Описание: Marketing has changed forever this is what comes next Marketing 4. 0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing.
Автор: B. Sebastian Reiche, Anne-Wil Harzing, Helene Tenzer Название: International Human Resource Management, 5 ed. ISBN: 1526426978 ISBN-13(EAN): 9781526426970 Издательство: Sage Publications Рейтинг: Цена: 5654.00 р. 8077.00-30% Наличие на складе: Есть (1 шт.) Описание: Used by over 25,000 students across 130 countries, this bestselling text, written by leading international experts in each topic, retains its critical edge, academic rigour and breadth of coverage in the new fifth edition. The new edition reflects the contemporary debates and emerging issues in the field of IHRM, supplementing classic theories and models with recent research and international developments. Divided into three parts, the first section looks at the ways of thinking about IHRM theory and practice; the second section deals with multinational companies and how they manage their workforce around the world; the final section looks at both traditional and newer approaches to IHRM policies and practices. A selection of up-to-date examples from across the globe are used to support the text, including Uber’s regulatory challenges across Europe, the gig economy, employment rights after Brexit, health insurance for part-timers in the US and EU, attracting and retaining ‘millennials’, the world’s happiest and unhappiest countries, and CSR in Hong Kong. The book is complemented by free online resources for lecturers and students, including PowerPoint slides, additional case studies, SAGE video clips with critical thinking questions, free SAGE journal articles for every chapter, annotated useful weblinks, and suggested answers to self-assessment questions. Suitable reading for upper-undergraduate and masters level students on IHRM modules.
Описание: This book introduces algorithms of human body reconstruction, freeform product modeling, constraining and reconstructing freeform products and shape optimization for improving the manufacturability of freeform products, to assist with automate design tasks.
Promote your business with clarity, ease, and authenticity.
The Human Centered Brand is a practical branding guide for service based businesses and creatives, that helps you grow meaningful relationships with your clients and your audience.
If you're a writer, marketing consultant, creative agency owner, lawyer, illustrator, designer, developer, psychotherapist, personal trainer, dentist, painter, musician, bookkeeper, or other type of service business owner, the methods described in this book will assist you in expressing yourself naturally and creating a resonant, remarkable, and sustainable brand.
Read this book to learn:
Why conventional branding approaches don't work for service based businesses.
How to identify your core values and use them in your business and marketing decisions.
Different ways you can make your business unique among all the competition.
How to express yourself verbally through your website, emails, articles, videos, talks, podcasts...
What makes your "ideal clients" truly ideal, and how to connect with real people who appreciate you as you are.
How to craft an effective tagline.
What are the most important elements of a visual brand identity, and how to use them to design your own brand.
How to craft an exceptional client experience and impress your clients with your professionalism.
How your brand relates to your business model, pricing, company culture, fashion style, and social impact.
Whether you're a complete beginner or have lots of experience with marketing and design, you'll get new insights about your own brand, and fresh ideas you'll want to implement right away. The companion workbook, checklists, templates, and other bonuses ensure that you not only learn new information, but create a custom brand strategy on your own.
Learn more at humancenteredbrand.com
Автор: Lepeley Название: Human Centered Management ISBN: 1783537906 ISBN-13(EAN): 9781783537907 Издательство: Taylor&Francis Рейтинг: Цена: 6430.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Offers a coherent model based on 5 pillars to develop resilient and agile work environments: human capital; disruption resilience; talent management; agility; and sustainable quality standards.
Описание: A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of intensifying urbanization and the shift of global economy from West to East.
