Название: Revolutionizing the AI-Digital Landscape ISBN: 1032688319 ISBN-13(EAN): 9781032688312 Издательство: Taylor&Francis Рейтинг: Цена: 27562.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Coulter Kendra Название: Revolutionizing Retail ISBN: 1137476850 ISBN-13(EAN): 9781137476852 Издательство: Springer Рейтинг: Цена: 4634.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: There is a modest but growing body of scholarly literature on experiences of retail work, with only a handful of studies existing on retail organizing. Before Revolutionizing Retail, no scholar had captured or analysed the breadth of political action being pursued in this crucial economic sector.
Rapid digitalization and social media use has led to the evolution of customer behaviour and for any business it has become imperative to understand customer behaviour in the digital world – the chapter authors in Navigating the Digital Landscape explore a wide range of topics to help the reader harness the positive aspects of digital commerce and mitigate risks.
The chapters look at artificial Intelligence and augmented reality, trend setting and the impact of social media, the effect of the COVID-19 pandemic on various sectors, and much more.
Readers will learn service quality, peer pressure, online reviewers’ effect in the digital environment to aid in understanding the various risks and challenges involved in the digital environment, with examples of changing business and consumer scenario case studies as a result of Digital Transformation.
Описание: This book presents the latest research perspectives on how the Industry 4.0 paradigm is challenging the process of technological and structural change and how the diversification of the economy affects structural transformation.
Автор: Quesenberry, Keith A. Coolsen, Michael K., Ph.D. Название: Brand Storytelling ISBN: 1538176378 ISBN-13(EAN): 9781538176375 Издательство: Rowman & Littlefield Publishers Рейтинг: Цена: 13376.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of today`s digital first media landscape.
Автор: Rogerson, Simon Название: Evolving landscape of ethical digital technology ISBN: 103201721X ISBN-13(EAN): 9781032017211 Издательство: Taylor&Francis Рейтинг: Цена: 12707.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Information and communication technology (ICT) has the potential to empower, to connect and to include but, alas, this is not always the case as, at times, it restricts, excludes, and divides. This book explores this paradox and examines ethical and social impacts of ICT. It highlights lessons learnt and those still to be learnt.
Автор: Tessaleno Devezas; Jo?o Leit?o; Askar Sarygulov Название: Industry 4.0 ISBN: 3319496034 ISBN-13(EAN): 9783319496030 Издательство: Springer Рейтинг: Цена: 19514.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents the latest research perspectives on how the Industry 4.0 paradigm is challenging the process of technological and structural change and how the diversification of the economy affects structural transformation.
Автор: Quesenberry, Keith A. Coolsen, Michael K., Ph.d. Название: Brand storytelling ISBN: 1538176386 ISBN-13(EAN): 9781538176382 Издательство: Rowman & Littlefield Publishers Рейтинг: Цена: 5489.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of today`s digital first media landscape.
Описание: Over the past decades China gained the reputation of being the world's factory, focusing solely on manufacturing exports. This is about to change. The role of e-commerce is tremendously important in the context of the Chinese government's stated goal of relying less on exports to the recession-stricken West and focusing more on domestic consumption as a driver for further economic growth. China's online population is currently the largest online population worldwide. This book is aimed at assisting Western entrepreneurs, SMEs, investors and business students to understand and ideally enter the Chinese e-merging market. E-Commerce is an easy, fast, and cost-effective way of entering the Chinese market compared to more traditional ways of entry. It offers great opportunities for high profit gains to Western companies seeking to do business in China without the hurdle of heavy upfront investment. This book is designed to work as a step-by-step guide to the online marketplace environment in China. It provides a detailed overview of the Chinese online market and proposes different strategies available to foreign companies. It contains practical advice, the latest data and relevant links for further reference that Western SMEs, investors, and entrepreneurs can use to establish their online presence in China.
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