Marketing in the International Aerospace Industry,
Автор: Spreen, Wesley E. Название: Marketing in the International Aerospace Industry ISBN: 075464975X ISBN-13(EAN): 9780754649755 Издательство: Taylor&Francis Рейтинг: Цена: 26030.00 р. Наличие на складе: Нет в наличии.
Автор: Philippe Malaval; Christophe B?naroya Название: Aerospace Marketing Management ISBN: 1461353777 ISBN-13(EAN): 9781461353775 Издательство: Springer Рейтинг: Цена: 24392.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Aerospace Marketing Management is a marketing manual devoted to: -the aeronautics sector: parts suppliers, aircraft manufacturers, and airlines, -the space sector: suppliers, integrators, and service providers.
Автор: Malaval Philippe Название: Aerospace Marketing Management ISBN: 331901353X ISBN-13(EAN): 9783319013534 Издательство: Springer Рейтинг: Цена: 10610.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools in the aeronautics sector. It deals with the whole value chain, both civil and defense, from parts, engine through airframers to airlines and airports.
Автор: Philippe Malaval; Christophe B?naroya; Jonathan Af Название: Aerospace Marketing Management ISBN: 3319377582 ISBN-13(EAN): 9783319377582 Издательство: Springer Рейтинг: Цена: 10610.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools in the aeronautics sector. It deals with the whole value chain, both civil and defense, from parts, engine through airframers to airlines and airports.
Автор: Jarach Название: Airport Marketing ISBN: 113827805X ISBN-13(EAN): 9781138278059 Издательство: Taylor&Francis Рейтинг: Цена: 8420.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Airport Marketing examines the management vision of airport marketing in the post-September 11th environment, presenting in-depth analysis of current airport management practices for both aviation and non-aviation-related activities. The 'aviation-related activities' section covers how an airport as a company develops its own marketing relationship with carriers and, in a broader sense, with all actors within the air transport pipeline, with the aim of increasing the number of intermediate clients consistent with its chosen positioning. The 'non-aviation-related' section, by contrast, focuses on how best-in-class airports have been developing new powers of attraction to customers in their regions, well beyond the simple concept of airport retailing, by use of the so-called 'commercial airport' model. Finally, the impact of September 11th is shown in terms of increased security measures and the future of the aviation industry as a whole. An analysis of worldwide airport industry is provided in the final chapter. Airport Marketing is essential reading for airport managers, government agencies, airlines, consultants, contributors, advisors and sub-contractors to this industry, as well as both undergraduate and graduate level aviation students.
Автор: Ancell Название: Clipped Wings ISBN: 1472477731 ISBN-13(EAN): 9781472477736 Издательство: Taylor&Francis Рейтинг: Цена: 23734.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Within the developed world, airlines have responded to the advice of advocates for corporate social and environmental responsibility (CSER) to use the intertwined dimensions of economics, society and environment to guide their business activities. However, disingenuously, the advocates and regulators frequently pay insufficient attention to the economics which are critical to airlines' sustainability and profits. This omission pushes airlines into the unprofitable domain of CSERplus.
The author identifies alleged market inefficiencies and failures, examines CSERplus impacts on international competition and assesses the unintended consequences of the regulations. She also provides innovative ideas for future-proofing airlines.
Clipped Wings is a treatise for business professionals featuring academic research as well as industry anecdotes. It is written for airlines (including their owners, employees, passengers and suppliers), airports, trade associations, policy makers, educators, students, consultants, CSERplus specialists and anyone who is concerned about the future of competitive airlines.
Описание: The Early Development of the Aviation Industry provides an introduction to the world of the early aviation industry and the business endeavours of the original aviators. This book is essential reading for students and academics who are interested in the development of aviation and entrepreneurial behaviour.
Автор: Bhate, Dhruv. Название: Design for additive manufacturing : ISBN: 0768091497 ISBN-13(EAN): 9780768091496 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 11913.00 р. Наличие на складе: Поставка под заказ.
Описание: Presents a collection of ten seminal SAE International technical papers, which cover Additive Manufacturing (AM) from the perspective of the appropriateness (should) and feasibility (can) of using AM for manufacturing of parts and tooling.
Автор: Berend Denkena Название: New Production Technologies in Aerospace Industry ISBN: 3319347950 ISBN-13(EAN): 9783319347950 Издательство: Springer Рейтинг: Цена: 22796.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This contributed volume contains the research results presented at the 4th Machining Innovations Conference, Hannover, September 2013. The topic of the conference are new production technologies in aerospace industry and the focus is on energy efficient machine tools as well as sustainable process planning.
Автор: Gaelain, Antoine Название: Business of aerospace ISBN: 1624106145 ISBN-13(EAN): 9781624106149 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 5544.00 р. Наличие на складе: Поставка под заказ.
Описание: Organised by themes and complemented by brief commentaries introducing underlying business concepts or additional information, these reader-friendly columns cover a broad enough range of issues to provide a comprehensive, 360-degree view of the key themes relevant to the business of aerospace today.
Автор: Benavides, Samuel Название: Corrosion Control In The Aerospace Industry ISBN: 1845693450 ISBN-13(EAN): 9781845693459 Издательство: Elsevier Science Рейтинг: Цена: 30318.00 р. Наличие на складе: Нет в наличии.
Описание: The first part of this important book reviews ageing aircraft and the cost of corrosion. A second group of chapters discuss corrosion fundamentals and part three examines corrosion monitoring, evaluation and prediction. A final section analyses methods of corrosion protection and prevention.
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