International marketing in times of sustainability and digitalization, Erika Graf
Автор: Luis Matosas-Lopez Название: The Impact of Digitalization on Current Marketing Strategies ISBN: 1837536872 ISBN-13(EAN): 9781837536870 Издательство: Emerald Рейтинг: Цена: 16262.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Digitalization has completely transformed marketing. It has changed consumption habits, consumer behaviour, and purchasing processes. In addition, it has modified marketing strategies, tactics, and processes, offering a wide range of mechanisms that allow companies, of all types and sizes, to enhance their commercial actions.
The Impact of Digitalization on Current Marketing Strategies is the first volume in the Marketing and Technology: New Horizons and Challenges series. This publishes cutting-edge, high-quality, and original contributions that present results, theories, concepts, models, and applications of the latest technologies throughout the marketing domain.
Subjects covered in this volume include the rise of social media as a marketing tool, customization of the online user experience, pricing strategies in the digitalization era, privacy and ethical considerations in the digital setting, the use of CRM solutions for customer-centric strategies, the importance of corporate digital responsibility, the role of social media influencers, or the use of AI and chatbots to interact with customers.
Series editor Luis Matosas-Lopez provides multidisciplinary references for researchers, instructors, and professionals interested in the most up-to-date research on the challenges connected with the expanding ground of digitalization and marketing.
Описание: The luxury fashion industry is one of the best performing and fastest growing industries in today`s business landscape, and is set to continue expanding over the next years.
Описание: The luxury fashion industry is one of the best performing and fastest growing industries in today`s business landscape, and is set to continue expanding over the next years.
Автор: Samoilenko, Sergey V. (averett University, Danville, Virginia, Usa) Название: Digitalization ISBN: 1032114096 ISBN-13(EAN): 9781032114095 Издательство: Taylor&Francis Рейтинг: Цена: 15310.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Digitalization is simply a system relying on digital technologies to create, to conduct and, potentially, to expand a business activity. The book discusses the structure, functionality, and effects of digitalization. It identifies a model that could be used to construct Theory of Digitalization and considers the context of digitalization.
Название: Managing Sustainable Luxury and Digitalization ISBN: 1032501774 ISBN-13(EAN): 9781032501772 Издательство: Taylor&Francis Рейтинг: Цена: 23734.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Bhattacharyya, Jishnu Название: Social and sustainability marketing ISBN: 0367553635 ISBN-13(EAN): 9780367553630 Издательство: Taylor&Francis Рейтинг: Цена: 10104.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Experts in the field of economics, management science, and particularly in the marketing domain, have always been interested in and acknowledged the importance of sustaining profitable businesses while incorporating societal and environmental concerns.
Описание: This book presents the model of the `Sustainability Mindset` to help educators frame curricula to facilitate broad and deep systemic learning among current and future leaders. It is aimed at professors, faculty members, instructors, teaching assistants, researchers and doctoral students.
Автор: Sullivan, Joanna Название: Creating employee champions ISBN: 1910174157 ISBN-13(EAN): 9781910174159 Издательство: Taylor&Francis Рейтинг: Цена: 5511.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Disengaged employees cost companies billions in lost productivity and high turnover rates. Integrating sustainability into the soul of your business can unleash an upward spiral of engagement, and turn your employees into sustainability champions. Making business sustainability part of the job description drives employees towards collaboration, community and commitment. It transforms employees into authentic brand ambassadors and companies into movements. In addition, companies that embed sustainability are better positioned to anticipate and adapt to changing market conditions.
Creating Employee Champions offers a three-step method for sustainability engagement training, and a paradigm shift in employee engagement and business sustainability. Use it to transplant NGO DNA into business DNA, so you can inspire hearts and minds, engage employees, foster dynamic commitment to meet sustainability goals and equip employees to engage with external stakeholders.
Автор: Scott, Cynthia Esteves, Tammy Название: Leadership for sustainability and change ISBN: 1909293695 ISBN-13(EAN): 9781909293694 Издательство: Taylor&Francis Рейтинг: Цена: 5511.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: We live in challenging times. New leaders are enhancing their "inner game" to maximize their organizational impact, and using the principles of sustainability to help their organizations thrive and innovate in response to 21st century challenges. Leadership for Sustainability and Change is a concise, practical and energizing distillation of what is working for today's most successful sustainability leaders. It provides a clear set of actions you can take to generate transformation, with results yielding market advantage, eco-efficiency, product or service innovation, personal resilience and engaged communities.
