Автор: Hutchins, Amber L. Название: Public Relations and Online Engagement ISBN: 103207325X ISBN-13(EAN): 9781032073255 Издательство: Taylor&Francis Рейтинг: Цена: 3673.00 р. Наличие на складе: Нет в наличии.
Автор: Kinsey Dennis F. Название: International Public Relations and Public Diplomacy ISBN: 1433126877 ISBN-13(EAN): 9781433126871 Издательство: Peter Lang Рейтинг: Цена: 7121.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides an important discussion of the conceptual and practical interconnections between international public relations and public diplomacy. Written by some of the leading thinkers in both disciplines, the volume provides key lessons regarding global relationship-building and stakeholder engagement. Written from a government, corporate, and not-for-profit perspective, the book deals with such topics as mediated public diplomacy and information subsidies, international broadcasting, nation-branding, diaspora relationships, international exchanges, and soft power. A variety of international conceptual pieces and real-life case studies present an in-depth analysis of the strategic application of public relations tactics in governmental and organizational global relationship management efforts. The book is recommended for students, scholars, and practitioners in the fields of international public relations, public diplomacy, and international relations.
Название: Public Relations and Participatory Culture ISBN: 0367359014 ISBN-13(EAN): 9780367359010 Издательство: Taylor&Francis Рейтинг: Цена: 7501.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Social media and participatory culture mean that fans have significant power in the relationship dynamic between the message, the communicator, and the larger audience, yet these fans cannot be defined using current theory and discourse.
Автор: Bochenek, Lukasz M. Название: Advocacy and organizational engagement ISBN: 178973438X ISBN-13(EAN): 9781789734386 Издательство: Emerald Рейтинг: Цена: 14837.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In providing a comprehensive overview on how to design and execute effective advocacy strategies for organizations, this book challenges the way communications used to be managed. Instead it proposes and provides tools for multilateral advocacy, where multiple actors and institutions cooperate, as a driver for corporate decisions.
Описание: In providing a comprehensive overview on how to design and execute effective advocacy strategies for organizations, this book challenges the way communications used to be managed. Instead it proposes and provides tools for multilateral advocacy, where multiple actors and institutions cooperate, as a driver for corporate decisions.
Название: International public relations and public diplomacy ISBN: 1433126885 ISBN-13(EAN): 9781433126888 Издательство: Peter Lang Рейтинг: Цена: 29123.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides an important discussion of the conceptual and practical interconnections between international public relations and public diplomacy. Written by some of the leading thinkers in both disciplines, the volume provides key lessons regarding global relationship-building and stakeholder engagement. Written from a government, corporate, and not-for-profit perspective, the book deals with such topics as mediated public diplomacy and information subsidies, international broadcasting, nation-branding, diaspora relationships, international exchanges, and soft power. A variety of international conceptual pieces and real-life case studies present an in-depth analysis of the strategic application of public relations tactics in governmental and organizational global relationship management efforts. The book is recommended for students, scholars, and practitioners in the fields of international public relations, public diplomacy, and international relations.
Автор: Roxana D. Maiorescu-Murphy Название: Corporate Diversity Communication Strategy ISBN: 3030299430 ISBN-13(EAN): 9783030299439 Издательство: Springer Рейтинг: Цена: 12196.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: By comparing more innovative sectors (tech and consumer goods) with a less innovative industry (finance), the author examines differences in the way brands approach and communicate about diversity in online settings.
Описание: By comparing more innovative sectors (tech and consumer goods) with a less innovative industry (finance), the author examines differences in the way brands approach and communicate about diversity in online settings.
Автор: Phillips, David Young, Philip Название: Online public relations ISBN: 0749449683 ISBN-13(EAN): 9780749449681 Издательство: Kogan Page Рейтинг: Цена: 3642.00 р. Наличие на складе: Нет в наличии.
Описание: Online Public Relations provides a practical guide to public relations and the Internet. Endorsed and supported by the Chartered Institute of Public Relations, the text covers up-to-date research and gives practical advice on every aspect of successful online public relations.
Автор: Kay Hinz Название: Kandidaten und ihre Unterst?tzer im Online-Wahlkampf ISBN: 3658159251 ISBN-13(EAN): 9783658159252 Издательство: Springer Рейтинг: Цена: 6268.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Akteure und Ziele politischer Online-Kommunikation.- Funktionen des Online-Wahlkampfes.- Bedeutung personeller, organisationsbezogener und nachfrageorientierter Faktoren.- Ergebnisse: Was beeinflusst die Erfьllung der Funktionen?.- Fazit: Personelle Charakteristika als Antrieb der Online-Kommunikation.
Автор: Gianluca Giansante Название: Online Political Communication ISBN: 3319176161 ISBN-13(EAN): 9783319176161 Издательство: Springer Рейтинг: Цена: 7317.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides research findings and practical information on online communication strategies in politics. Based on communication research and real-world political-campaign experience, the author examines how to use the Web and social media to create public visibility, build trust and consensus and boost political participation.
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