Описание: Challenging the Western view of idols as objects of worship, this book explores the role that male idols play in fashion and cosmetics brand marketing in mainland China, Hong Kong, and Macau; including the role of the female gaze. It examines idols in the more modern, pan-Asian sense of the word - as objects of social devotion, worshipped by the adoring masses and, in China and Korea, as objects of social and moral uplift. The contemporary idol wields great power - the power to influence taste, and to sell - and Male Idols and Branding in Chinese Luxury focuses on their ability to arouse the consumer appetite to buy.
In China, popular culture idols play a vital role in the luxury fashion and cosmetics industries as brand ambassadors and this volume fills a critical gap in the English-language literature on this key element of the marketing industry, bringing together authors from the United States and China, and featuring case studies on idols Wang Yibo and Xiao Zhan. Through considering the subtleties of branding and marketing in China, Korea, and Japan, and the relationship of Chinese idols to fans and consumers in other Asian countries, the authors delve into brand-idol collaborations, particularly through lenses of brand image and toxic fan culture.
Автор: W.A. Poucher Название: Perfumes, Cosmetics and Soaps ISBN: 9401046514 ISBN-13(EAN): 9789401046510 Издательство: Springer Рейтинг: Цена: 25077.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: W.A. Poucher; H. Butler Название: Poucher`s Perfumes, Cosmetics and Soaps ISBN: 9401046506 ISBN-13(EAN): 9789401046503 Издательство: Springer Рейтинг: Цена: 14818.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The `f` spelling for the element `sulfur` and its derivatives has been used following the recommendations of the International Union of Pure and Applied Chemistry (IUP AC) and the decision taken by the Royal Society of Chemistry (RSC) and the British Standards Institute (BSI) to use `f` instead of `ph` in all their publications.
Автор: W. A. Poucher Название: Perfumes, Cosmetics and Soaps ISBN: 9400956967 ISBN-13(EAN): 9789400956964 Издательство: Springer Рейтинг: Цена: 10610.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: During the past decade there have been many changes in the perfumery industry which are not so much due to the discovery and application of new raw materials, but rather to the astronomic increase in the cost of labour required to produce them.
Автор: G. Howard; H. Butler; A.J. Jouhar; W.A. Poucher Название: Poucher`s Perfumes, Cosmetics and Soaps ISBN: 9401096740 ISBN-13(EAN): 9789401096744 Издательство: Springer Рейтинг: Цена: 11398.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This classic work by Poucher, first published in 1923, was last produced in three volumes titled, respectively The Raw Materials of Perfumery (seventh edition, 1974), The Production, Manufacture and Application of Perfumes (eighth edition, 1974) and Modern Cosmetics (eighth edition, 1974).
This book provides valuable information on a range of food packaging topics. It serves as a source for students, professionals and packaging engineers who need to know more about the characteristics, applications and consequences of different packaging materials in food-packaging interactions.
This book is divided into 13 chapters and focuses on the agro-food, cosmetics and pharmaceutical sectors. The first four chapters cover traditional packaging materials: wood, paper and cardboard, glass and metal. The next two deal, respectively, with plastics and laminates. Biobased materials are then covered, followed by a presentation of active and smart packaging. Some chapters are also dedicated to providing information on caps and closures as well as auxiliary materials. Different food packaging methods are presented, followed by an investigation into the design and labelling of packaging. The book ends with a chapter presenting information on how the choice of packaging material is dependent on the characteristics of the food products to be packaged.
Автор: F.H. Kemper; P. Elsner; Hans F. Merk; Howard I. Ma Название: Cosmetics ISBN: 3642641601 ISBN-13(EAN): 9783642641602 Издательство: Springer Рейтинг: Цена: 14818.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: th Together with the 6 Amendment - Council Directive 93/35 EEC - to the Cosmetic Directive 76/768 EEC it was the first time that, according to Article 7b, special claims of efficacy could be legally attributed to cosmetic products but under the obligation to make evidence of the claimed effects;
Описание: Consumer products and services are such an ingrained part of everyday life it might be easy to forget their importance as an industrial sector. Items that are expected to be readily available, consumer products can take on a very broad definition. At Plunkett Research, the consumer products industry includes household products, soaps and cleansers, cosmetics and makeup, skin care, nail care, and hair care. This carefully-researched book covers exciting trends in the business consumer products, cosmetics, hair and personal services. This reference tool includes thorough market analysis as well as our highly respected trends analysis. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources. This book also includes statistical tables, an industry glossary and thorough indexes. The corporate profiles section of the book includes our proprietary, in-depth profiles of the hundreds of leading companies, worldwide, in all facets of the consumer products industry, including private and public firms. Here you'll find complete profiles of the hot companies that are making news today, the largest, most successful corporations in the business. You'll find a complete overview, industry analysis and market research report in one superb, value-priced package.
Описание: The new 9th edition of Harry's Cosmeticology is available as a three-volume set containing over 2,600 pages of new information on the recent changes in the cosmetic and personal care industry. Chemical Publishing is now offering key parts of the title for those interested in a particular subject area covered in the book with a new line of ‘Focus Books’ for this purpose. Each Focus Book contains a series of selected chapters that can be used as a reference guide for a particular subject area. This book focuses on Part 5: Skin Anti-Aging Theories for Cosmetic Formulation Development..
Описание: This report, which covers countries in Asia and the Pacific, looks at cosmetics and beauty products based on non-wood forest products (NWFPs). Case studies examine specific NWFPs and the contexts in which they are collected, processed and marketed, with the aim of encouraging cross-sectoral discussions on forests and beauty products.
The use of plant extracts in cosmetics is increasing, mainly due to growing interest in the use of natural products as opposed to synthetic alternatives. Plant-based products have become popular choices in modern markets. Many facial creams, soaps, shower gels and oils rely on natural products from forests. A classic example is aloe vera, which is widely used in the preparation of a variety of products.
While drawing attention to the role of forests in supplying beauty products and the significance of this for livelihood security, this study also provides recommendations on ensuring equitable arrangements between forest communities and industry players.
Описание: This book reviews aspects of medicinal plants and their applications in treating various diseases. It provides comprehensive information on plant-derived alternative medical treatments for certain types of cancers, inflammatory conditions, tuberculosis, STDs, blood disorders, parasitic infections, and a variety of skin disorders.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
