Автор: Leigh Anne Liu, Pervez N Ghauri, S Tamer Cavusgil Название: Doing Business in Emerging Markets ISBN: 1526494558 ISBN-13(EAN): 9781526494559 Издательство: Sage Publications Рейтинг: Цена: 10928.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Fully updated to include coverage on the recent COVID-19 pandemic as well as other recent macro drivers, this third edition provides a comprehensive and authoritative examination of emerging markets across the globe.
Автор: Leigh Anne Liu, Pervez N Ghauri, S Tamer Cavusgil Название: Doing Business in Emerging Markets ISBN: 1526494566 ISBN-13(EAN): 9781526494566 Издательство: Sage Publications Рейтинг: Цена: 31680.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Fully updated to include coverage on the recent COVID-19 pandemic as well as other recent macro drivers, this third edition provides a comprehensive and authoritative examination of emerging markets across the globe.
Автор: Rana Sudhir, K. Shrivastava Avinash Название: Doing Business in Emerging Markets: Progress and Promises ISBN: 0367768836 ISBN-13(EAN): 9780367768836 Издательство: Taylor&Francis Рейтинг: Цена: 23734.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume presents a comprehensive analysis of the business, financial and economic aspects of emerging markets, based on case studies from India, Turkey, Bangladesh and Africa.
Автор: Bilgin Название: Drivers of Global Business Success ISBN: 1403917019 ISBN-13(EAN): 9781403917010 Издательство: Springer Рейтинг: Цена: 14635.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book identifies the unique success factors of emerging markets and creates new dimensions and paradigms for managerial knowledge. Based on an analysis of real companies, the conclusions of several studies from a variety of emerging markets are distilled into meaningful and actionable lessons.
Автор: Chengadu Название: Women Leadership in Emerging Markets ISBN: 1138188964 ISBN-13(EAN): 9781138188969 Издательство: Taylor&Francis Рейтинг: Цена: 8573.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book explores the opportunities and challenges women leaders face in emerging markets. Based on cutting-edge research, the topics are brought to life through examples and profiles of leading women across Africa, the Middle East and the Far East.
Автор: Chengadu Название: Women Leadership in Emerging Markets ISBN: 1138188956 ISBN-13(EAN): 9781138188952 Издательство: Taylor&Francis Рейтинг: Цена: 26030.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book explores the opportunities and challenges women leaders face in emerging markets. Based on cutting-edge research, the topics are brought to life through examples and profiles of leading women across Africa, the Middle East and the Far East.
Автор: Karra, Neri|| Название: Family Entrepreneurship in Emerging Markets ISBN: 1138058238 ISBN-13(EAN): 9781138058231 Издательство: Taylor&Francis Рейтинг: Цена: 9186.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
In this fascinating study, Neri Karra examines entrepreneurial family businesses in emerging markets by integrating three schools of thought: agency theory, an institutional framework, and the altruism perspective.
Providing an in-depth treatment of the area as well as a real-life case study, it provides a theoretical perspective as well as qualitative insights. It also offers practical observations and future research implications.
This book will be valuable reading to students and researchers of entrepreneurship, family businesses, and altruism in management.
Автор: Milena Ratajczak-Mrozek Название: Network Embeddedness ISBN: 3319565109 ISBN-13(EAN): 9783319565101 Издательство: Springer Рейтинг: Цена: 15855.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The author questions the validity of the distinction between domestic and foreign activity of companies and demonstrates that in the B2B market, there are actually no exclusively domestic companies which are not directly or indirectly connected with foreign entities.
Автор: Yuksel Ayden; Mehmet Demirbag; Ekrem Tatoglu Название: Turkish Multinationals ISBN: 3319572938 ISBN-13(EAN): 9783319572932 Издательство: Springer Рейтинг: Цена: 14635.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book explores the internationalization of Turkish multinationals by examining a set of firms from various industries and providing eleven detailed case studies. The authors aim to discover the reasons behind the drive for internationalization within the firms, and how their internationalization processes work. By focusing on a medium-sized emerging country, which is strategically located at the intersection of European, Asian and African markets, Turkish Multinationals provide a significant contribution to research on multinational firms in emerging countries. Topics discussed include: strategic motives for and drivers of internationalization at multiple levels (firm, industry and institutional); the location, ownership and entry modes of multinational firms; and their market entry and post-acquisition strategies, which are critical to the evolution of the internationalization process. This innovative book will offer an alternative perspective to current debate on emerging markets, and will be of great interest to both academics of global strategy and international business, and policy-makers.
Автор: Gaston Fornes; Alvaro Mendez Название: The China-Latin America Axis ISBN: 3319667203 ISBN-13(EAN): 9783319667201 Издательство: Springer Рейтинг: Цена: 14635.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This second edition explores and accounts for the many changes in the emerging markets of China and the Latin American countries since 2011. Taking account of major developments such as the rapid expansion of the Chinese state and the on-going effects of the global recession, the authors present current case studies and data on both Chinese and Latin American companies, including updates on those included in the first edition and the presentation of new innovative start-ups. Including an international relations perspective alongside business strategy and global markets, The China-Latin America Axis second edition presents the drastic changes in the globalized economy in the past five years.
Автор: Atanu Adhikari Название: Strategic Marketing Issues in Emerging Markets ISBN: 9811065047 ISBN-13(EAN): 9789811065040 Издательство: Springer Рейтинг: Цена: 6097.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
This book presents a collection of articles addressing a range of marketing strategies unique to emerging economies. It describes the component of strategic and tactical marketing, including the marketing mix, segments and targeting, product and market orientation, employing the Internet and social media, penetration and loyalty strategies and innovation, and other strategy issues in the marketing context.
In addition, the book focuses on creating, communicating, and delivering customer value to emerging market consumers through diverse marketing strategies, processes, and programs in the context of emerging markets' dynamics, consumer diversity, and competitors. Bringing together contributors from industry and academia to explore key marketing issues prevalent in India and other emerging economies, the book offers a unique and insightful read for a global audience.
"This book, edited by Dr. Atanu Adhikari, offers important analytical and managerial insights into consumer behavior, firm strategy, market dynamics and marketing instruments (price, promotion, distribution and product). While marketing and management disciplines have developed useful empirical generalizations, the context is critical. This book does exactly that -- place the generalized results in the context of emerging markets and India. Accordingly, this is a valuable resource for scholars and practitioners." -- Dr. Gurumurthy Kalyanaram, Professor, City University of New York, USA and Tata Institute of Social Sciences, Mumbai, India; US Editor, International Journal of Learning and Change; and President, MIT South Asian Alumni Association
"This book is a must-read for anyone interested in marketing to less-developed countries. While the focus of the chapters is on India, the lessons learned can be generally applied. The 34 chapters represent comprehensive coverage of nearly every topic related to marketing with many examples. Any manager interested in doing business in emerging markets, Professors who want a better knowledge of these markets, or students who want an excellent reference should acquire this book." -- Dr. Russell S. Winer, William Joyce Professor of Marketing, Stern School of Business, New York University, USA
Автор: Seung Ho Park; Gerardo R. Ungson; Andrew Cosgrove Название: Scaling the Tail: Managing Profitable Growth in Emerging Markets ISBN: 1137543531 ISBN-13(EAN): 9781137543530 Издательство: Springer Рейтинг: Цена: 7317.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.
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