Navigating the Digital Landscape: Understanding Customer Behaviour in the Online World, Nripendra Singh, Pooja Kansra, S. L. Gupta
Автор: Padua Название: Trust, Social Relations and Engagement ISBN: 0230391249 ISBN-13(EAN): 9780230391246 Издательство: Springer Рейтинг: Цена: 14635.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Explains how all institutions have to turn their relationship with stakeholders into a `social` one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative `Value for Engagement Model`.
Автор: Zapletalov? Название: Customer Behaviour in eCommerce ISBN: 3031235738 ISBN-13(EAN): 9783031235733 Издательство: Springer Рейтинг: Цена: 6097.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Online shopping is undergoing significant changes around the globe, evolving in the food and non-food segments alike. Representing a vital distribution channel that reaches countless customers, sales from online shopping have long-since exceeded USD 1000 billion per year and are growing steadily. This book is intended for general readers and professionals interested in companies’ strategic orientation in connection with their online format and building and strengthening customer loyalty. In this regard, their business strategies are not considered in their full scope and complexity; instead, the book focuses more narrowly on the relationship between business strategy, buying behavior and customer loyalty.
Описание: Presents the results of a large, industry-oriented, multi-national research program. This research seeks to discover usable business models, technology platforms, market strategies and policy frameworks for the emerging global digital economy, particularly for digital media researchers and industry entrepreneurs who wish to reach users around the world.
Название: Managing Digital Transformation ISBN: 0367441977 ISBN-13(EAN): 9780367441975 Издательство: Taylor&Francis Рейтинг: Цена: 7501.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides practising executives and academics with the theories and best practices to plan and implement the digital transformation successfully.
Описание: Shedding new light on the human side of big data through the lenses of emotional and social intelligence competencies, this book advances the understanding of the requirements of the different professions that deal with big data.
Описание: Shedding new light on the human side of big data through the lenses of emotional and social intelligence competencies, this book advances the understanding of the requirements of the different professions that deal with big data.
Автор: Boehmer, Christine (UMR 7179 CNRS/MNHN, Paris, France) Theil, Jean-Christophe Fabre, Anne-Claire Herrel, Anthony Название: Understanding Digital Industry ISBN: 1032240881 ISBN-13(EAN): 9781032240886 Издательство: Taylor&Francis Рейтинг: Цена: 7808.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A compilation of papers from the Conference: Managing Digital Industry, Technology and Entrepreneurship 2019 (CoMDITE 2019) which was held on July 10-11, 2019. All the papers in the proceedings highlight research results or literature reviews that will both contribute to knowledge development in the fiels of digital industry.
Автор: Gandini Название: The Reputation Economy ISBN: 113756105X ISBN-13(EAN): 9781137561053 Издательство: Springer Рейтинг: Цена: 6951.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Exploringthe new professional scenes in digital and freelance knowledge, thisinnovative book provides an account of the subjects and cultures that pertainto knowledge work in the aftermath of the creative class frenzy. Including abroad spectrum of empirical projects, TheReputation Economy documents the rise of freelancing anddigital professions and argues about the central role held by reputation withinthis context, offering a comprehensive interpretation of the digitaltransformation of knowledge work. The book shows how digital technologies arenot simply intermediating productive and organizational processes, allowing newways for supply and demand to meet, but actually enable the diffusion ofcultural conceptions of work and value that promise to become the new standardof the industry.
Описание: This book will act as a wide ranging but accessible guide to both the main defining features of the new retail landscape globally and, the skills and capabilities that enterprises and their leaders will need in order to be successful.
Автор: Santos-alborna, Ariel Название: Understanding cryptocurrencies ISBN: 1637420994 ISBN-13(EAN): 9781637420997 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 3385.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Understanding Cryptocurrencies is perfect for both introductory investors to the digital asset space and experienced investors seeking to gain practical insight into frameworks for understanding digital assets and valuation metrics.The book provides in-depth analysis of Bitcoin, Ethereum, and the different types of Altcoins in the ecosystem. The author demonstrates an empirical approach to explaining how digital assets can fit into a diversified portfolio of traditional financial assets, or as a standalone portfolio in a parallel financial ecosystem. The book contains fundamental, technical, and on-chain analytic tools for investors to better understand Bitcoin price cycles that will ultimately lead to better returns. The capital from these price cycles oftentimes migrates to other digital assets, creating a robust ecosystem and providing opportunities for enterprising investors to generate additional alpha.In Understanding Cryptocurrencies, the author also offers options for asset custody and counterargument breakdowns to create better informed investors. Lastly, the author provides poignant insight into the economic inefficiencies created from decades of Central Bank interest rate manipulation and monetary expansion. These inefficiencies have had social, political, and economic implications. It is ultimately due to these inefficiencies that a global sound money vacuum exists for Bitcoin and other digital assets to exploit.
Автор: Treadgold Alan, Reynolds Jonathan Название: Navigating the New Retail Landscape: A Guide for Business Leaders ISBN: 0198868766 ISBN-13(EAN): 9780198868767 Издательство: Oxford Academ Рейтинг: Цена: 7073.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: With over 25 detailed case studies of innovative and successful enterprises, this book offers a robust and practical guide to leaders tasked with understanding and delivering success in the new retail landscape.
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