The Sales Expedition, the Sales Playbook, David B Brauer, David F Brauer
Автор: Maria Rellie B. Kalacas Название: Hospitality and Tourism Marketing: A global perspective ISBN: 1774072637 ISBN-13(EAN): 9781774072639 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 9508.00 р. 13583.00-30% Наличие на складе: Есть (1 шт.) Описание: Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.
Описание: Secrets of the trade from the master of retail selling and sales training No Thanks, I`m Just Looking gives anyone the inside scoop on how to skyrocket their selling career with a system of easy-to-learn practical money-making steps.
Описание: Ditch the failed sales tactics, fill your pipeline, and crush your number Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development prospecting.
Автор: Angel Miguel Название: Sustainability in Hospitality ISBN: 1783531991 ISBN-13(EAN): 9781783531998 Издательство: Taylor&Francis Рейтинг: Цена: 9186.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book represents the most complete collection yet on how the hospitality industry is addressing sustainability and ethical issues. Presents global viewpoints on embedding sustainability into the hospitality industry, and the impact this could have on transforming the sector into an advocate for more sustainable, eco-conscious tourism.
Описание: The objective of this report is to invigorate and deepen the discussion about structural change in Africa and the appropriate trade and industrial policies that will allow countries in Africa to drive employment growth in higher value-added activities. This is based around (i) analytical work that clearly identifies the links from participation in RVCs and GVCs with structural change and development outcomes; (ii) an analysis of implications of current approaches to trade and industrial policies and how these could be reformed to allow African countries to better capitalize on the opportunities to drive structural change through participation in RVCs and GVCs. The analysis looks at national policies, the importance of regional cooperation, and coordination through regional economic communities and the implications for the Continental Free Trade Area in Africa and agreements with third countries, such as the EU and the US.
Описание: Technological advances and the abundance of content choices have disrupted the traditional buyer journey so buyers are now in control, with the world's long-tail of information accessible at their fingertips. B2B technical buyers search for and choose the content they consume and trust with a great deal of scrutiny given the high stakes they face in making product purchase choices due to the critical applications they are solving. To drive interest, trust, and demand in their products, technical business leaders and communicators must create content that is as smart and precise as the technically-minded audiences they target.
Content Marketing offers a practical guide for engineers, scientists, and technical communicators to create effective, modern marketing. Unlike high-level, densely written textbooks or industry trade books that brush over the details or don't provide a guide for highly technical product marketing, this book includes specific strategies in jargon-free language that STEM professionals with no marketing background or young technical communications professionals in B2B technical markets can grasp and immediately employ. Each chapter illustrates concepts with real-world examples from engineering and scientific companies and original interviews with prominent content marketers.
This book provides an understanding of the definition, purpose and practical implementation of a content marketing program along with the relationship between content marketing and broader marketing, strategic positioning, buyer personas, and research initiatives. It will also present the most effective forms of content marketing for engineering and scientific products, their structure and use, including emerging digital formats and explores how to create persuasive content and measure the effectiveness of content marketing.
Автор: Rosen, Keith Название: Coaching salespeople into sales champions ISBN: 0470142510 ISBN-13(EAN): 9780470142516 Издательство: Wiley Рейтинг: Цена: 3960.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: "Winning in sales is no different than winning in life. If you embrace Keith`s philosophy, you can certainly expect to win in all areas of your life, while making a profound and measurable impact on your salespeople`s performance and attitude. "--Dr.
Автор: Angrave, Jerry Название: Journey mapping playbook ISBN: 3110641119 ISBN-13(EAN): 9783110641110 Издательство: Walter de Gruyter Рейтинг: Цена: 6313.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
The Journey Mapping Playbook is an accessible how-to toolkit aimed at customer experience and marketing professionals looking for ways to improve customer and employee experience.
Using visualisation, templates and case studies this is a practical guide to planning, facilitating and delivering a strategic, supportive and effective journey mapping workshop.
