Corporate Social Responsibility and Strategic Market Positioning for Organizational Success, Brown Carlton, Nwagbara Uzoechi

Автор: van der Grinten Jaap
Название: Positioning the Brand
ISBN: 0415665191 ISBN-13(EAN): 9780415665193
Издательство: Taylor&Francis
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Цена: 8114.00 р.
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Описание: This innovative short text provides an in-depth, step-by-step description of all that an aspiring brand manager needs to know, in order to maximise the potential of their brands.

Автор: Mora, Pierre
Название: Wine positioning
ISBN: 3319244795 ISBN-13(EAN): 9783319244792
Издательство: Springer
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Цена: 8537.00 р.
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Описание: In light of globalization, it introduces state-of-the-art wine positioning techniques, with an emphasis on the identity, segmentation and positioning of wine appellations and wine brands.

Автор: Blankson, Charles Coffie, Stanley
Название: Branding and Positioning in Base of the Pyramid Markets in Africa
ISBN: 0367777533 ISBN-13(EAN): 9780367777531
Издательство: Taylor&Francis
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Цена: 7195.00 р.
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Описание: This book provides a practical overview of country branding and positioning activities in Africa, based on a broad definition of base of the pyramid (BoP) marketing which includes both goods and services, as well as business to business marketing, corporate branding, and country branding.

Автор: Czinkota, Michael R.
Название: Global Business
ISBN: 041580194X ISBN-13(EAN): 9780415801942
Издательство: Taylor&Francis
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Цена: 18374.00 р.
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Автор: Riezebos, Rik
Название: Positioning the Brand
ISBN: 0415665183 ISBN-13(EAN): 9780415665186
Издательство: Taylor&Francis
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Цена: 23734.00 р.
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Автор: Mora Pierre
Название: Wine Positioning: A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World
ISBN: 3319796348 ISBN-13(EAN): 9783319796345
Издательство: Springer
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Цена: 6951.00 р.
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Описание: In light of globalization, it introduces state-of-the-art wine positioning techniques, with an emphasis on the identity, segmentation and positioning of wine appellations and wine brands.

Автор: Karin Pennemann
Название: Retail Internationalization in Emerging Countries
ISBN: 3834944912 ISBN-13(EAN): 9783834944917
Издательство: Springer
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Цена: 6097.00 р.
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Описание: The increasing internationalization of retail companies can emerge in the international retail brand management, a research gap. A consideration of these differences implies a customized branding, which promises to enhance the efficiency of brand effects.

Автор: Ignacio Gil-Pechu?n; Daniel Palacios-Marqu?s; Mart
Название: Strategies in E-Business
ISBN: 1489978607 ISBN-13(EAN): 9781489978608
Издательство: Springer
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Цена: 13415.00 р.
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Описание: This book shows how to align strategy, organization design, human resource management and e-business practice in developing successful social networking programs, taking into account the global financial crisis and challenges to traditional business models.

Автор: Rahmat Hashim, Mohd Hafiz Mohd Hanafiah, Mohd Raziff Jamaluddin
Название: Positioning and Branding Tourism Destinations for Global Competitiveness
ISBN: 1522572538 ISBN-13(EAN): 9781522572534
Издательство: Mare Nostrum (Eurospan)
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Цена: 29938.00 р.
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Описание: Market positioning and branding has evolved from a peripheral process in the marketing effort to a critical process in any strategic planning initiative. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship.Positioning and Branding Tourism Destinations for Global Competitiveness focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies. Featuring coverage on a broad range of topics such as hospitality, brand loyalty, and knowledge transfer, this book is ideally designed for industry professionals including those within the hotel, leisure, transportation, theme park, and food service sectors, policymakers, practitioners, researchers, and students.

Автор: Moran, M. Brooke
Название: Organizational Heartbeats
ISBN: 0367431939 ISBN-13(EAN): 9780367431938
Издательство: Taylor&Francis
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Цена: 23734.00 р.
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Описание: Using case studies to offer examples of best practices and providing a unique Purpose-Driven Model of Employee Engagement to guide efforts, the aim of this book is to help organizations thrive and create positive change by leveraging the power and talents of their employees.

Автор: T. Panek, Elliot
Название: Corporate Social Responsibility and Governance
ISBN: 0367715902 ISBN-13(EAN): 9780367715908
Издательство: Taylor&Francis
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Цена: 23734.00 р.
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Описание: Corporate social responsibility (CSR) has been developed into a crucial corporate and organizational issue around the world. It has been incorporated within various sectors, countries and includes many types of activities and dimensions.

Автор: Lepeley
Название: Human Centered Management
ISBN: 1783537892 ISBN-13(EAN): 9781783537891
Издательство: Taylor&Francis
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Цена: 23734.00 р.
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Описание: Offers a coherent model based on 5 pillars to develop resilient and agile work environments: human capital; disruption resilience; talent management; agility; and sustainable quality standards.