Описание: Real Luxury examines what a `luxury brand` is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors` hands-on experience in the industry.
From the former Head of Brand Strategy at Reddit comes a proven and thought-provoking approach to the digital economy and how brands can create authentic engagement that is rooted in the fundamental motivations behind human psychology
Leading marketing practitioner and thought leader Joe Federer draws on evolutionary biology, anthropology, neuroanatomy, and psychology, as well as more than a decade of hands-on experience, to explain why people act so differently in various online spaces and what they are seeking from participating in each one. With a framework based on Freud's Id, Ego, and Superego model of the human psyche, he demonstrates how the internet is a digital reflection of the collective human psyche and how different social networks correspond to different mindsets: platforms like Reddit to the unfiltered Id, Facebook and Twitter to the managed Ego, and Instagram to the ideal Superego.
In the same way you behave differently when you're home alone, out with friends, communicating with family, or interacting with coworkers, people act and express themselves differently in these various online spaces. Context matters. Understanding this will enable you to develop and execute effective engagement strategies to reach your target audiences on each social network. Learn:
how to create content that drives sharing and word-of-mouth
how brands can fit natively into different types of social channels
how to balance branded social presences across different networks
why authenticity will only grow in importance to consumers
Fascinating and deeply compelling, The Hidden Psychology of Social Networks will equip you to make vastly more efficient use of your media buys, establish more thoughtful strategies, develop better creative, and, in the end, deliver more effective marketing that provides value.
Автор: Presti David Название: Foundational Concepts in Neuroscience: A Brain-Mind Odyssey ISBN: 0393709604 ISBN-13(EAN): 9780393709605 Издательство: Wiley Рейтинг: Цена: 6968.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Key concepts in neuroscience presented for the non-medical reader.
Описание: Rauch and McLean bridge the gap between neuroscience research and the treatment of PTSD patients. Individuals with PTSD have developed automatic associations between specific stimuli and traumatic events. As a result, these individuals experience intense fear when exposed to the stimuli, even though the original threat is no longer present. This book presents prolonged exposure therapy (PE), a specific manualized exposure therapy program for PTSD. A variant of exposure therapy, PE is a cognitive behavioral approach designed to reduce pathological anxiety and related emotions by helping patients approach relatively safe but distress-provoking thoughts, memories, situations, and stimuli, with the goal of reducing unhelpful emotional reactions to those stimuli. Informed by extensive research but written for clinicians, the book explains how neuroscience can guide our application of the three key components of PE: ( ) psychoeducation about the nature of trauma, (2) in vivo exposure to trauma reminders, and (3) imaginal exposure to the memory of the traumatic event followed by processing of the imaginal and other exposures.
Описание: Jesus, Moses, Mohammed, Gandhi, and the Buddha all had brains built essentially like anyone else`s, yet they were able to harness their thoughts and shape their patterns of thinking in ways that changed history. With new breakthroughs in modern neuroscience and the wisdom of thousands of years of contemplative practice, it is possible for us to ...
Автор: Best Talitha Название: Nutrition for Brain Health and Cognitive Performance ISBN: 1466570024 ISBN-13(EAN): 9781466570023 Издательство: Taylor&Francis Рейтинг: Цена: 29093.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Public awareness of the role diet plays in brain function has been steadily increasing. This has led to significant development of new products, dietary supplements, functional foods, nutraceuticals and public health recommendations for maintaining brain function. Nutrition for Brain Health and Cognitive Performance presents a detailed and innovative scientific summary of nutrition-cognition research to provide valuable information regarding nutrition and lifestyle choices for cognitive health. Internationally recognised scholars along with the next generation of researchers have contributed chapters that present a valuable resource for health professionals, teachers, researchers and the general public.
The book critically reviews the evidence surrounding the impact of dietary patterns and nutrition on brain function and cognitive performance. It covers diverse topics such as:
Innovative new technologies that assess brain function
Tools for measuring mood and its relation to nutrition
How a diet rich in fruits and vegetables coupled with low consumption of meats can prevent cognitive decline in ageing adults
Effects of glucose, omega 3s, vitamins and minerals, nutraceuticals and flavonoids on cognitive performance
Cognitive benefits of herbal extracts such as ginseng, ginkgo biloba and green tea
Use of technology such as neuroimaging and noninvasive brain stimulation (NBS) to capture nutrition effects on cognition and brain function
Presenting state-of-the-art scientific evidence, challenges, and potential applications within this exciting field, the book promotes and extends the research, teaches the process of research in this area, and promotes a collaborative understanding of the field between industry and academia. It gives you a balance of rigorous scientific information and analysis on the impact of dietary patterns, nutritional components and research processes to support brain health and performance claims and knowledge.
Автор: Milner, David (professor Of Cognitive Neuroscience, Professor Of Cognitive Neuroscience, University Of Durham) Goodale, Mel (canada Research Chair In Название: Visual brain in action ISBN: 0198524722 ISBN-13(EAN): 9780198524724 Издательство: Oxford Academ Рейтинг: Цена: 12205.00 р. Наличие на складе: Поставка под заказ.
Описание: First published in 1995, The Visual Brain in Action remains a seminal publication in the cognitive sciences. For this new edition, a very substantial and illustrated epilogue has been added to the book in which Milner and Goodale review the key developments that support or challenge the views that were put forward in the first edition.
Описание: This book provides a broad coverage of current research trends in the clinical application of brain neuroimaging methods in the context of behavioral medicine, neuropsychology, and related areas of medical psychology.
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