Описание: Relationship marketing builds and maintains long term relationships with customers through value creation and delivery. This book examines the key principles of relationship marketing and online relationship marketing.
Автор: Filipe Mota Pinto, Teresa Guarda Название: Digital Marketing Strategies and Models for Competitive Business ISBN: 1799829642 ISBN-13(EAN): 9781799829645 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 22869.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Modern marketing practices have evolved to become a dynamic meeting point for technology practitioners and business professionals. Digital technologies have added a new paradigm to the way businesses are projected, communicated, and developed through their marketing activities, from message delivery to content production.
Digital Marketing Strategies and Models for Competitive Business is a collection of innovative research that seeks to connect theory with application, identifying best practices over digital marketing to business purposes. While highlighting topics including consumer analysis, search engine marketing, and marketing communications, this book is ideally designed for marketers, managers, executives, advertisers, graphic designers, researchers, practitioners, entrepreneurs, policymakers, and educators.
Автор: Filipe Mota Pinto, Teresa Guarda Название: Digital Marketing Strategies and Models for Competitive Business ISBN: 1799829634 ISBN-13(EAN): 9781799829638 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 30215.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Modern marketing practices have evolved to become a dynamic meeting point for technology practitioners and business professionals. Digital technologies have added a new paradigm to the way businesses are projected, communicated, and developed through their marketing activities, from message delivery to content production.
Digital Marketing Strategies and Models for Competitive Business is a collection of innovative research that seeks to connect theory with application, identifying best practices over digital marketing to business purposes. While highlighting topics including consumer analysis, search engine marketing, and marketing communications, this book is ideally designed for marketers, managers, executives, advertisers, graphic designers, researchers, practitioners, entrepreneurs, policymakers, and educators.
Автор: Francisco J. Mart?nez-L?pez; Rafael Anaya; Rocio A Название: Online Brand Communities ISBN: 3319796844 ISBN-13(EAN): 9783319796840 Издательство: Springer Рейтинг: Цена: 7317.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. On this basis, the book then presents a detailed analysis of online brand communities, examining the concept of virtual community with a specific focus on virtual brand communities.
Описание: This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies.
If you want to learn how to write words, that make people buy stuff, then this book is for you.
Have you tried to sell something online (or in print), but struggled to get sales?
Do you have trouble finding the right words--to convince people to buy your products?
Do you own a website or email list, and wish your readers were more receptive to your pitch?
The truth is: Getting people to see the value in any product, is difficult. People are busy. And writing words that get attention is not easy.
The solution is to apply the formula that professional copywriters use--to write persuasive text for your target audience. Writers have been developing the art and science of copywriting for centuries. But, you'd only know their tricks, if you worked in an advertising agency, or spent long hours--testing various marketing ploys.
Fortunately, we've scaled this process down into just one book
THIS BOOK WILL TEACH YOU THE FORMULA THAT TURNS WORDS INTO CASH.
You will learn:
A complete introduction to copywriting--featuring all the foundational principles that contemporary copywriters use--to persuade the masses.
The easy way to get your writing work Done. Done. Done. (Even if you hate writing.)
How to use your own inspirational story (in your own voice), to get those sales. Hint: Your own personal story is often the best marketing tool in your toolbox
The clever Copywriting Shortcut developed by the famous Internet Marketer Frank Kern, that makes writing effective copy easy.
The ten best headlines that practically guarantee a sale.
How to compose your email, so that you can avoid the Junk Mail folder.
A huge chapter on Keyword Research and SEO (Search Engine Optimization) teaching how to write your web text so that it attracts Google visitors.
A chapter on User Interface Design--where we teach you why the arrangement of buttons and links on a webpage, might be more important than the words themselves.
How to write PPC (Pay-Per-Click) ads for Google AdWords or Bing Ads.
And, we'll learn about the secrets tools that copywriters forged many years ago--via their experience in traditional media, like: print advertising, direct mail, and even press releases.
When you learn to spot the innate triggers, that turn readers into buyers, then the chore of copywriting will actually become easy, and fun
Even if you've never published a single word before, you can still be a great copywriter Because great copywriting is not about art or poetry. It's about speaking the customer's language, and knowing which words to use and which triggers make him want to buy.
Maybe you're a blogger or web-designer. Maybe you do email marketing or social media (like Facebook, Instagram, & LinkedIn). Perhaps you write for magazines or traditional print media. Whatever medium you choose, this book will work for you--because the rules of copywriting are timeless.
If you've ever signed up to a website, downloaded an eBook, or bought a gadget online, then you've been subject to the enchantment of a copywriter. In fact, the skillset is in more in-demand now, than ever before Because, in this information age, everybody is a writer (Of one form or another...) So, you might as well learn to be a good one. One that knows how to write words that sell
Ready to learn more?
If you want to know how to write persuasive words that sell, then get the book now
Автор: Oswald Laura R. Название: Marketing Semiotics: Signs, Strategies, and Brand Value ISBN: 0199566496 ISBN-13(EAN): 9780199566495 Издательство: Oxford Academ Рейтинг: Цена: 36037.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book discusses the concept of brand equity and its impact on the financial performance of a company through analysis of the `semiotics` of the brand and its sign systems. Including case studies, it provides an actionable strategy for steering brands through internal and external changes and pressures.
Автор: Prof. Dietmar Harhoff, Ph.D.; Philipp Wiegandt Название: Value Creation of Firm-Established Brand Communities ISBN: 3834921238 ISBN-13(EAN): 9783834921239 Издательство: Springer Рейтинг: Цена: 9390.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Preface Throughout the last years the brand community phenomenon gained increasing importance for companies and consumer alike. It offers companies the chance to increase the brand loyalty of their customers and to open up their innovation processes by integrating selected customers. Yet it also poses major questions to managers. Should we create our own brand community? How can we manage the permanent interaction with our customers once we started the brand community? Brand loyalty is strongly driven by brand community integration. In contrast to most of the literature which focuses on the static brand loyalty effects of firm-established brand community at a given time, Philipp Wiegandt examines in his analysis the dynamic brand loyalty effects over time. By doing so he analyses whether the so far observed brand loyalty effects are merely based on selection or if causality exists between firm-established brand community membership and brand loyalty. In his dissertation, Wiegandt undertakes a study of the value creation potential of brand communities for companies. Wiegandt contributed to the conception and realisation of a fi- established brand community in the automobile industry, whose creation he examined empirically. With a quasi-experimental design the creation of this firm-established brand community was examined concerning the brand loyalty effects it has on its members over time.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
