The Impact of Digitalization on Current Marketing Strategies, Luis Matosas-Lopez
Автор: Kurnaz Salim, Argın Emrah Название: Digitalization and the Impacts of COVID-19 on the Aviation Industry ISBN: 1668423197 ISBN-13(EAN): 9781668423196 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 37561.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Explores the relationship between the aviation industry and digitalization. The book studies the effects of digitalization and the COVID-19 pandemic on the aviation industry. It offers both empirical and theoretical information to analyse the future of the industry.
Given today's challenges, companies are confronted with pressing questions: Are marketing and sustainability a contradiction? How can digitalization support marketers beyond digital advertising? These questions must be addressed in an international context since, for most companies, international business is more a reality than just a strategic option as it was just a few decades ago.
This book provides insights into the fundamentals of international marketing with a focus on these topics because they are commonplace in today's international marketing. It presents theories and concepts of international marketing in a concise form along with many real-world examples. The book explores how digitalization makes potential connections and advances available to marketing and how marketing can contribute to shaping a more sustainable future. It is a must read for students interested in the topic and managers who are confronted with these challenges.
Supplementary materials for the book are available!
Автор: Rosenberg, Stuart M. Название: Digitalization of the 21st century supply chain ISBN: 0367516780 ISBN-13(EAN): 9780367516789 Издательство: Taylor&Francis Рейтинг: Цена: 8420.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Digitization has touched upon all aspects of supply chains with human factors largely ignored.
Описание: The luxury fashion industry is one of the best performing and fastest growing industries in today`s business landscape, and is set to continue expanding over the next years.
Автор: Samoilenko, Sergey V. (averett University, Danville, Virginia, Usa) Название: Digitalization ISBN: 1032114096 ISBN-13(EAN): 9781032114095 Издательство: Taylor&Francis Рейтинг: Цена: 15310.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Digitalization is simply a system relying on digital technologies to create, to conduct and, potentially, to expand a business activity. The book discusses the structure, functionality, and effects of digitalization. It identifies a model that could be used to construct Theory of Digitalization and considers the context of digitalization.
Описание: The luxury fashion industry is one of the best performing and fastest growing industries in today`s business landscape, and is set to continue expanding over the next years.
Название: Managing Sustainable Luxury and Digitalization ISBN: 1032501774 ISBN-13(EAN): 9781032501772 Издательство: Taylor&Francis Рейтинг: Цена: 23734.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Название: Digitalization cases ISBN: 3319952722 ISBN-13(EAN): 9783319952727 Издательство: Springer Рейтинг: Цена: 6097.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents a rich compilation of real-world cases on digitalization, the goal being to share first-hand insights from respected organizations and to make digitalization more tangible.
Автор: Karim Mezghani, Wassim Aloulou Название: Business Transformations in the Era of Digitalization ISBN: 1522572627 ISBN-13(EAN): 9781522572626 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 31324.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In order to establish and maintain a successful company in the digital age, managers are digitally transforming their organizations to include such tools as disruptive technologies and digital data to improve performance and efficiencies. As these companies continue to adopt digital technologies to improve their businesses and create new revenues and value-producing opportunities, they must also be aware of the challenges digitalization can present.Business Transformations in the Era of Digitalization is a collection of innovative research on the latest trends, business opportunities, and challenges in the digitalization of businesses. Highlighting a range of topics including business-IT alignment, cloud computing, Internet of Things (IoT), business sustainability, small and medium-sized enterprises, and digital entrepreneurship, this book is ideally designed for managers, professionals, consultants, entrepreneurs, and researchers.
Автор: Karim Mezghani, Wassim Aloulou Название: Business Transformations in the Era of Digitalization ISBN: 1522586253 ISBN-13(EAN): 9781522586258 Издательство: Mare Nostrum (Eurospan) Цена: 24116.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In order to establish and maintain a successful company in the digital age, managers are digitally transforming their organizations to include such tools as disruptive technologies and digital data to improve performance and efficiencies. As these companies continue to adopt digital technologies to improve their businesses and create new revenues and value-producing opportunities, they must also be aware of the challenges digitalization can present. Business Transformations in the Era of Digitalization is a collection of innovative research on the latest trends, business opportunities, and challenges in the digitalization of businesses. Highlighting a range of topics including business-IT alignment, cloud computing, Internet of Things (IoT), business sustainability, small and medium-sized enterprises, and digital entrepreneurship, this book is ideally designed for managers, professionals, consultants, entrepreneurs, and researchers.
Автор: Sestino, Andrea Guido, Gianluigi Peluso, Alessandro M. Название: Non-fungible tokens (nfts) ISBN: 3031072022 ISBN-13(EAN): 9783031072024 Издательство: Springer Рейтинг: Цена: 4877.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Par une enquete ethnographique menee pendant sept annees au domicile de personnes «　dementes　», dans des centres de soin de jour et des collectifs ou il s`elabore, l`ouvrage montre l`experience du soin de ses differents protagonistes et les questions morales et politiques qui sont en jeu. Quelles conditions favorisent-elles un soin democratique?
Автор: Eric J Scott, Scott Название: SOCIAL MEDIA MARKETING STRATEGY: 3 MANUS ISBN: 1723158585 ISBN-13(EAN): 9781723158582 Издательство: Неизвестно Рейтинг: Цена: 2581.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
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