The Journey Mapping Playbook is based on the author's real-world experience of running hundreds of journey mapping sessions. Understanding the priorities and pain points in customers' lives is critical to achieve business success.
Helping you to nurture better and more profitable customer experiences, this book will help you to:
Define journey mapping
Understand why it is commercially important
Prioritise which journeys to focus on and how
Decide who to invite and which tools to prepare
Plan for an effective session
Make every stage of the journey relevant and purposeful
Build an ongoing programme
The Journey Mapping Playbook shows you how to understand your customers better, whatever the size or sector of your business.
Our Webinar on Mapping the Customer Journey: https: //youtu.be/s64kDe1dm2Y
Check out this link to a five-star review on The Bookbag http: //www.thebookbag.co.uk/reviews/The_Journey_Mapping_Playbook: _A_Practical_Guide_to_Preparing, _Facilitating_and_Unlocking_the_Value_of_Customer_Journey_Mapping_by_Jerry_Angrave
In this 30-day guide, best-selling author, keynote speaker, and sales expert, Klyn Elsbury, teaches you how to hack your brain to accelerate your sales career and personal happiness. Gone are the days when the gift of gab and a few witty quips will score you a deal. To stay on top, modern sales professionals need to solve problems, exude confidence, and form lasting relationships. Are you looking to improve your sales career? Is your career in a rut? Have you been wondering "Am I doing the right things to create an extraordinary life and career?" With Klyn as your sales coach, you can learn where most sales professionals go wrong, how you can avoid those same traps yourself, and what top-producers do differently than the rest of the team. It's time to end the excuses and frustrations and UNSTUCK YOURSELF.
Описание: I have read every author on the topic of referrals to build my expertise. This book is exceptional...I couldnt put it down! It is engaging and you can apply it to your business immediately. - Victoria Trafton, Referral Expert. The perfect recipe for personal marketing on steroids! A practical, real-life guide for building a powerful Referral Content Marketing Plan! Paula and Susan have crafted a masterpiece - Husam Jandal, Digital Rainmaker. Paula Hope and Susan Crossmans new book brings together the pieces of a puzzle that eludes most people and its the answer youve been seeking. - James Burchill, Bestselling Author, Coursepreneur & Producer
Автор: John Fuggles Название: Sales Is a Team Sport: Aligning the Players with the Playbook ISBN: 163742292X ISBN-13(EAN): 9781637422922 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 3385.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: We see teamwork in every sphere of business, so why should sales be any different?Sales is a critical part of any business, whether it's for survival or to grow and scale. Often salespeople are seen as independent hunters and farmers working to serve their company, but that would be wrong. Salespeople may be the tip of the spear when it comes to winning business, but great sales success is built on teamwork.This book sets out to identify the key components and helps the reader understand what it takes to build the best team from people, skills, processes, technology, and systems. Broken down into chapters that cover everything from the sales process and managing opportunities, to the important role played by marketing, and why CRM is not just a piece of software.Sales is a team sport. Like all team sports there are those that play on the field and those that work to help the team perform. In any organization everyone plays a part. In the field of sales, understanding how this all comes together will not only help any company, but also anyone that reads the book and wants to get more out of their role, or move their business forward and achieve greater sales success as a team.The book is filled with personal anecdotes and real-life examples from the author's career in sales.
Автор: Tracy Brian Название: Sales Management (the Brian Tracy Success Library) ISBN: 0814436293 ISBN-13(EAN): 9780814436295 Издательство: McGraw-Hill Рейтинг: Цена: 1199.00 р. Наличие на складе: Поставка под заказ.
Описание: Helps readers to discover the six key characteristics of a winning sales team and learn how to: select and recruit sales champions; start them off on the right foot; establish clear; objectives; determine a sales plan; inspire singleness of purpose; demonstrate respect and appreciation; motivate people with the right incentives; and more.
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