Автор: Routh Zoe Название: Composure: How Centered Leaders Make the Biggest Impact ISBN: 0994411901 ISBN-13(EAN): 9780994411907 Издательство: Неизвестно Рейтинг: Цена: 3728.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Through reflection, focused exercises, and storytelling, Zoe Routh's Composure invites you to explore your own quest to become a centered leader. Drawing upon insights from experienced leaders, you are guided through your own leadership journey. Composure helps you frame and focus your personal quest, develop an understanding of your key leadership challenges, learn to live in courage and faith, and to develop your unique leadership presence. Leadership expert Zoe Routh helps build stronger leadership and business culture through courage, wisdom and compassion. She works closely with senior leaders in higher education, the public service and the private sector, and speaks regularly on the issues facing industry leadership today. About the Author: Leadership expert Zoe Routh inspires leaders and their teams to thrive in times of challenge and change. As a speaker and mentor, she challenges established leadership thinking and helps build stronger business culture through courage, wisdom and compassion. Originally Canadian, Zoe's career began in Northwest Ontario, leading canoe trips through the rugged Canadian wilderness. In 1996 she moved to Australia to work with Outward Bound, where she developed nationally recognised outdoor leadership training programs. Now a naturalized Aussie, Zoe has made her mark around the country. As Program Manager at the Australian Rural Leadership Foundation, she developed national change and leadership programs for groups as diverse as the Telstra Foundation and the Wine Industry Future Leaders Program. She also speaks regularly on issues facing industry leadership today. Zoe works closely with senior leaders in higher education, SES level public service, and the private sector. Her thirst for outdoor adventure regularly takes her around the country. She enjoys telemark skiing, has run six marathons, and loves hiking in the high country. She is married to a gorgeous Aussie and is mother to six garden-wrecking chooks. Read more about Zoe's work at www.innercompass.com.au
Автор: Singh Permanand Название: Implementing SAP SuccessFactors: A Client Centered Approach ISBN: 0998730602 ISBN-13(EAN): 9780998730608 Издательство: Неизвестно Цена: 3723.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
A SAP SuccessFactors implementation can be a large project requiring significant cost, effort and time. A successful implementation results in an integrated human capital management (HCM) system that improves both business alignment and people performance. This can drive significant benefits and competitive advantage. As such, any guide or information that can increase the possibility of a successful implementation is beneficial to a project implementation team.
This book is designed to share information about the best approach to implementing SAP SuccessFactors. It focuses on the areas of the overall implementation that are critical, but often overlooked to the detriment of the overall project success. It shares information that an implementer might wish they had when starting the project instead of learning it during the implementation when it will be too late for them to use to help ensure a successful project.
First, it covers what is being implemented by describing the SAP SuccessFactors system. Then, it discusses the "why" aspect or the business benefits that the company is expecting to realize from the implementation. It then covers the actual implementation process, and finally discusses critical post go live support and upgrade options.
Описание: This edited volume presents advances in modeling and computational analysis techniques related to networks and online communities. This book will appeal to students, professors, and researchers working in the fields of data science, computational social science, and social network analysis.
Автор: Goldsmith, Dr Marshall (consultant To Fortune 500 Corporations) Silvester, Sal Название: Stakeholder centered coaching: maximizin ISBN: 1616992360 ISBN-13(EAN): 9781616992361 Издательство: Неизвестно Рейтинг: Цена: 3669.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Executives buy results, not coaching. The problem is that most leadership and executive coaches do not measure the impact of their coaching engagements. They can't prove that their coaching is actually making a difference. They rely too heavily on coach satisfaction surveys and other methods that simply measure reaction and not change.
It doesn't have to be that way. We can and we must do better. It's time to prove our coaching and training impact for our clients, our businesses, and the coaching and training industry as a whole.
This book lays out the framework to help you generate better results from your coaching practice using the Stakeholder Centered Coaching(R) approach, a proven coaching methodology and philosophy created by Marshall Goldsmith that demonstrates ROI and dramatically increases the likelihood of a successful coaching engagement. The best part about Stakeholder Centered Coaching is that it's a process you can use both personally and professionally for creating any kind of transformational change.
In this fun and engaging book, Marshall Goldsmith and Sal Silvester submit a mandate for measuring behavior change in leadership development and coaching programs and offer a practical process that enables coaches, trainers, and Organizational Development leaders to measure change in their programs. You'll learn the keys to starting your coaching engagements with a strong foundation, how to implement suggestions from the people most impacted by a coachee, and tips for sustaining behavior change. This is a must-read book for those who believe that more effective leadership leads to better business results.
Stakeholder Centered Coaching is part of the THiNKaha series, whose slim and handy books contain 140 well-thought-out AHAmessages. Increase your online influence by picking up AHAthat, and easily share quotes from this book on Twitter, Facebook, LinkedIn, and Google+ via this link: http: //aha.pub/SCCoaching
Автор: Goldsmith, Dr Marshall (consultant To Fortune 500 Corporations) Silvester, Sal Название: Stakeholder centered coaching: maximizin ISBN: 1616992379 ISBN-13(EAN): 9781616992378 Издательство: Неизвестно Рейтинг: Цена: 4589.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Jac Fitz?€“enz,John Mattox II Название: Predictive Analytics for Human Resources ISBN: 1118893670 ISBN-13(EAN): 9781118893678 Издательство: Wiley Рейтинг: Цена: 6178.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Create and run a human resource analytics project with confidence For any human resource professional that wants to harness the power of analytics, this essential resource answers the questions: "Where do I start?" and "What tools are available?" Predictive Analytics for Human Resources is designed to answer these and other vital questions.
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