Описание: In a global survey of more than four thousand senior executives, consulting firm PwC found that 80 percent of the respondents admitted that few of their associates understood their company's corporate strategy. And even that figure is wildly optimistic. According to research reported in the Harvard Business Review, 95 percent of a company's employees, on average, are unaware of or do not understand its strategy.
Brand Vision: The Clear Line of Sight Aligning Marketing Tactics and Business Strategy hopes to change that by offering simple, easily implemented tools connecting a company's marketing program to its business strategy. It's based on a critical premise: that, rather than merely a series of aesthetic decisions on typography and graphics, marketing can be a powerful force that helps a company communicate its strategy. Not just externally, but internally as well.
The author has covered this territory for more than four decades, working as a strategist, creative director, and writer for one of the country's largest business-to-business advertising agencies. He has worked with large international companies to develop marketing campaigns and programs from social media, search, email, and websites to more traditional print advertising and direct marketing. He knows this territory well.
Описание: Just because your best salespeople succeeded so well in the field doesn`t mean they`re equipped for the increasingly profitable world of inside sales. Get them the vital help they need now!
Автор: David B Brauer, David F Brauer Название: The Sales Expedition, the Sales Playbook ISBN: 1792476035 ISBN-13(EAN): 9781792476037 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 23423.00 р. Наличие на складе: Поставка под заказ.
Описание: Provides the reader, whether a sales novice, or a seasoned salesperson, a step-by-step approach to become a top sales professional. After interviewing hundreds of salespeople, sales managers, business owners and customers, the format and order were developed.
Автор: Angrave, Jerry Название: Journey mapping playbook ISBN: 3110641119 ISBN-13(EAN): 9783110641110 Издательство: Walter de Gruyter Рейтинг: Цена: 6313.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
The Journey Mapping Playbook is an accessible how-to toolkit aimed at customer experience and marketing professionals looking for ways to improve customer and employee experience.
Using visualisation, templates and case studies this is a practical guide to planning, facilitating and delivering a strategic, supportive and effective journey mapping workshop.
The Journey Mapping Playbook is based on the author's real-world experience of running hundreds of journey mapping sessions. Understanding the priorities and pain points in customers' lives is critical to achieve business success.
Helping you to nurture better and more profitable customer experiences, this book will help you to:
Define journey mapping
Understand why it is commercially important
Prioritise which journeys to focus on and how
Decide who to invite and which tools to prepare
Plan for an effective session
Make every stage of the journey relevant and purposeful
Build an ongoing programme
The Journey Mapping Playbook shows you how to understand your customers better, whatever the size or sector of your business.
Our Webinar on Mapping the Customer Journey: https: //youtu.be/s64kDe1dm2Y
Check out this link to a five-star review on The Bookbag http: //www.thebookbag.co.uk/reviews/The_Journey_Mapping_Playbook: _A_Practical_Guide_to_Preparing, _Facilitating_and_Unlocking_the_Value_of_Customer_Journey_Mapping_by_Jerry_Angrave
Описание: I have read every author on the topic of referrals to build my expertise. This book is exceptional...I couldnt put it down! It is engaging and you can apply it to your business immediately. - Victoria Trafton, Referral Expert. The perfect recipe for personal marketing on steroids! A practical, real-life guide for building a powerful Referral Content Marketing Plan! Paula and Susan have crafted a masterpiece - Husam Jandal, Digital Rainmaker. Paula Hope and Susan Crossmans new book brings together the pieces of a puzzle that eludes most people and its the answer youve been seeking. - James Burchill, Bestselling Author, Coursepreneur & Producer
Where would be without our parents, our children, our husbands, wives, significant others, friends, business colleagues, sports friends, neighbours, or casual acquaintances? It is safe to say that without relationships, we would be nowhere.
Mere shells of ourselves.
The same truth applies to the business world. In fact, relationships are the real DNA of the business world.
And, yet, very few business people see their relationships as a personal core asset, one that can be cultivated, nurtured and expanded into a key method of creating ongoing opportunity for themselves, and for everyone they meet.
We've written this book to recognize and honour this most undervalued asset in our business lives. Our goal is to help our readers, our clients, and our network members take advantage of the best asset that they have.
And have fun while doing so
As experts in the two most important channels for tapping into the full potential of our business relationships, we have joined forces to help our readers grow their relationships by growing themselves, both on- and offline.
Together, in Your Personal Marketing Playbook, we explore the plays, or tactics, that a business professional can use to develop his or her social capital, on or off line, to create the revenue they truly deserve - while enjoying their lives.
We call this collection of activities "Personal Marketing."
We've developed a formula to help our readers see their opportunity more clearly, and it summarizes our recommended method of combining 160 referral marketing methods with the ever-expanding range of online tactics available today:
Referral Marketing + Content Marketing = Personal Marketing = Success
We hope that you enjoy learning more about your wonderful asset. We also hope that the valuable knowledge in Your Personal Marketing Playbook brings you abundance beyond your wildest dreams
In this 30-day guide, best-selling author, keynote speaker, and sales expert, Klyn Elsbury, teaches you how to hack your brain to accelerate your sales career and personal happiness. Gone are the days when the gift of gab and a few witty quips will score you a deal. To stay on top, modern sales professionals need to solve problems, exude confidence, and form lasting relationships. Are you looking to improve your sales career? Is your career in a rut? Have you been wondering "Am I doing the right things to create an extraordinary life and career?" With Klyn as your sales coach, you can learn where most sales professionals go wrong, how you can avoid those same traps yourself, and what top-producers do differently than the rest of the team. It's time to end the excuses and frustrations and UNSTUCK YOURSELF.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
