Автор: Holm, Nicholas (massey University, New Zealand) Название: Advertising and consumer society ISBN: 1032181362 ISBN-13(EAN): 9781032181363 Издательство: Taylor&Francis Рейтинг: Цена: 5051.00 р. Наличие на складе: Нет в наличии.
Описание: This critical introductory text explores the role of advertising in contemporary culture and its connections to larger economic, social and political forces.
Автор: Charles Marsh, David W. Guth, Bonnie Poovey Short Название: Strategic Writing ISBN: 1138037109 ISBN-13(EAN): 9781138037106 Издательство: Taylor&Francis Рейтинг: Цена: 16078.00 р. Наличие на складе: Нет в наличии.
Описание: In its fourth edition, Strategic Writing emphasizes the goal-oriented mission of high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. In addition, it includes concise chapters on topics such as diversity, ethics and the legal aspects of strategic writing. Featuring a spiral binding, examples for each document and a user-friendly "recipe" approach, Strategic Writing is ideal for undergraduate PR or advertising writing classes that take an interdisciplinary approach. This new edition devotes new attention throughout to social media and writing in the digital realm, and features new and updated online resources for students and instructors.
Автор: Ito Takayuki, Zhang Minjie, Aydoğan Reyhan Название: Advances in Automated Negotiations ISBN: 981155868X ISBN-13(EAN): 9789811558689 Издательство: Springer Рейтинг: Цена: 24392.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Part I Automated Negotiations
Foundations on Automated Negotiations
Recent Adavnces on Automated Negotiations
Simulations on Automated Negotiations
Applications on Automated Negotiations
Part II Automated Negotiating Agents Competition
Introduction on Automated Negotiating Agents Competition
Описание: International Workshop on Geodesign in Decision Making: meta planning and collaborative design for sustainable and inclusive development (GDM 2021);11th International Workshop on Future Computing System Technologies and Applications (FiSTA 2021);
Автор: Aydo?an Название: Recent Advances in Agent-based Negotiation ISBN: 9811604738 ISBN-13(EAN): 9789811604737 Издательство: Springer Рейтинг: Цена: 12196.00 р. Наличие на складе: Нет в наличии.
Описание: This volume comprises carefully selected and reviewed outcomes of the 12th International Workshop on Automated Negotiations (ACAN) held in Macao, 2019, in conjunction with International Joint Conference on Artificial Intelligence (IJCAI) 2019.
Автор: Krishna A. N., Srikantaiah K. C., Naveena C. Название: Integrated Intelligent Computing, Communication and Security ISBN: 9811342423 ISBN-13(EAN): 9789811342424 Издательство: Springer Рейтинг: Цена: 13415.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book highlights the emerging field of intelligent computing and developing smart systems. It includes chapters discussing the outcome of challenging research related to distributed computing, smart machines and their security related research, and also covers next-generation communication techniques and the networking technologies that have the potential to build the future communication infrastructure. Bringing together computing, communications and other aspects of intelligent and smart computing, it contributes to developing a roadmap for future research on intelligent systems.
Автор: Gloria Phillips-Wren Название: New Advances in Intelligent Decision Technologies ISBN: 3642009085 ISBN-13(EAN): 9783642009082 Издательство: Springer Рейтинг: Цена: 31590.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Presents the works and new research results of scholars from the First KES International Symposium on Intelligent Decision Technologies (KES IDT`09), hosted and organized by University of Hyogo in conjunction with KES International (Himeji, Japan, April, 2009).
Автор: Patricia Victor; Chris Cornelis; Martine De Cock Название: Trust Networks for Recommender Systems ISBN: 9491216392 ISBN-13(EAN): 9789491216398 Издательство: Springer Рейтинг: Цена: 12196.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Featuring innovative contributions to the field such as a new bilattice-based model for trust and distrust, this book on a hot research topic is the first in-depth study of the potential of distrust in the emerging domain of trust-enhanced recommendation.
Автор: Bailey, Cassandra M. Schmidt, Dana M. Название: Social media is about people ISBN: 1637422628 ISBN-13(EAN): 9781637422625 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 3385.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book takes a people-first approach to social media that centers on how to best communicate with others using the social media platforms.Facebook, Instagram, LinkedIn, Pinterest, Twitter, Tik Tok–the one thing that unites them all is that they are used by people, real human beings. Too often today, marketers are focused on algorithms and analytics instead of simply trying to help their company meaningfully connect with the humans that are going to help them grow.This book takes a people-first approach to social media that centers on how to best communicate with others using the social media platforms. While each and every social network changes constantly, this underlying approach never will. By ensuring that people are first in all social media strategies, marketers will deliver more value to their companies and the people they serve.
Автор: Bailey, Cassandra M. Schmidt, Dana M. Название: Pay attention! ISBN: 1637422644 ISBN-13(EAN): 9781637422649 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 3385.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Getting, keeping, and using attention is one of the hardest and most important challenges for marketers today. People's attention is being pulled in a million different directions by social media, podcasts, TV, Facebook/Instagram, family, friends, politics, the list goes on.Marketing veterans Cassandra Bailey and Dana Schmidt have developed a simple model that any business or nonprofit can use to identify which types of attention they need and create plans to go get them. In a step-by-step process, the authors outline the five types of attention, six potential audiences, three parts of messaging, five kinds of content, four bridges to move people, and a surround sound approach to pull it all together.The result is the one thing all brands need today: Sustained attention from the people who matter most.
Автор: Jack W. Plunkett Название: Plunkett`s Advertising & Branding Industry Almanac 2021 ISBN: 1628315660 ISBN-13(EAN): 9781628315660 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 47651.00 р. Наличие на складе: Поставка под заказ.
Описание: Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising on radio and television to direct mail, from online advertising to branding, public relations and paid search inclusion. Analysis includes trends, globalization, technologies, finances, Internet and online strategies, wireless advertising, social networks, branding, public relations, agencies, developments in India and China, paid product placement, TV advertising trends and more. This carefully-researched book covers such areas as advertising agencies, marketing consultants, online advertising, branding strategies and global markets. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources. We include statistical tables, a glossary and indexes. The corporate section includes our proprietary, in-depth profiles of the 400 leading companies in all facets of the advertising, branding and marketing industry. Here you'll find complete profiles of the hot companies that are making news today, the largest, most successful corporations in the business. You'll find a complete overview, industry analysis and market research report in one superb, value-priced package.
Автор: Luis Bonixe, Maria Gorete Dinis, Sonia Lamy, Zelia Breda Название: Impact of New Media in Tourism ISBN: 1799870952 ISBN-13(EAN): 9781799870951 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 31046.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Tourism consumers are increasingly demanding and seek to base their travel decision-making process on relevant and credible tourism information. In recent years, user-generated content on social media, the opinion of travel bloggers, and entertainment programs in the media have influenced the public's travel purchasing behavior and acted as a driving force for the development of tourism products, such as film tourism. It also has played a role in the evolution and development of marketing, giving rise to new applications, as in the case of digital and influence marketing. On the other hand, tourism organizations and destination management organizations face major challenges in communicating the attributes of a tourism product, since this cannot be experienced before consumption. Thus, they need to know how and in which means or platforms of communication they can inform potential consumers.
Impact of New Media in Tourism provides theoretical and practical contributions in tourism and communication including current research on the influence of new media and the active role of consumers in tourism. With a focus on decision making and increasing the visibility of products and destinations, the book provides support for tourism agencies and organizations around the world. Covering themes that include digital marketing, social media, and online branding, this book is essential for professionals, academicians, researchers, and students working or studying in the field of tourism and hospitality management, marketing, advertising, and media and communications.
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