Legal Guide to Social Media, Second Edition: Rights and Risks for Businesses, Entrepreneurs, and Influencers, Houser Kimberly A.
Автор: Robert V Kozinets, Rossella Gambetti, Ulrike Gretzel Название: Influencers and Creators: Business, Culture and Practice ISBN: 1529768640 ISBN-13(EAN): 9781529768640 Издательство: Sage Publications Рейтинг: Цена: 6968.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Influencers and content creators have profoundly impacted business and culture. This textbook combines cutting-edge conceptual and critical thinking on the subject with practical advice to go above and beyond what existing social media marketing textbooks offer. Using examples from around the world, it examines the influencer phenomenon from a variety of perspectives and also explains why influencers are becoming indispensable to governments, platforms, and brands. Key topics explored are:
the influencer phenomenon as a form of persuasion
as a structural change in media
as a culture shift
as a challenge to equality
regulations impacting the phenomenon
ethical implications
With useful features, readers will gain a 360-degree view of one of the world's most important new media phenomena.
Автор: Yallop, Olivia Название: Break the internet ISBN: 1912854171 ISBN-13(EAN): 9781912854172 Издательство: TBS/GBS Рейтинг: Цена: 1978.00 р. Наличие на складе: Поставка под заказ.
Описание: A comprehensive step-by-step guide for teachers and students on how to complete a Personal Fitness Programme / Personal Training Programme as part of either the WJEC or Eduqas GCSE PE course. It can be used to both plan delivery and to support independent work by students throughout their fitness programme.
Описание: This book gathers contributions from a broad range of jurisdictions, written by practitioners and academics alike, and offers an unparalleled comparative view of key issues in competition law, intellectual property and unfair competition law, with a specific focus on the use of personal data. The first part focuses on the role of competition law in shaping the digital economy. It discusses the use of personal data, the market power of platforms, the assessment of free services, and more broadly the responsibility of dominant companies in the smooth functioning of the digital economy. In turn, the second part sheds light on how the conduct of influencers, native advertising and the use of AI for marketing purposes can be controlled by the law, focusing on the use of personal data and the impact of behavioral advertising on consumers. In this regard, the book brings together the current legal responses across a number of European and other countries, all summarized and elaborated on in the form of two international reports. The LIDC is a long-standing international association that focuses on the interface between competition law and intellectual property law, including unfair competition issues.
Описание: This book demonstrates how pop culture examples can be used to demystify complex social theory. Using a choose your own adventure structure, this book not only shows students of social theory how various theories can be applied but also reveals the multitude of possible pathways theory provides for comprehending society.
Название: Public relations and online engagement ISBN: 0367346753 ISBN-13(EAN): 9780367346751 Издательство: Taylor&Francis Рейтинг: Цена: 7501.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: As media continues to evolve, social media has become even more integral to public relations activities, presenting new opportunities and challenges for practitioners.
Автор: Brawley III Dr Don, Brawley Mona Название: Black Families Matter: Hope for Your Home ISBN: 0997169206 ISBN-13(EAN): 9780997169201 Издательство: Неизвестно Цена: 1723.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Robert V Kozinets, Rossella Gambetti, Ulrike Gretzel Название: Influencers and Creators: Business, Culture and Practice ISBN: 1529768659 ISBN-13(EAN): 9781529768657 Издательство: Sage Publications Рейтинг: Цена: 19483.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Influencers and content creators have profoundly impacted business and culture. This textbook combines cutting-edge conceptual and critical thinking on the subject with practical advice to go above and beyond what existing social media marketing textbooks offer. Using examples from around the world, it examines the influencer phenomenon from a variety of perspectives and also explains why influencers are becoming indispensable to governments, platforms, and brands. Key topics explored are:
the influencer phenomenon as a form of persuasion
as a structural change in media
as a culture shift
as a challenge to equality
regulations impacting the phenomenon
ethical implications
With useful features, readers will gain a 360-degree view of one of the world's most important new media phenomena.
Автор: Metodieva, Asya Название: Foreign Fighters and Radical Influencers ISBN: 1032227311 ISBN-13(EAN): 9781032227313 Издательство: Taylor&Francis Рейтинг: Цена: 21437.00 р. Наличие на складе: Нет в наличии.
If you plan on knowing best strategies & tips for Digital Marketing, and want to be the top Influencers, then keep reading...
In the last decade, social media has gained much notoriety as a means of making income. In fact, so many digital marketers and companies alike, have built a financial empire off the bounties of digital marketing.
Organizations and industries alike now choose social media, especially popular platforms like Facebook, Instagram, and YouTube for their marketing hub. According to recent research, 24% of the over six thousand global marketers who were surveyed revealed that the social media platform has been an important part of their marketing strategy for the past five years. They utilize these platforms to spread awareness and to promote their product.
So, why has it become the main mode of marketing? Well, the reason is not far from the fact that it affords marketers an opportunity to tailor their content to what is likely going to resonate with its targeted audience.
Could you be one of them?
You see, most people makes the same mistakes - with both tips and tricks and their final marketing strategy. You may even make costly errors which causes you to lose huge amounts of money. But now, you can stay informed with insider tips, usually only known to top social media celebs and people most successful in this line, which maximize your chance to be the top Influencer. Tips the majority of Americans don't know about.
100 Secret Social Marketing Tricks for 2019 Includes:
General Marketing Tricks
Reviewing Your Marketing Strategy.
Facebook Digital Marketing Tricks
YouTube Digital Marketing Tricks
Instagram Digital Marketing Tricks
Targeting Audience
Snapchat marketing pro tips and tricks are thoroughly discussed
And much, much more
Much of this advice goes against conventional online marketing wisdom. In fact, some of the advice sounds downright ridiculous to a non-professional - but time and again, the data shows that it works. Even applying one or two things inside could result in a 5 or 10% increase in your final outcome.
So if you want to avoid leaving thousands of dollars on the table, and get the highest price when selling your home, click "add to cart"
Автор: Mcneal, Stephanie Название: Swipe up for more ISBN: 0593418603 ISBN-13(EAN): 9780593418604 Издательство: Random House (USA) Рейтинг: Цена: 2667.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
