Автор: Yunker Marcia S. Название: Galion ISBN: 1531668607 ISBN-13(EAN): 9781531668600 Издательство: Неизвестно Цена: 4413.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Yunker, John Название: Writing for animals: new perspectives fo ISBN: 1618220586 ISBN-13(EAN): 9781618220585 Издательство: Неизвестно Рейтинг: Цена: 2966.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
You don't need to travel the world to take your company global. What you do need is an open mind and the desire to become a global generalist. This book will help. Based on 15 years of experience helping companies go global, author John Yunker provides:
A process for creating world-ready products, websites, and software
Cultural insights into China, Russia, Germany, Brazil, India, and more
Tips for localizing text, images, icons, and pictures for the world
New rules of the translation economy
In the information economy, information is power. In the translation economy, translation is power. Thanks to translation and localization, companies like Apple, Nike, and General Electric now make more money from outside the US than from within it. This book helps marketers, designers, and executives develop sound strategies for going global--and avoid costly and embarrassing mistakes along the way. In addition, you'll find the ultimate globalization checklist that your web, marketing, and product teams can use to make sure you go global the right way.
About the author: John Yunker is the world's leading expert on web and content globalization and is author of Beyond Borders and The Savvy Client's Guide to Translation Agencies.
Автор: Yunker James A. Название: Global Marshall Plan: Theory and Evidence ISBN: 0739192302 ISBN-13(EAN): 9780739192306 Издательство: Bloomsbury Рейтинг: Цена: 15048.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The research described in this book suggests that a properly designed and sufficiently massive economic development assistance project-a Global Marshall Plan-could tremendously reduce the economic gap between the richest and poorest nations within a 50-year planning period.
Автор: Yunker James A. Название: Beyond Global Governance: Prospects for Global Government ISBN: 0761863591 ISBN-13(EAN): 9780761863595 Издательство: Неизвестно Рейтинг: Цена: 18622.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In these essays, James A. Yunker issues a powerful challenge to conventional thinking on world government. Based on an innovative plan for a limited world government tentatively designated the "Federal Union of Democratic Nations," this book envisions a legitimate world government a quantum leap beyond the United Nations of today.
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