain.
Subjects covered in this volume include the rise of social media as a marketing tool, customization of the online user experience, pricing strategies in the digitalization era, privacy and ethical considerations in the digital setting, the use of CRM solutions for customer-centric strategies, the importance of corporate digital responsibility, the role of social media influencers, or the use of AI and chatbots to interact with customers.
Series editor Luis Matosas-Lopez provides multidisciplinary references for researchers, instructors, and professionals interested in the most up-to-date research on the challenges connected with the expanding ground of digitalization and marketing.
Автор: Brener, Alan Название: Strategies for compliance ISBN: 0367337576 ISBN-13(EAN): 9780367337575 Издательство: Taylor&Francis Рейтинг: Цена: 7808.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Compliance is a fundamental control function within regulated industries globally. This book, An essential resource for board directors, compliance officers and other senior managers, provides an expert introduction to corporate compliance, using cases, examples and insights from the financial services sector and beyond.
Описание: Compliance is a fundamental control function within regulated industries globally. This book, An essential resource for board directors, compliance officers and other senior managers, provides an expert introduction to corporate compliance, using cases, examples and insights from the financial services sector and beyond.
Описание: Provides an introduction to and overview of cyber security in e-services and e-governance systems. The volume presents and discusses the most recent innovations, trends, and concerns as well as the practical challenges encountered and solutions adopted in the fields of security and e-services.
Описание: Explores and highlights new businesses and, as a result, the well-being of millions of people virtually everywhere after COVID-19. The book explores the impact of COVID-19 on the market and the various sectors of the global economy. It also has a specific focus on businesses and networking post-COVID-19.
Автор: Cabric,Marko Название: Corporate Security Management ISBN: 012802934X ISBN-13(EAN): 9780128029343 Издательство: Elsevier Science Рейтинг: Цена: 6990.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Abdul Kadir Название: Understanding Cybersecurity on Smartphones ISBN: 3031488644 ISBN-13(EAN): 9783031488641 Издательство: Springer Рейтинг: Цена: 8537.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book offers a comprehensive overview of smartphone security, focusing on various operating systems and their associated challenges. It covers the smartphone industry's evolution, emphasizing security and privacy concerns. It explores Android, iOS, and Windows OS security vulnerabilities and mitigation measures. Additionally, it discusses alternative OSs like Symbian, Tizen, Sailfish, Ubuntu Touch, KaiOS, Sirin, and HarmonyOS. The book also addresses mobile application security, best practices for users and developers, Mobile Device Management (MDM) in enterprise settings, mobile network security, and the significance of mobile cloud security and emerging technologies such as IoT, AI, ML, and blockchain. It discusses the importance of balancing innovation with solid security practices in the ever-evolving mobile technology landscape.
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