Автор: Fleming Jennifer Название: Advertising Effect: How to Change Behaviour ISBN: 0195593928 ISBN-13(EAN): 9780195593921 Издательство: Oxford Academ Рейтинг: Цена: 4951.00 р. Наличие на складе: Ожидается поступление.
Описание: The Advertising Effect examines how advertising influences consumer behaviour - and the psychological principles underpinning it.
Автор: David Ogilvy Название: Ogilvy on Advertising ISBN: 1853756156 ISBN-13(EAN): 9781853756153 Издательство: Carlton Books Рейтинг: Цена: 2691.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate, by one of the most well respected admen of all time.
Описание: There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, leaving the emotional power of the medium untapped. This book is a practical guide to understanding and exploiting the true power of radio as the "brand conversation medium". Combining theory, listener understanding and practical advice, the authors explore the scale and effectiveness of radio advertising, how the medium communicates, it's role in emerging brand thinking, and best practice for creating better radio advertising. Overviews, summaries, quotations and checklists are featured throughout, as well as case studies from companies in all sectors including Sainsbury's, British Airways, Carphone Warehouse, BT and thritish Government.
Автор: Sabyasachi Dasgupta, Santosh Kumar Biswal, M. Anil Ramesh Название: Holistic Approaches to Brand Culture and Communication Across Industries ISBN: 1522531505 ISBN-13(EAN): 9781522531500 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 32848.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Presents the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Featuring extensive coverage on relevant areas such as consumer behaviour, observational research, and brand equity, this publication is a resource for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
If you want to learn how you AND your business can dominate Social Media then keep reading
Автор: Esmaeilpour, Fariba Shabani Nashtaee, Mitra Название: Food advertising and childhood obesity ISBN: 0367361876 ISBN-13(EAN): 9780367361877 Издательство: Taylor&Francis Рейтинг: Цена: 8420.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book explores the ways in which the environmental factor of advertising can influence children`s food choice and health status, and how it contributes to the significant public health issue of childhood obesity.
Do you want to know if Instagram can help you get more clients and revenue? You're posting a lot, but don't seem to be getting any engagement Or you want to use Instagram for your Business, but you don t have a lot of time and money.
Then keep reading...
As a small business owner, you have a lot of work to do. The days always seem too short to get everything done.
You see that other small businesses are making Instagram Marketing work, and of course you don t want to miss out on the great potential any longer.
Maybe you already posted some photos on Instagram, but you are missing some critical information to turn your effort into profit. Or you are missing the essential and necessary guidelines to start successfully from scratch.
The The-5 step-Insta-Profit-Formula is designed to give your Instagram Marketing for your small business a jumpstart. No need to figure everything out yourself.
Here s a tiny fraction of what you ll discover in Instagram Marketing and Advertising for Small Business Owners in 2019
The ideal frequency of your posts to generate the maximum amount of visibility while saving your time (page 42)
The Insta-Client-Brain-Scanner , so you know exactly what to post and what to sell. Get this wrong and all your time and money is wasted (page 16)
Decide, if it s worth to use this recently launched Instagram service and become an early adaptor to get all the eyeballs pointed at your business (page 81)
The type of posts which will ruin your business, make these mistakes and you will be ignored (page 45)
What to use in 2019 on Instagram for highest visibility, photos or videos, and the statistics might surprise you (page 79)
How to professionally handle complaints in comments, to prevent damage to your business (page 52)
Don t apply this popular trend and harm your image. Prevent losing money, because this trend only works for big companies (page 53)
5 ways to attract more followers, without reaching out to expensive influencers (page 29)
Insider tips to select the best #hashtags for under your posts, including this revenue killing mistake you should always avoid (page 33)
The most popular type of Instagram Post according to recent 2019 statistics, using this type of post can increase your Instagram Marketing results big time (page 37)
5 ways to leverage the popular Instagram Story feature for your business (page 39)
The Troll-Neutralizer , how you can protect your Instagram Profile against trolls and how to even use them to your advantage (page 50)
Use this often overlooked, low-cost and easy method to increase engagement (page 57)
The main tool to improve your Instagram Ads for more profit (page 72)
When and how to create Shoppable Posts on Instagram (page 67)
The Instagram Algorithm hacked for 2019, so you can fully leverage it against the competition (page 84)
How to enable and leverage Facebook Pixel for better insight and to optimize your Instagram Ads (page 75)
And much, much more....
Even if you have zero experience on Social Media, the 5-Step-Insta-Profit-Formula will guide you step-by-step on how and what to post.
It s time to reap the benefits Instagram can have for your business.
Scroll up and click Add to Cart to get back your time and increase your profits.
Описание: Digital Brand Romance is highly practical and offers tactical, helpful advice to apply in your business immediately.Tomorrow arrived, and all great relationships now begin online – including the ones between your future customer and your brand.Whether you are selling shoes, software or spaceship parts, the romance begins and evolves in a digital world. While over 80% of businesses think they provide excellent customer experiences – only 8% of customers agree. The reality is that the state of modern, digital brand relationships is quite dysfunctional: an average conversion rate of 3% means that 97% of engagements with your brand fail. Not only does this inefficiency chew up marketing budget, but it also taints future engagements with your brand. In Digital Brand Romance, you will learn the proprietary six-step ADORE Process that has helped brands worldwide consistently achieve conversion rates above 20%. The ADORE Process is used by some of the most innovative scale-ups, fast growth exporters and leading brands to consistently sell more, more often. Each step of the ADORE Process aligns with one of the key moments of influence in the digital relationship with your brand. Understanding the forces that drive each moment will allow you to identify signs of relationship breakdown; common causes of issues and how to resolve them; and which metrics to track to measure progress. You will also learn how to apply the process to conduct regular digital relationship audits, removing your reliance on luck in the future success of your brand.Digital Brand Romance is highly practical and offers tactical, helpful advice to apply in your business immediately.
Описание: In a global survey of more than four thousand senior executives, consulting firm PwC found that 80 percent of the respondents admitted that few of their associates understood their company's corporate strategy. And even that figure is wildly optimistic. According to research reported in the Harvard Business Review, 95 percent of a company's employees, on average, are unaware of or do not understand its strategy.
Brand Vision: The Clear Line of Sight Aligning Marketing Tactics and Business Strategy hopes to change that by offering simple, easily implemented tools connecting a company's marketing program to its business strategy. It's based on a critical premise: that, rather than merely a series of aesthetic decisions on typography and graphics, marketing can be a powerful force that helps a company communicate its strategy. Not just externally, but internally as well.
The author has covered this territory for more than four decades, working as a strategist, creative director, and writer for one of the country's largest business-to-business advertising agencies. He has worked with large international companies to develop marketing campaigns and programs from social media, search, email, and websites to more traditional print advertising and direct marketing. He knows this territory well.
Автор: Kelley, Larry D. (University of Houston, USA) Dobias, Lisa Sheehan, Kim Bartel (University of Oregon, USA) Koranda, David E. Jugenheimer, Donald W. Название: Advertising Media Planning ISBN: 1032192178 ISBN-13(EAN): 9781032192178 Издательство: Taylor&Francis Рейтинг: Цена: 29858.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning.
Описание: How does advertising work? Does it have to attract conscious attention in order to transmit a `Unique Selling Proposition`? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else?
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