Understanding Digital Industry, Boehmer, Christine (UMR 7179 CNRS/MNHN, Paris, France) Theil, Jean-Christophe Fabre, Anne-Claire Herrel, Anthony
Автор: Marco Guerzoni Название: Product Variety in Automotive Industry ISBN: 3319019066 ISBN-13(EAN): 9783319019062 Издательство: Springer Рейтинг: Цена: 6097.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Introduction.- Chapter 1: Variety in the Automobile Industry.- Chapter2: The Economics of Variety.- Chapter3: Empirical Analysis.- Conclusion.
Автор: Williams Название: Understanding the Hospitality Consumer ISBN: 1138134724 ISBN-13(EAN): 9781138134720 Издательство: Taylor&Francis Рейтинг: Цена: 30624.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
'Understanding the Hospitality Consumer' presents a unique perspective on consumer behaviour in the hospitality sector. It seeks to focus on the role of consumption in hospitality and to investigate our understanding of its place in the contemporary industry.
Taking the view that successful marketing demands focusing on the customer, this text concentrates on understanding and determining customer needs, relevant factors in consumer buying behaviour and the effectiveness of today's marketing techniques. Using industry based case studies and examples 'Understanding the Hospitality Consumer': * Introduces and explores the role of consumer behaviour theory in the context of hospitality management * Discusses the principles and research of consumer behaviour and illustrates how they are used in the hospitality industry today * Examines the value of consumer behaviour research as applied to the contemporary hospitality industry * Explores the challenges to traditional approaches to consumption posed by the postmodern hospitality consumer The book's targeted focus and practical application ensures that it is well suited for both students and practising managers in the hospitality field.
Описание: The book offers a comprehensive appraisal of the phenomenon from a thorough study of the cement industry. Considered as a model of spatial competition in economic textbooks and inherently local, the industry globalized in the 1980s.
Автор: Chen Название: US Firms` Business Competence in the Taiwanese IT Industry ISBN: 3319320270 ISBN-13(EAN): 9783319320274 Издательство: Springer Рейтинг: Цена: 17074.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book offers an in-depth analysis of the roles and strategies of subsidiaries of American multinational companies (MNCs) in Taiwan’s IT industry. Based on semi-structured interviews with 16 managing directors of the different foreign-owned subsidiaries and 100 functional unit managers, the authors investigate (1) the roles of functional units in evaluating strategy formulation and change in foreign subsidiaries; (2) the factors that determine strategy formulation and change in foreign subsidiaries and their functional units; and (3) the linkages between cross-functional units. The research underscores the view that MNCs’ strategies are composed of assorted heterogeneous elements.
Автор: Imbrogiano, Jean-Pierre Название: Understanding Sustainability Performance in Business Organizations ISBN: 1032344105 ISBN-13(EAN): 9781032344102 Издательство: Taylor&Francis Рейтинг: Цена: 21437.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book sheds new light on the role businesses can play in contributing to sustainability objectives, and how governance actors can better encourage their contributions.
Автор: Rasiel, Ethan M. Название: The McKinsey Mind ISBN: 0071374299 ISBN-13(EAN): 9780071374293 Издательство: McGraw-Hill Рейтинг: Цена: 4460.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A manual for achieving McKinsey-style solutions and success. It reveals the secrets behind the powerhouse firm`s success and discusses how executives from various fields or industry can use those tactics in day-to-day decision-making. It explores how McKinsey tools and techniques can be applied to business problem sin various settings.
Описание: Presents the results of a large, industry-oriented, multi-national research program. This research seeks to discover usable business models, technology platforms, market strategies and policy frameworks for the emerging global digital economy, particularly for digital media researchers and industry entrepreneurs who wish to reach users around the world.
Название: Managing Digital Transformation ISBN: 0367441977 ISBN-13(EAN): 9780367441975 Издательство: Taylor&Francis Рейтинг: Цена: 7501.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides practising executives and academics with the theories and best practices to plan and implement the digital transformation successfully.
Автор: A. Brown; J. Fishenden; M. Thompson Название: Digitizing Government ISBN: 1349495387 ISBN-13(EAN): 9781349495382 Издательство: Springer Рейтинг: Цена: 4634.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: For businesses large and small, investment in digital technologies is now a priority essential for success. Digitizing Government provides practical advice for understanding and implementing digital transformation to increase business value and improve client engagement, and features case studies from the private and public sectors.
Автор: Gandini Название: The Reputation Economy ISBN: 113756105X ISBN-13(EAN): 9781137561053 Издательство: Springer Рейтинг: Цена: 6951.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Exploringthe new professional scenes in digital and freelance knowledge, thisinnovative book provides an account of the subjects and cultures that pertainto knowledge work in the aftermath of the creative class frenzy. Including abroad spectrum of empirical projects, TheReputation Economy documents the rise of freelancing anddigital professions and argues about the central role held by reputation withinthis context, offering a comprehensive interpretation of the digitaltransformation of knowledge work. The book shows how digital technologies arenot simply intermediating productive and organizational processes, allowing newways for supply and demand to meet, but actually enable the diffusion ofcultural conceptions of work and value that promise to become the new standardof the industry.
Автор: Brown Название: Digitizing Government ISBN: 1137443626 ISBN-13(EAN): 9781137443625 Издательство: Springer Рейтинг: Цена: 5487.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: For businesses large and small, investment in digital technologies is now a priority essential for success. Digitizing Government provides practical advice for understanding and implementing digital transformation to increase business value and improve client engagement, and features case studies from the private and public sectors.
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