Описание: How does advertising work? Does it have to attract conscious attention in order to transmit a `Unique Selling Proposition`? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else?
Автор: Al-Shammari Minwir Название: Customer Knowledge Management: People, Processess, and Technology ISBN: 1605662585 ISBN-13(EAN): 9781605662589 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 20691.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Customer knowledge is becoming the competitive asset in e-business that enables companies to serve each customer in his/her preferred way, and to nurture profitable and durable customer relationships. This book introduces an integrated approach to analyzing and building customer knowledge management synergy for sustainable competitive advantage.
If you want to discover how to detect when some people uses lies and manipulation, then keep reading...
Two manuscripts in one book:
Psychological Warfare: The Ultimate Guide to Understanding Human Behavior, Brainwashing, Propaganda, Deception, Negotiation, Dark Psychology, and Manipulation
Deception: An Essential Guide to Understanding How Machiavellian People Can Hide the Truth and Use their Knowledge of Human Behavior to Manipulate, Negotiate, and Persuade
Part one of this book helps you to understand what is meant by "psychological warfare" and how it affects you and the people you love.
Find out:
What are cults? Have they any place in modern culture, or are they a thing of the past?
What influence does the media have on your everyday life? Is "false news" a real thing, or just a byword used by people to dismiss legitimate stories?
Are you always on the wrong end of a deal? Discover the art of negotiation and how to gain the upper hand when thrashing out a deal.
Uncover some classic propaganda techniques that have been used for generations and learn how to form your own opinions.
Are you aware of MK Ultra? This highly illegal and controversial operation was deployed by the CIA from the 1950s for over twenty years and involved the drugging and brainwashing of ordinary American citizens. The tactics used by the organization will shock you.
Can you spot a liar? Try the fun test in chapter three to discover how adept you are at spotting a liar.
Is your boss a narcissist? Do you know a real-life psychopath? Don't worry, the most successful leaders in history have had a few dark personality traits. The trick is in knowing how to manage them.
Have you ever found yourself in a situation where you always feel like you're out of control?
Do you feel like a puppet-like someone else is always pulling your strings?
Part two of this book will show you how Machiavellian people are adept at hiding the truth from you, and how they manipulate, persuade, and negotiate with other people.
Here's what you're going to learn:
The way a Machiavellian's mind works so that you'll never fall for their schemes again.
Revealed: the dirty, nasty, manipulative tricks that Machiavellians use when negotiating with you.
The kinds of people most likely to lie to you.
Never before seen tips and tricks to catch a liar in a lie.
The body language of a liar.
The ways you can counter all the tricks that a Machiavellian can throw at you.
The 21 principles of persuasion and how you can be as persuasive as your opponents.
The difference between persuasion and manipulation.
Who the target of a Machiavellian is-and how not to be a sucker.
This handy book will change your life. Improve your strength of mind with some simple exercises and present the "new you" to the world.
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Автор: Kolster, Thomas Название: The Hero Trap ISBN: 0367242702 ISBN-13(EAN): 9780367242701 Издательство: Taylor&Francis Рейтинг: Цена: 23734.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Uncovers a simple point that is key to driving growth in the 21st century: if you put people in control of the marketing mix, they can grow and in turn grow your organisation.
Автор: Kolster, Thomas Название: The Hero Trap ISBN: 0367242699 ISBN-13(EAN): 9780367242695 Издательство: Taylor&Francis Рейтинг: Цена: 5511.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Uncovers a simple point that is key to driving growth in the 21st century: if you put people in control of the marketing mix, they can grow and in turn grow your organisation.
Автор: Neugebauer Название: Lead Community Fundraising ISBN: 3030778517 ISBN-13(EAN): 9783030778514 Издательство: Springer Рейтинг: Цена: 6097.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In the future, it will become even more important for organizations to find leads, supporters and new donors online - because digitization is a bottleneck in fundraising.This book highlights universal fundraising opportunities.
Автор: Frank Malcom Название: Code Halo ISBN: 1118862074 ISBN-13(EAN): 9781118862070 Издательство: Wiley Рейтинг: Цена: 3483.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Harness "Code Halos" to gain competitive advantage in the digital era Amazon beating Borders, Netflix beating Blockbuster, Apple beating Kodak, and the rise of companies like Google, LinkedIn, and Pandora are not isolated or random events.
Описание: In the future, it will become even more important for organizations to find leads, supporters and new donors online - because digitization is a bottleneck in fundraising.This book highlights universal fundraising opportunities.
Описание: This book offers practical advice for building organizations with social responsibility and sustainability organically built in - based on two-way communication between human resources (HR) and public relations (PR) departments working together as an organizational conscience touchstone benefiting People, Planet, and Profit.
Описание: Make the right hires every time, with an analytical approach to talent Predicting Success is a practical guide to finding the perfect member for your team.
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