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Marketing Semiotics: Signs, Strategies, and Brand Value, Oswald Laura R.


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Цена: 36037.00р.
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Наличие: Поставка под заказ.  Есть в наличии на складе поставщика.
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При оформлении заказа до: 2026-05-11
Ориентировочная дата поставки: Июнь
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Автор: Oswald Laura R.
Название:  Marketing Semiotics: Signs, Strategies, and Brand Value
ISBN: 9780199566495
Издательство: Oxford Academ
Издательство: OUP Oxford
Классификация:


ISBN-10: 0199566496
Обложка/Формат: Hardcover
Страницы: 218
Вес: 0.54 кг.
Дата издания: 07.04.2012
Язык: English
Иллюстрации: Illustrations, tables and figures
Размер: 23.62 x 16.26 x 1.78 cm
Читательская аудитория: Postgraduate, research & scholarly
Подзаголовок: Signs, strategies, and brand value
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: США
Описание: The book discusses the concept of brand equity and its impact on the financial performance of a company through analysis of the `semiotics` of the brand and its sign systems. Including case studies, it provides an actionable strategy for steering brands through internal and external changes and pressures.


Social Media Marketing 2019: The Must Know Practical Tips and Strategies for Growing your Brand, Becoming an Influencer and Advertising your Busine

Автор: Clyne Gary
Название: Social Media Marketing 2019: The Must Know Practical Tips and Strategies for Growing your Brand, Becoming an Influencer and Advertising your Busine
ISBN: 1989638252 ISBN-13(EAN): 9781989638255
Издательство: Неизвестно
Рейтинг:
Цена: 2200.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

If you want to dominate Social Media in 2019 and beyond then keep reading...



Branding and Marketing: Practical Step-by-Step Strategies on How to Build your Brand and Establish Brand Loyalty using Social Media Marketing

Автор: Turner Gavin
Название: Branding and Marketing: Practical Step-by-Step Strategies on How to Build your Brand and Establish Brand Loyalty using Social Media Marketing
ISBN: 1999172817 ISBN-13(EAN): 9781999172817
Издательство: Неизвестно
Рейтинг:
Цена: 3861.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

If you want to discover how to build your brand like Apple and establish brand loyalty on social media for more sales, then keep reading...

Did you know:

  • The brand worth the most in the entire world is Alphabet--better known as Google, and it s worth $286 billion.
  • It takes 5 to 7 impressions to produce a fragment of brand awareness.
  • It takes just 10 seconds for people to form an impression of your brand.

When people see the most popular brands, they form a mental shortcut associating their brands to the qualities the company's products and services are known for. For example, when buyers see the Apple logo printed on a smartphone, they're likely thinking "functional to use" and "reliable" which leads them to buy the product.

Unfortunately, to think that just creating a cool looking logo for their website would immediately translate to sales is not the case; it takes a strategical approach to build a brand that buyers would love and continue coming back to.

Aside from strategic planning, building a brand also means promoting it to where your target audience is.

Gary Vee always says "If you're not putting relevant content in relevant places, you don't exist."

Did you know that:

  • The average person spends 142 minutes of their day using social media.
  • In 2019, there were 3.8 billion social media users.
  • On average, people have 7.6 social media accounts.

It is no surprise, social media is the most lucrative and beneficial marketplace to target and create your audience. This is why social media is the key to exposure for big brands as well as small brands.

In this complete step-by-step guide, Branding and Marketing: Practical Step-by-Step Strategies on How to Build your Brand and Establish Brand Loyalty using Social Media Marketing to Gain More Customers and Boost your Business, you will discover:

  • The single most critical element in your branding that leaves a lasting impression for buyers
  • How to build the "golden gate bridge" of alignment between your business and your branding objectives so it leads to more sales
  • The difference between 'marketing' and 'branding' and which of these two methods is more efficient and valuable for your business
  • The 4 most important social media networks to use to promote your brand
  • The common mistake that almost all businesses make when posting content on social media
  • How to portray your vision through a brand image that people will love, share and stick to

...and much, much more

Added BONUS:
- Includes a Bonus Chapter on the crucial time when rebranding is necessary to maintain business success

Scroll up and click the "Buy Now with 1-Click" button to instantly increase your sales by building your brand for your customer.

Social Media Marketing 2019: The Must Know Practical Tips and Strategies for Growing your Brand, Becoming an Influencer and Advertising your Busine

Автор: Clyne Gary
Название: Social Media Marketing 2019: The Must Know Practical Tips and Strategies for Growing your Brand, Becoming an Influencer and Advertising your Busine
ISBN: 1914108892 ISBN-13(EAN): 9781914108891
Издательство: Неизвестно
Рейтинг:
Цена: 3031.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

If you want to dominate Social Media in 2019 and beyond then keep reading...



Healthcare Marketing: Strategies for Creating Value in the Patient Experience

Автор: Wooldridge Barbara Ross, Camp Kerri M.
Название: Healthcare Marketing: Strategies for Creating Value in the Patient Experience
ISBN: 1516514262 ISBN-13(EAN): 9781516514267
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 11656.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Healthcare Marketing: Strategies for Creating Value in the Patient Experience provides students with the tools to effectively combine healthcare expertise with key marketing principles to positively affect patient satisfaction. The book features insights from practicing healthcare professionals, focused readings, and background on marketing insights deeply connected to the world of healthcare to help students adapt and thrive in a dynamic and ever-changing industry.The opening chapter of the text identifies the seven areas healthcare providers should examine to determine whether their products and services are providing value to patients. Later chapters address the healthcare paradigm shift, strategic healthcare marketing, how caregivers create value, patient-centricity, and ethics in healthcare marketing.Healthcare Marketing prepares students to enter a professional healthcare environment with the marketing and management expertise needed to support a positive patient experience. The book is an excellent resource for courses that focus on marketing for healthcare programs and services. Practicing healthcare professionals will also find the information valuable and timely.

Social Media Marketing 2020: How to Crush it with Instagram Marketing - Proven Strategies to Build Your Brand, Reach Millions of Customers, and Gro

Автор: Wright Chandler
Название: Social Media Marketing 2020: How to Crush it with Instagram Marketing - Proven Strategies to Build Your Brand, Reach Millions of Customers, and Gro
ISBN: 1087851459 ISBN-13(EAN): 9781087851457
Издательство: Неизвестно
Рейтинг:
Цена: 2612.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: If you are looking to provide these for your business but do not know where to start, this book is for you! Social Media Marketing 2020: How to Crush it With Instagram Marketing will show step-by-step how to get your business set up for Instagram marketing and use it to explode your business.


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