Автор: Hazeldine, Simon Название: Neuro-Sell ISBN: 0749469218 ISBN-13(EAN): 9780749469214 Издательство: Kogan Page Рейтинг: Цена: 2850.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Develop an effective, straightforward selling system based on neuroscience insights on how customers` minds really work.
Описание: It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate readers about brain-operating principles and their impact on how humans perceive brands. The book also analyzes how modern brands are created by leveraging brain functioning. In a nutshell, the book explains the indispensable role that the human brain plays in creating, sustaining and rejuvenating brands.
Автор: Las Heras Название: Human Flourishing ISBN: 3031097882 ISBN-13(EAN): 9783031097881 Издательство: Springer Рейтинг: Цена: 4877.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This open access book presents a novel multidisciplinary perspective on the importance of human flourishing. The study of the good life or Eudaimonia has been a central concern at least since Aristotelian times. This responds to the common experience that we all seek happiness. Today, we are immersed in a new paradoxical boom, where the pursuit of happiness seems to permeate everything (books, media, organizations, talks), but at the same time, it is nowhere, or at least very difficult to achieve. In fact, it is not easy to even find a consensus regarding the meaning of the word happiness. Seligman (2011), one of the fathers of the positive psychology, confirmed that his original view the meaning he referred to was close to that of Aristotle. But, he recently confessed that he now detests the word happiness, since it is overused and has become almost meaningless. The aim of this open access book is to shed new light on human flourishing through the lenses of neurosciences and health, organizations, and arts. The novelty of this book is to offer a multi-disciplinary perspective on the importance of human flourishing in our lives. The book will examine further how different initiatives, policies and practices create opportunities for generating human flourishing.
Автор: Las Heras Название: Human Flourishing ISBN: 3031097858 ISBN-13(EAN): 9783031097850 Издательство: Springer Рейтинг: Цена: 4877.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This open access book presents a novel multidisciplinary perspective on the importance of human flourishing. The study of the good life or Eudaimonia has been a central concern at least since Aristotelian times. This responds to the common experience that we all seek happiness. Today, we are immersed in a new paradoxical boom, where the pursuit of happiness seems to permeate everything (books, media, organizations, talks), but at the same time, it is nowhere, or at least very difficult to achieve. In fact, it is not easy to even find a consensus regarding the meaning of the word happiness. Seligman (2011), one of the fathers of the positive psychology, confirmed that his original view the meaning he referred to was close to that of Aristotle. But, he recently confessed that he now detests the word happiness, since it is overused and has become almost meaningless. The aim of this open access book is to shed new light on human flourishing through the lenses of neurosciences and health, organizations, and arts. The novelty of this book is to offer a multi-disciplinary perspective on the importance of human flourishing in our lives. The book will examine further how different initiatives, policies and practices create opportunities for generating human flourishing.
Автор: Azmatullah, Syed Название: The Coach`s Mind Manual ISBN: 0415828139 ISBN-13(EAN): 9780415828130 Издательство: Taylor&Francis Рейтинг: Цена: 5664.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Mchale, Laura Название: Neuroscience for organizational communication ISBN: 9811670390 ISBN-13(EAN): 9789811670398 Издательство: Springer Рейтинг: Цена: 4877.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Hazeldine Simon Название: Neuro-Sell: How Neuroscience Can Power Your Sales Success ISBN: 074947615X ISBN-13(EAN): 9780749476151 Издательство: Неизвестно Рейтинг: Цена: 22082.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Develop an effective, straightforward selling system based on neuroscience insights on how customers` minds really work.
Описание: In a very understandable, practical, and accessible manner, this book applies recent groundbreaking findings from behavioral neuroscience to the most complex and vexing challenges in organizations today.
Описание: This book covers the foundations and successes of Neuroergonomics, combining neuroscience and ergonomics to enhance efficiency and safety. An overview of the essential areas within the field is given including chapters on brain networks, perception, attention, and performance.
Автор: Beugre?, Constant D., Название: The Neuroscience Of Organizational Behavior / ISBN: 1783475536 ISBN-13(EAN): 9781783475537 Издательство: Wiley Рейтинг: Цена: 15523.00 р. Наличие на складе: Поставка под заказ.
Описание: The Neuroscience of Organizational Behavior establishes the scientific foundations of organizational neuroscience, a nascent discipline that explores the neural correlates of human behavior in organizations.
Poll after poll has confirmed that an astonishing number of workers are disengaged from their work. Why is this happening? And how can we fix the problem?
In this bold, enlightening book, social psychologist and professor Daniel M. Cable takes leaders into the minds of workers and reveals the surprising secret to restoring their zest for work.
Disengagement isn't a motivational problem, it's a biological one. Humans aren't built for routine and repetition. We're designed to crave exploration, experimentation, and learning--in fact, there's a part of our brains, which scientists have coined "the seeking system," that rewards us for taking part in these activities. But the way organizations are run prevents many of us from following our innate impulses. As a result, we shut down.
Things need to change. More than ever before, employee creativity and engagement are needed to win. Fortunately, it won't take an extensive overhaul of your organizational culture to get started. With small nudges, you can personally help people reach their fullest potential.
Alive at Work reveals:
How to encourage people to bring their best selves to work and use their greatest strengths to help your organization flourish
How to build creative environments that motivate people to share ideas, work smarter, and embrace change
How to enhance people's connection to their work and your customers
How to create personalized experiences that help people feel a deeper sense of purpose
Filled with fascinating stories from the author's extensive research, Alive at Work is the inspirational guide that you need to tap into the passion, creativity, and purpose fizzing beneath the surface of every person who falls under your leadership.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
