Intelligent Support Systems for Marketing Decisions, Nikolaos F. Matsatsinis; Y. Siskos

Автор: Oswald, Laura
Название: Marketing semiotics
ISBN: 019956650X ISBN-13(EAN): 9780199566501
Издательство: Oxford Academ
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Цена: 9198.00 р.
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Описание: The book discusses the concept of brand equity and its impact on the financial performance of a company through analysis of the `semiotics` of the brand and its sign systems. Including case studies, it provides an actionable strategy for steering brands through internal and external changes and pressures.

Автор: Mcgannon
Название: Intelligent Disobedience
ISBN: 113803651X ISBN-13(EAN): 9781138036512
Издательство: Taylor&Francis
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Цена: 23734.00 р.
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Описание: This is a rich and sophisticated book that interweaves real life experiences from successful leaders...everything the senior manager needs to survive and thrive in a complex, uncertain, ambiguous and fast-changing world.

Автор: Gummesson, Evert
Название: Total relationship marketing
ISBN: 0750686332 ISBN-13(EAN): 9780750686334
Издательство: Taylor&Francis
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Цена: 4356.00 р.
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Описание: A work on the subject of relationship marketing and CRM that presents an analysis of relational approaches to marketing where the three words relationships, networks and interaction are king. It addresses both the high tech, information technology aspects of marketing and the high touch, human aspects.

Автор: Dowling, Grahame
Название: The art and science of marketing :
ISBN: 019928556X ISBN-13(EAN): 9780199285563
Издательство: Oxford Academ
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Цена: 7073.00 р.
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Описание: The book blends the art of marketing (implementing programs to attain and retain customers) with the science of marketing (what we know from research about markets, customer behaviour, et cetera) to provide insight for marketing managers about how to implement marketing more effectively to both create and capture the value of the offers they make to their target customers. In the process it questions the usefulness of some of the more recent marketing fads. Clearly written and presented the book is ideal for advanced and professional students of marketing, as well as marketing professionals.

Название: Marketing
ISBN: 0071285466 ISBN-13(EAN): 9780071285469
Издательство: McGraw-Hill
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Цена: 7720.00 р.
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Автор: Nikolaos F. Matsatsinis; Y. Siskos
Название: Intelligent Support Systems for Marketing Decisions
ISBN: 1402071949 ISBN-13(EAN): 9781402071942
Издательство: Springer
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Цена: 20733.00 р.
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Описание: Utilizing many methods, including Decision Support Systems (DSS), Artificial Intelligence in Marketing and Multicriteria Analysis, this book examines new product development, market penetration strategies, and other marketing decisions. It explores the use and implementation of these methodologies in making strategic marketing decisions.

Автор: Jorge Casillas; Francisco J. Mart?nez-L?pez
Название: Marketing Intelligent Systems Using Soft Computing
ISBN: 3642265251 ISBN-13(EAN): 9783642265259
Издательство: Springer
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Цена: 23783.00 р.
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Описание: These days it is more essential than ever to develop ad hoc knowledge discovery in databases (KDD) applications for the resolution of information and decision-taking problems in marketing. This book explains soft computing methods that are fit for the purpose.

Название: Innovations in social marketing and public health communication
ISBN: 3319198688 ISBN-13(EAN): 9783319198682
Издательство: Springer
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Цена: 17074.00 р.
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Описание: Innovations in Social Marketing and Public Health Communication

Автор: Berend Wierenga; Gerrit van Bruggen
Название: Marketing Management Support Systems
ISBN: 0792386159 ISBN-13(EAN): 9780792386155
Издательство: Springer
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Цена: 25491.00 р.
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Описание: Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. This book focuses on marketing management support systems. It deals with the question of how to determine the most effective type of support for a given marketing decision maker in a particular decision situation.

Автор: Berend Wierenga; Gerrit van Bruggen
Название: Marketing Management Support Systems
ISBN: 1461370760 ISBN-13(EAN): 9781461370765
Издательство: Springer
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Цена: 12196.00 р.
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Описание: Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. The basic issue is the question of how to determine the most effective type of support for a given marketing decision maker in a particular decision situation.

Автор: Dung Nguyen
Название: Marketing Decisions Under Uncertainty
ISBN: 0792399641 ISBN-13(EAN): 9780792399643
Издательство: Springer
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Цена: 25491.00 р.
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Описание: Addresses marketing decisions under stochastic conditions in a unified framework within which potential interactions among the firm`s marketing efforts may take place. This book begins with static, stochastic formulations of individual marketing decisions for single-product, competitive firms and formal results are presented and analyzed.

Автор: Dung Nguyen
Название: Marketing Decisions Under Uncertainty
ISBN: 1461378478 ISBN-13(EAN): 9781461378471
Издательство: Springer
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Цена: 24392.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.