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Digital Brand Romance: How to Create Lasting Relationships in a Digital World, Anna Harrison


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Цена: 3385.00р.
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При оформлении заказа до: 2026-05-14
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Автор: Anna Harrison
Название:  Digital Brand Romance: How to Create Lasting Relationships in a Digital World
ISBN: 9781637422236
Издательство: Mare Nostrum (Eurospan)
Классификация:


ISBN-10: 1637422237
Обложка/Формат: Paperback
Страницы: 168
Вес: 0.33 кг.
Дата издания: 30.03.2022
Язык: English
Размер: 152 x 230 x 18
Ключевые слова: Advertising,E-commerce: business aspects,Graphic design, BUSINESS & ECONOMICS / Advertising & Promotion,BUSINESS & ECONOMICS / E-Commerce / Internet Marketing,DESIGN / Graphic Arts / Branding & Logo Design
Подзаголовок: How to create lasting relationships in a digital world
Рейтинг:
Поставляется из: Англии
Описание: Digital Brand Romance is highly practical and offers tactical, helpful advice to apply in your business immediately.Tomorrow arrived, and all great relationships now begin online – including the ones between your future customer and your brand.Whether you are selling shoes, software or spaceship parts, the romance begins and evolves in a digital world. While over 80% of businesses think they provide excellent customer experiences – only 8% of customers agree. The reality is that the state of modern, digital brand relationships is quite dysfunctional: an average conversion rate of 3% means that 97% of engagements with your brand fail. Not only does this inefficiency chew up marketing budget, but it also taints future engagements with your brand. In Digital Brand Romance, you will learn the proprietary six-step ADORE Process that has helped brands worldwide consistently achieve conversion rates above 20%. The ADORE Process is used by some of the most innovative scale-ups, fast growth exporters and leading brands to consistently sell more, more often. Each step of the ADORE Process aligns with one of the key moments of influence in the digital relationship with your brand. Understanding the forces that drive each moment will allow you to identify signs of relationship breakdown; common causes of issues and how to resolve them; and which metrics to track to measure progress. You will also learn how to apply the process to conduct regular digital relationship audits, removing your reliance on luck in the future success of your brand.Digital Brand Romance is highly practical and offers tactical, helpful advice to apply in your business immediately.
Дополнительное описание: E-commerce: business aspects|Advertising|Graphic design



FORCE: Dynamic Life Drawing: 10th Anniversary Edition

Автор: Mike Mattesi
Название: FORCE: Dynamic Life Drawing: 10th Anniversary Edition
ISBN: 1138919578 ISBN-13(EAN): 9781138919570
Издательство: Taylor&Francis
Рейтинг:
Цена: 7961.00 р.
Наличие на складе: Ожидается поступление.

Описание:

Bring your artwork to life with the power of the FORCE Watch, listen, and follow along as Mike Mattesi demonstrates the fundamental FORCE line and explains dynamic figure drawing techniques through 30 videos that are launched through the book's companion App. Packed with superb, powerfully drawn examples, the updated third edition of FORCE features an all-new section on the "FORCE blob," and dozens of fresh illustrations. Mike Mattesi's 10th anniversary edition of FORCE will teach readers how to put thought and imagination to paper. Whether you are an illustrator, animator, comic book artist, or student, you'll learn to use rhythm, shape, and line to bring out the life in any subject.

The 10th Anniversary Edition contains numerous improvements. Around 30 videos are embedded within the book and accessible through the FORCE Drawing App. In the App, click on the image of the camera, point your mobile device's camera at the page with the symbol, and then finally tap the video card image floating above the drawing to launch the video. Then sit back and watch the video that shows me creating that drawing and discussing my process. Many new drawings can be found within this edition and the addition of color now further clarifies the theory of FORCE.

Key Features

    • The unique, dynamic learning system that has helped thousands of artists enhance their figure drawing abilities
    • Dozens of updated illustrations and all-new content, exclusive to the 3rd edition
    • Select pages can be scanned by your smartphone or other device to pull up bonus video content, enhancing the learning process

Companion App:

Nearly 50 videos are available on the free FORCE Drawing companion app that can be downloaded through Google Play or the Apple App Store

The Future of Money: How the Digital Revolution Is Transforming Currencies and Finance

Автор: Prasad, Eswar
Название: The Future of Money: How the Digital Revolution Is Transforming Currencies and Finance
ISBN: 0674258444 ISBN-13(EAN): 9780674258440
Издательство: Wiley
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Цена: 4902.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: New technologies are shaking the foundations of traditional finance. Leading economist Eswar Prasad foresees the end of cash, as central banks develop their own digital currencies to compete with Bitcoin and Facebook`s Diem. Money and finance are on the verge of dramatic transformations that will reshape their roles in the lives of ordinary people.

Driving Digital Strategy: A Guide to Reimagining Your Business

Автор: Gupta Sunil
Название: Driving Digital Strategy: A Guide to Reimagining Your Business
ISBN: 163369268X ISBN-13(EAN): 9781633692688
Издательство: INGRAM PUBLISHER SERVICES UK
Рейтинг:
Цена: 4858.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

Digital transformation is no longer news--it's a necessity.

Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways.

The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its business in the face of Amazon's threat. John Deere has formed a data-analysis arm to complement its farm-equipment business. And Goldman Sachs and many others are using digital technologies to reimagine their businesses. In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead.

For over a decade, Gupta has studied digital transformation at Fortune 500 companies. He knows what works and what doesn't. Merely dabbling in digital or launching a small independent unit, which many companies do, will not bring success. Instead you need to fundamentally change the core of your business and ensure that your digital strategy touches all aspects of your organization: your business model, value chain, customer relationships, and company culture. Gupta covers each aspect in vivid detail while providing navigation tips and best practices along the way.

Filled with rich and illuminating case studies of companies at the forefront of digital transformation, Driving Digital Strategy is the comprehensive guide you need to take full advantage of the limitless opportunities the digital age provides.

Agency: Starting a Creative Firm That Succeeds in the Age of Digital Marketing

Автор: Webb Rick
Название: Agency: Starting a Creative Firm That Succeeds in the Age of Digital Marketing
ISBN: 1137279869 ISBN-13(EAN): 9781137279866
Издательство: Springer
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Цена: 2536.00 р.
Наличие на складе: Нет в наличии.

Описание: This book is for young startups and entrepreneurs in the advertising, marketing, and digital services space. It`s an A-to-Z guide for young advertising firms, full of advice that ranges from getting funding to how to value the company and sell it to how to hire your first employee.


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