Автор: Jarach Название: Airport Marketing ISBN: 113827805X ISBN-13(EAN): 9781138278059 Издательство: Taylor&Francis Рейтинг: Цена: 8420.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Airport Marketing examines the management vision of airport marketing in the post-September 11th environment, presenting in-depth analysis of current airport management practices for both aviation and non-aviation-related activities. The 'aviation-related activities' section covers how an airport as a company develops its own marketing relationship with carriers and, in a broader sense, with all actors within the air transport pipeline, with the aim of increasing the number of intermediate clients consistent with its chosen positioning. The 'non-aviation-related' section, by contrast, focuses on how best-in-class airports have been developing new powers of attraction to customers in their regions, well beyond the simple concept of airport retailing, by use of the so-called 'commercial airport' model. Finally, the impact of September 11th is shown in terms of increased security measures and the future of the aviation industry as a whole. An analysis of worldwide airport industry is provided in the final chapter. Airport Marketing is essential reading for airport managers, government agencies, airlines, consultants, contributors, advisors and sub-contractors to this industry, as well as both undergraduate and graduate level aviation students.
Автор: Philippe Malaval; Christophe B?naroya; Jonathan Af Название: Aerospace Marketing Management ISBN: 3319377582 ISBN-13(EAN): 9783319377582 Издательство: Springer Рейтинг: Цена: 10610.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools in the aeronautics sector. It deals with the whole value chain, both civil and defense, from parts, engine through airframers to airlines and airports.
Автор: Philippe Malaval; Christophe B?naroya Название: Aerospace Marketing Management ISBN: 1461353777 ISBN-13(EAN): 9781461353775 Издательство: Springer Рейтинг: Цена: 24392.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Aerospace Marketing Management is a marketing manual devoted to: -the aeronautics sector: parts suppliers, aircraft manufacturers, and airlines, -the space sector: suppliers, integrators, and service providers.
Автор: Malaval Philippe Название: Aerospace Marketing Management ISBN: 331901353X ISBN-13(EAN): 9783319013534 Издательство: Springer Рейтинг: Цена: 10610.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools in the aeronautics sector. It deals with the whole value chain, both civil and defense, from parts, engine through airframers to airlines and airports.
Автор: D. Gursoy/M. Sotiriadis Название: The Handbook of Managing and Marketing Tourism Experiences ISBN: 1786352907 ISBN-13(EAN): 9781786352903 Издательство: Emerald Рейтинг: Цена: 36995.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences.
Автор: Morrison Название: Managing and Marketing Tourism Destinations ISBN: 1138897299 ISBN-13(EAN): 9781138897298 Издательство: Taylor&Francis Рейтинг: Цена: 8420.00 р. Наличие на складе: Нет в наличии.
Описание: Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. This book is the ideal guide to the subject for tourism, hospitality and events students and industry practitioners alike.
Автор: Berend Denkena Название: New Production Technologies in Aerospace Industry ISBN: 3319019635 ISBN-13(EAN): 9783319019635 Издательство: Springer Рейтинг: Цена: 25077.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This contributed volume contains the research results presented at the 4th Machining Innovations Conference, Hannover, September 2013. The topic of the conference are new production technologies in aerospace industry and the focus is on energy efficient machine tools as well as sustainable process planning.
Автор: A. Kirgiz Название: Green Marketing ISBN: 1137535873 ISBN-13(EAN): 9781137535870 Издательство: Springer Рейтинг: Цена: 6951.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Green Marketing examines the concept of `Green Marketing` using examples from Turkey and the rest of the world. The book examines Sa-ba Inc. as a case study which is among the pioneering enterprises in Turket`s automative sub-industy and its green marketing strategies.
Автор: Berend Denkena Название: New Production Technologies in Aerospace Industry ISBN: 3319347950 ISBN-13(EAN): 9783319347950 Издательство: Springer Рейтинг: Цена: 22796.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This contributed volume contains the research results presented at the 4th Machining Innovations Conference, Hannover, September 2013. The topic of the conference are new production technologies in aerospace industry and the focus is on energy efficient machine tools as well as sustainable process planning.
Описание: Starting with technologies concerned with assessing the change in material microstructure in terms of the processing parameters, this work offers methodologies to account for tradeoffs between the fundamental variables such as temperature and pressure that control the product quality.
Описание: The only advanced marketing textbook specifically focused on the hospitality industry... The time when you could run a hospitality business with nothing but a friendly smile and a strong work ethic has passed. Dining, lodging, and entertaining habits are changing rapidly as the information age revolutionizes the world economy.
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