Описание: Challenging the Western view of idols as objects of worship, this book explores the role that male idols play in fashion and cosmetics brand marketing in mainland China, Hong Kong, and Macau; including the role of the female gaze. It examines idols in the more modern, pan-Asian sense of the word - as objects of social devotion, worshipped by the adoring masses and, in China and Korea, as objects of social and moral uplift. The contemporary idol wields great power - the power to influence taste, and to sell - and Male Idols and Branding in Chinese Luxury focuses on their ability to arouse the consumer appetite to buy.
In China, popular culture idols play a vital role in the luxury fashion and cosmetics industries as brand ambassadors and this volume fills a critical gap in the English-language literature on this key element of the marketing industry, bringing together authors from the United States and China, and featuring case studies on idols Wang Yibo and Xiao Zhan. Through considering the subtleties of branding and marketing in China, Korea, and Japan, and the relationship of Chinese idols to fans and consumers in other Asian countries, the authors delve into brand-idol collaborations, particularly through lenses of brand image and toxic fan culture.
Автор: W.A. Poucher Название: Perfumes, Cosmetics and Soaps ISBN: 9401046514 ISBN-13(EAN): 9789401046510 Издательство: Springer Рейтинг: Цена: 25077.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: W.A. Poucher; H. Butler Название: Poucher`s Perfumes, Cosmetics and Soaps ISBN: 9401046506 ISBN-13(EAN): 9789401046503 Издательство: Springer Рейтинг: Цена: 14818.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The `f` spelling for the element `sulfur` and its derivatives has been used following the recommendations of the International Union of Pure and Applied Chemistry (IUP AC) and the decision taken by the Royal Society of Chemistry (RSC) and the British Standards Institute (BSI) to use `f` instead of `ph` in all their publications.
Автор: W. A. Poucher Название: Perfumes, Cosmetics and Soaps ISBN: 9400956932 ISBN-13(EAN): 9789400956933 Издательство: Springer Рейтинг: Цена: 10610.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: It is now fifteen years since the last edition of this reference volume appeared and during this time new materials have appeared and some have fallen into disuse.
Автор: Jacquelyne North Название: Perfume, Cologne, and Scent Bottles ISBN: 0764307142 ISBN-13(EAN): 9780764307140 Издательство: Gazelle Book Services Рейтинг: Цена: 13726.00 р. Наличие на складе: Поставка под заказ.
Описание: Through 1,028 breath-taking color photographs and extensive research, Jacquelyne North has captured the enchantment of perfume bottles throughout the ages in a newly revised edition reflecting todays market. Beginning with the earliest available information (6th century B.C.) through our most contemporary designs, this book offers the reader heretofore unattainable information and an exquisite collection of illustrations. Many of the bottles pictured are currently available to collectors. These wonderful photographs are further enhanced by a concise history covering perfume, cologne, scent, atomizer and fan-stopper bottles from Northern Europe, America, Bohemia, and Japan. Over 270 patent illustrations are presented as part of a comprehensive chapter on commercial bottles. In addition a directory of perfume makers and scents and a useful price guide are included. Special emphasis has been given to bottles by Lalique and those made in Czechoslovakia. Glass, porcelain, and silver are some of the materials discussed in the creation of scent containers. Rounding out the book are chapters on dime-store novelty bottles and tips on care and presentation of scent bottles. This book is unquestionably one-of-a-kind, appealing not only to the collector but to anyone who has experienced the magic these enticing bottles and the fragrances they contain.
Описание: Learn how to draw kawaii (cute!) characters with this Kawaii Doodle Class! It`s full of charming food and drink items, elements from nature, doodle monsters, and more!
Автор: Delphine Horvath, Lindsay Karchin Название: Cosmetics Marketing: Strategy and Innovation in the Beauty Industry ISBN: 135029943X ISBN-13(EAN): 9781350299436 Издательство: Bloomsbury Academic Рейтинг: Цена: 6551.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Discover the tools required to pursue your career in cosmetics marketing. Through an in-depth analysis of this fast-growing and complex industry, Cosmetics Marketing: Strategy and Innovation in the Beauty Industry provides thought-provoking, industry-led exercises and case studies to demonstrate the role of aesthetics, authentic communication, emerging technologies, cultural trends, and the measurement of marketing efforts. There are also practical, beautifully illustrated resources for entering the field, exercises for boosting creativity, preparations for interviews, as well as an overview of the beauty products and theory used by makeup artists and product developers.With a focus on the evolution of the industry and its social responsibilities in terms of inclusivity and sustainability, this is a core text for cosmetics courses in marketing and business at the undergraduate and graduate levels. Cosmetics Marketing is the ultimate guide to this powerful, multi-billion dollar global industry and will influence and support the next generation of leaders in beauty.
Автор: Bain, Susan Название: An Overview of FDA Regulated Products ISBN: 0128111550 ISBN-13(EAN): 9780128111550 Издательство: Elsevier Science Рейтинг: Цена: 13304.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Today’s challenge, especially for many newcomers to the regulated industry, is not necessarily to gather regulatory information, but to know how to interpret and apply it. The ability to discern what is important from what is not, and to interpret regulatory documents correctly, provides a valuable competitive advantage to any newcomer or established professional in this field. An Overview of FDA Regulated Products: From Drugs and Medical Devices to Food and Tobacco provides a valuable summary of the key information to unveil the meaning of critical, and often complex, regulatory concepts. Concise and easy to read with practical explanations, key points, summaries and case studies, this book highlights the regulatory processes involved in bringing an FDA regulated product from research and development to approval and market. Although the primary focus will be on the US system, this book also features global perspectives where appropriate. A valuable resource for students, professors and professionals, An Overview of FDA Regulated Products illustrates the most important elements and concepts so that the reader can focus on the critical issues and make the necessary connections to be successful.
Автор: Robb Sara Название: Making and Selling Cosmetics: Honeycomb Cleansing Cream ISBN: 1912271567 ISBN-13(EAN): 9781912271566 Издательство: Неизвестно Рейтинг: Цена: 2483.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book reviews aspects of medicinal plants and their applications in treating various diseases. It provides comprehensive information on plant-derived alternative medical treatments for certain types of cancers, inflammatory conditions, tuberculosis, STDs, blood disorders, parasitic infections, and a variety of skin disorders.
Автор: Nema Название: Textbook of Cosmetics (PB) ISBN: 8123917619 ISBN-13(EAN): 9788123917610 Издательство: CBS India Рейтинг: Цена: 4964.00 р. Наличие на складе: Нет в наличии.
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