Doing Business in Emerging Markets: Progress and Promises, Rana Sudhir, K. Shrivastava Avinash

Автор: Leigh Anne Liu, Pervez N Ghauri, S Tamer Cavusgil
Название: Doing Business in Emerging Markets
ISBN: 1526494566 ISBN-13(EAN): 9781526494566
Издательство: Sage Publications
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Цена: 31680.00 р.
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Описание: Fully updated to include coverage on the recent COVID-19 pandemic as well as other recent macro drivers, this third edition provides a comprehensive and authoritative examination of emerging markets across the globe.

Автор: Leigh Anne Liu, Pervez N Ghauri, S Tamer Cavusgil
Название: Doing Business in Emerging Markets
ISBN: 1526494558 ISBN-13(EAN): 9781526494559
Издательство: Sage Publications
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Цена: 10928.00 р.
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Описание: Fully updated to include coverage on the recent COVID-19 pandemic as well as other recent macro drivers, this third edition provides a comprehensive and authoritative examination of emerging markets across the globe.

Автор: Ramamurti Ravi
Название: Emerging Multinationals in Emerging Markets
ISBN: 0521513863 ISBN-13(EAN): 9780521513869
Издательство: Cambridge Academ
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Цена: 20592.00 р.
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Описание: How and why have so many emerging-market multinationals internationalized aggressively in the last decade? What competitive advantages do they enjoy? What strategies have they used to build their global presence? A distinguished group of international business scholars tackle these questions in this timely analysis of today`s global economy.

Автор: Guillen Mauro
Название: Emerging Markets Rule: Growth Strategies of the New Global G
ISBN: 0071798110 ISBN-13(EAN): 9780071798112
Издательство: McGraw-Hill
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Цена: 4117.00 р.
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Описание: Provides an action plan based on leaner, more operationally proficient ways for maintaining the competitive advantage based on seven new axioms of global competitiveness: execute, strategize, and execute again; cater to the niches; scale to win; embrace chaos; acquire smart; expand with abandon; and no sacred cows.

Автор: Pehrsson
Название: Strategy in Emerging Markets
ISBN: 0415868262 ISBN-13(EAN): 9780415868266
Издательство: Taylor&Francis
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Цена: 8114.00 р.
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Описание: Markets previously unreachable for companies other than monopolies or other protected firms are now frequently open to new entrants. This book focuses on strategy in emerging markets, in particular establishments in liberalized European markets.

Автор: Fornes, Gaston
Название: Foreign exchange exposure in emerging markets
ISBN: 0230202608 ISBN-13(EAN): 9780230202603
Издательство: Springer
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Цена: 14025.00 р.
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Описание: One of the first works studying foreign exchange exposure in emerging markets. The analysis takes a broad approach and concludes with a tool that multinatonal companies can apply to improve the effectiveness of their risk management activities against variations in the exchange rate as well as other business risks.

Автор: Atwal Glyn
Название: Luxury Brands in Emerging Markets
ISBN: 113733052X ISBN-13(EAN): 9781137330529
Издательство: Springer
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Цена: 12196.00 р.
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Описание: This book is an invaluable repository of knowledge that brings clarity to key issues and trends for practitioners, academics and students of luxury brands. It sets out to decode the luxury markets in the primary emerging markets (BRICs) and provide a rich resume of the key factors that influence the effectiveness of luxury brand strategies.

Автор: Cuervo-Cazurra
Название: Understanding Multinationals from Emerging Markets
ISBN: 1107064538 ISBN-13(EAN): 9781107064539
Издательство: Cambridge Academ
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Цена: 15840.00 р.
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Описание: In this book, a distinguished group of researchers provide a state-of-the-art analysis of emerging market multinationals (EMNCs). They tackle fundamental theoretical questions and assess the unique strategies and behavior of successful EMNCs. Scholars and graduate students, as well as consultants of multinational companies, will find this book of interest.

Название: Brand Building and Marketing in Key Emerging Markets
ISBN: 331919481X ISBN-13(EAN): 9783319194813
Издательство: Springer
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Цена: 9756.00 р.
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Описание: This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets. With emerging markets at the center, major paradigm shifts are explained such as `one world strategies`.

Автор: Grosse Robert.E
Название: Emerging Markets
ISBN: 0749474491 ISBN-13(EAN): 9780749474492
Издательство: Неизвестно
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Цена: 11529.00 р.
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Описание: Identify the opportunities and threats that emerging markets offer to established businesses with this practical book, which presents a value chain network model for strategic advantage.

Автор: Cuervo-Cazurra
Название: Understanding Multinationals from Emerging Markets
ISBN: 1107698324 ISBN-13(EAN): 9781107698321
Издательство: Cambridge Academ
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Цена: 5544.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: In this book, a distinguished group of researchers provide a state-of-the-art analysis of emerging market multinationals (EMNCs). They tackle fundamental theoretical questions and assess the unique strategies and behavior of successful EMNCs. Scholars and graduate students, as well as consultants of multinational companies, will find this book of interest.