Learn from the experience of successful sustainability leaders how to: * Build personal resilience and agility to lead change for the long-run * Sustain innovation that is released in bursts of focused energy for good * Draw attention to what is working by focusing on the power of small differences * Decrease resistance and increase motivation with a change acceleration model * Identify stages of individual and organizational readiness for change * Use rapid prototyping to increase group engagement * Tell compelling stories to encourage teams to initiate action.
Leadership for Sustainability and Change offers guidance for leaders who are shaping the future of sustainability within their organizations. The book includes a simple framework for assessing your progress, so that you can revisit the tools and processes you need most.
Автор: Coad, Nick Pritchard, Paul Название: Leading sustainable innovation ISBN: 1909293660 ISBN-13(EAN): 9781909293663 Издательство: Taylor&Francis Рейтинг: Цена: 5511.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Sustainability will play an increasingly key role in the innovation process within businesses. Leading companies are already integrating these agendas, and preparing their sustainability executives to take the lead.
This book demonstrates why sustainability requires innovation; explains how this opportunity can be grasped by sustainability executives; outlines the skills they will need to learn to lead on sustainable innovation; and outlines key trends in sustainable innovation and in managing innovation.
Coad and Pritchard provide an overview of mainstream innovation, and draw out common characteristics of successful programmes, such as a corporate culture whose systems promote innovation. They highlight developments such as mobile technology, social media and collaborative consumption which transform the way consumers interact with companies. Viewed alongside emerging ideas on sustainability, such as the circular economy, this points to a clear need for a new set of innovation skills.
Companies will face challenges in realizing these opportunities, in particular the development requirements for sustainability executives and broader organizational learning. This book is for companies who want to take advantage, and the sustainability executives who will be leading the way.
Автор: Cohen, Elaine Название: Understanding g4 ISBN: 1909293636 ISBN-13(EAN): 9781909293632 Издательство: Taylor&Francis Рейтинг: Цена: 5511.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Should you or your clients report using the new G4 sustainability reporting framework? What's the significance of the changes and how do they affect you? What is the right reporting level for your company? What should you do next...?
Sustainability reporting is here to stay and expanding its influence. The Global Reporting Initiative (GRI) G4 Sustainability Reporting Framework was launched in May 2013, with the publication of two manuals, adding up to 300 pages of technical guidance. Since then thousands of reporters have been hoping for a short and definitive guide to this new reporting paradigm. This is it
In this expert guide to G4, Elaine Cohen presents an easy-to-follow review of everything any company needs to know in order to decide whether to use the G4 Framework and if so, how. If you want to know what G4 means for corporate reporters, whether they are first-timers, SMEs, experienced global companies or existing GRI reporters at any level, this book is for you. It will give you the answers you need to make decisions, in a user-friendly format, and help you deliver greater value to your own company or your client companies.
This book will also help users of reports know what to expect from the new generation of G4 Sustainability Reports and reporting consultants, as they advise clients on reporting process, content and disclosure.
Автор: Musikanski, Laura Название: Sustainability decoded ISBN: 1909293571 ISBN-13(EAN): 9781909293571 Издательство: Taylor&Francis Рейтинг: Цена: 5511.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The value chain is the tried and true foundation of any profitable business. Sustainability Decoded is a no-nonsense business book that shows you how to increase profits by integrating sustainability into your company's value chain. This practical guide provides innovative tools and approaches for adding value at each station, including: The Sustainability Matrix Decision Tool for Codes of Conduct, The Triple Bottom Line Short Form, The Eco-Label Graphic Matrix, The Sustainability Ratio Guide and the Life Cycle Analysis Grid, The Local-Global Scorecard, The Redesign Card, The Green IT Checklist, The Balanced Scorecard for Life and The Biomimcry Backwards Forwards Tool.
Sustainability Decoded provides a profitable means to practice sustainability. It is as useful to the non-business person who needs a quick guide to the practicalities and principles of adding value right across business processes, just as much as it is to the seasoned business professional looking for practical and profitable inspiration from sustainability.
The lessons in this book are supplemented by real-life case studies on Patagonia and One PacificCoast Bank.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
