Автор: Winston, William Название: How Consumers Pick a Hotel ISBN: 078900139X ISBN-13(EAN): 9780789001399 Издательство: Taylor&Francis Рейтинг: Цена: 23734.00 р. Наличие на складе: Нет в наличии.
Автор: Bhattacharyya, Jishnu Название: Social and sustainability marketing ISBN: 0367553635 ISBN-13(EAN): 9780367553630 Издательство: Taylor&Francis Рейтинг: Цена: 10104.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Experts in the field of economics, management science, and particularly in the marketing domain, have always been interested in and acknowledged the importance of sustaining profitable businesses while incorporating societal and environmental concerns.
Автор: Nguyen Bang Название: Asia Branding ISBN: 1137489952 ISBN-13(EAN): 9781137489951 Издательство: Springer Рейтинг: Цена: 8079.00 р. Наличие на складе: Нет в наличии.
Описание: This edited collection includes a unique blend of theory, research and practice across both consumer and corporate branding and discusses the topics of brand communication, brand relationships, social media branding, brand reputation, place brands, university branding and brand innovation.
Описание: Introduction.- Issues Related to the Control of the Operation of Various Gas Consumers in the Event of their Gas Supply Disruptions.- Control of Operation Modes of Gas Consumers in the Industrial Sector in the Event of their Gas Supply Disruptions.- Control of Operation Modes of Gas-Consuming Facilities in the Electric Power Industry Under Conditions of a Reduction, Termination, and Restoration of Gas Supplies .- Control of Operation Modes of Gas Consumers in the Public Utility SectorUnder Conditions of a Reduction, Termination, and Restoration of Gas Supply.- Conclusion
Автор: Cathrin Huber Название: The Corporate Reputation of Multinational Corporations ISBN: 3658197633 ISBN-13(EAN): 9783658197636 Издательство: Springer Рейтинг: Цена: 8537.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Cathrin Huber investigates the reputation of multinational corporations and provides novel insights and important implications for researchers and managers based on theoretical considerations and empirical analyses.
Название: Dealing with socially responsible consumers ISBN: 9811944563 ISBN-13(EAN): 9789811944567 Издательство: Springer Рейтинг: Цена: 7927.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book contains a collection of teaching cases that study and emphasise how twenty-first-century businesses address and satisfy the needs and wants of socially conscious consumers while remaining profitable.
Описание: Reach the modern consumer who defies categorization and who expects brands to map to their unique habits, preferences and expectations.
Автор: Klaus G?nter Grunert; John Th?gersen Название: Consumers, Policy and the Environment ISBN: 1461498074 ISBN-13(EAN): 9781461498070 Издательство: Springer Рейтинг: Цена: 25491.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Consumer Psychology: Not Necessarily a Manipulative Science.- The Changing Relationship between Consumer and Environmental Policy: Analyzing JCP's Quarter Century of Coverage.- The Consumer Image over the Centuries.- The Personality Roots of Saving - Uncovered from German and Dutch Surveys.- Compulsive Buying as a Consumer Policy Issue in East and West Germany.- Consumer Research Enters the 1960s Legislative Arena: A Participant-Observer Report on the Role of Behavioral Research in the U.S. Congressional Hearings on the "Truth Bills".- Consumers as Citizens - Three Approaches to Collective Consumer Problems.- Patterns of Interests and Strategies for Consumer Policy.- Environmentally Co-Responsible Consumer Behaviour and Political Consumerism.- Peripheral Cues in Advertising and Consumer Policy.- Marketing: A Consumer Disaster?.- Do Better Companies Provide Better Products?.- Market Transparency via the Internet - A New Challenge for Consumer Policy.- Investigations of the Consumer Psychology of Near-Money.- In the Eye of the Beholder: Danish Consumer-Citizens and Sustainability.- Sustainability, Consumer Sovereignty, and the Concept of the Market.- Main Effects and Side Effects of Environmental Regulation.- The Role of Consumers in Environmental Successes.
Название: Vulnerable Consumers and the Law ISBN: 0367204681 ISBN-13(EAN): 9780367204686 Издательство: Taylor&Francis Рейтинг: Цена: 23734.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book charts the difficulties encountered by vulnerable consumers in their access to justice, through the contributions of prominent authors in the field of consumer law and access to justice. This book will be suitable for both students and practitioners, and all those with an interest in the justice system.
Автор: Ree C. Ho Название: Strategies and Tools for Managing Connected Consumers ISBN: 1522596984 ISBN-13(EAN): 9781522596981 Издательство: Mare Nostrum (Eurospan) Цена: 30769.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Through the growing penetration of new technologies, online consumers can now share and collaborate amongst themselves while shopping online. As they receive information about products from media exposure and their collaboration with other consumers, it is critical for businesses to understand the social impact and influence of social and mobile commerce and how it can affect consumer habits. Strategies and Tools for Managing Connected Consumers provides emerging research exploring the techniques and impacts of new technologies deployed in today's digital marketplace as well as recent development and empirical research on consumer behavior. Featuring coverage on a broad range of topics such as social computing, virtual communities, and consumer management, this book is ideally designed for professionals, researchers, business managers, and students who want to improve their understanding of new strategies for conducting online business in networked environments.
Автор: Verolien Cauberghe; Liselot Hudders; Martin Eisend Название: Advances in Advertising Research IX ISBN: 3658248661 ISBN-13(EAN): 9783658248666 Издательство: Springer Рейтинг: Цена: 13415.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in a converging media society. It specifically relates to the increasing power of consumers in the (digital) marketing process and discusses the challenges this may bring to advertisers. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 16th International Conference in Advertising (ICORIA) which was held in Ghent (Belgium) in June 2017. The conference gathered more than 160 participants from over 30 countries all over the world.
Описание: Bridget Brennan, CEO of Female Factor, shows readers how to beat competitors and grow overall market share by applying the fundamentals of creating a customer experience that appeals to the most powerful consumer decision makers: women.
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